Business Wire

NIQ and GfK Complete Combination, Creating the World’s Leading Consumer Intelligence Company


NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and complementary capabilities to provide clients with an unmatched suite of comprehensive and innovative solutions.

Accessing the most complete and clear understanding of consumer buying behavior, delivered through best-in-class technology platforms, will enable the world’s top retailers and brands to uncover new pathways to sustainable growth.

The strategic combination of NIQ and GfK brings together two companies that have independently made significant investments in omnichannel coverage, business intelligence tools, and predictive analytics. With unmatched global reach and industry expertise, the company is positioned to accelerate its growth by offering The Full View™ of consumer behavior around the globe.

The combined company unites complementary areas of expertise, fusing NIQ’s leading insights in fast-moving consumer goods and GfK’s deep understanding of consumer technology and durable goods. Together, thousands of existing and potential customers will have newfound access to actionable insights across the total store.

“We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence,” said Jim Peck, CEO. “Together, we are powered by more—more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers. Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times.”

“GfK and NIQ share an unyielding dedication to our clients. Existing and future clients can trust that our nearly 200 years of combined experience in the industry, underpinned by state-of-the art technology and a commitment to new coverage, will provide an unrivaled view that empowers them to make critical decisions with confidence and drive their business forward,” said Lars Nordmark, Interim Chief Executive Officer and Chief Financial Officer of GfK.

The NIQ-GfK combination is the largest part of the company’s strategic efforts to deliver the Full View™. It follows a series of significant performance-enhancing investments that drive sustainable growth not only for the industries we serve, but for the combined NIQ-GfK company. The new entity is positioned to move measurement forward through a global cloud-native platform. Drawing from even more comprehensive data assets, intuitive business intelligence tools deliver granular market reads and predictive analytics powered by generative AI and authoritative data science. These technology advancements enable speed-to-insight across trends from an expanded set of industries, channels, and products.

The signing of the agreement to divest GfK’s European Consumer Panel business to YouGov marked another important milestone towards the planned combination of GfK and NIQ. The complementarity of GfK’s offering to NIQ’s portfolio - which adds comprehensive market intelligence and analytics on technology and durable consumer goods, together with cross-industry brand, marketing and consumer insights - is what makes this transaction so attractive for both companies, our clients and employees. The divestment of GfK CP, a business which generated about 15% of GfK’s annual revenue, does not materially change the overall attractiveness of our combination.

The executive leadership team for the company has been carefully selected from both NIQ and GfK. NIQ CEO, Jim Peck, will lead the combined company, supported by the industry's most experienced, capable leadership team.

The combined company will maintain key operational footholds in Chicago, USA, Nuremberg, Germany, and Geneva, Switzerland.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM).

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

To view this piece of content from, please give your consent at the top of this page.

Contact information

For NielsenIQ
Gillian Mosher
Vice President, Communications

For GfK
Kai Hummel
Vice President Communications & Public Affairs

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Alipay+ Partners with Global Brands in #MoneyCannotBuy Initiative to Attract E-Wallet Users across Asia29.9.2023 04:43:00 EEST | Press release

Alipay+ today launches the #MoneyCannotBuy marketing initiative, a series of social media campaigns and special rewards, as the provider of cross-border digital payments and marketing solutions teams with global merchants in bringing a unique travel experience to Asia’s e-wallet users. This press release features multimedia. View the full release here: With the debut treat unveiled in Dubai, a group of lucky e-wallet users would win round-trip flights in Dubai to find out the poems they submitted through an earlier Alipay+ social media campaign are projected onto the Burj Khalifa to light up the sky. (Photo: Business Wire) #MoneyCannotBuy features major social media campaigns and special promotion from over 100 brands worldwide ranging from major theme parks to shopping malls, luxury retailers and major airports, for mobile-savvy travelers. In China and beyond, travelers are seeking more memorable and unique travel experiences o

Esri Launches Online GIS Course for Climate Action28.9.2023 23:01:00 EEST | Press release

As the impacts of climate change increase and intensify around the world, one aspect that has become clear is the geographic nature of the issue. The ability to tackle such a wide-reaching geographic challenge requires technology that gives context, which location intelligence provides. To support the individuals working toward this goal, Esri, the global leader in geographic information system (GIS) technology, today announced it will offer a new massive open online course (MOOC) exploring the application of its software to address climate change impacts. The complimentary course will be available this fall for six weeks on the Esri Academy website and includes full access to ArcGIS Pro, ArcGIS Network Analyst, ArcGIS Online, and other ArcGIS software that uses science-based tools and authoritative data. GIS for Climate Action opens on October 25 and provides a comprehensive introduction to how GIS software is used to ingest, map, visualize, analyze, and share massive amounts of data.

Bartek Ingredients on Track with New Facility Doubling Capacity and Cutting Emissions by 80 Percent28.9.2023 22:43:00 EEST | Press release

Bartek Ingredients is pleased to provide an update on its progress on the world’s largest malic and fumaric acid manufacturing facility. The project, which broke ground in January 2023, is on schedule to deliver product to customers by the end of September 2024. This press release features multimedia. View the full release here: New Bartek manufacturing facility on track to deliver product by September 2024. (Photo: Business Wire) “We’re proud to confirm that we’re progressing as expected,” Bartek CEO John Burrows said. “We’re really excited to deliver our expanded capacity by next summer, in addition to new capabilities for a variety of new products.” Bartek expects the new facility to set a new global benchmark for plant safety, efficiency, and environmental performance. Among its anticipated accomplishments is a doubling of Bartek’s production capacity and a per unit greenhouse gas emissions reduction of more than 80 percent.

Brenus Pharma unveils promising pre-clinical results extrapolating human conditions in major international congresses.28.9.2023 17:30:00 EEST | Press release

Brenus Pharma announces that pre-clinical advancements of its inaugural research program were presented at the 7th CICON (International Cancer Immunotherapy) Conference in Milan, Italy (September 20-23) and will be showcased at the 38th Annual SITC (Society for Immunotherapy of Cancer) Congress in San Diego, CA, USA (November 1-5) These communications focus on pre-clinical validation of new developments of the first product generated by the STC Platform, STC-1010, which targets colorectal cancer in a first line of treatment. CONFERENCE TITLE AUTHORS RESULTS CICON23 P119: Allogenic Tumor Cell-Based Vaccine to Treat Colorectal Cancer: Development and Preclinical Validation George ALZEEB, Scientific Project Manager, Brenus Pharma, (Ph.D) Corinne TORTORELLI, Medical Lead, Brenus Pharma, (Pharm. D., Ph.D) Corentin RICHARD, Postdoc, Centre Georges-François Leclerc, ICMUB UMR CNRS 6302, (PhD) Romain BOIDOT, Molecular biologist, Centre Georges-François Leclerc, ICMUB UMR CNRS 6302, (PhD) Tangu

BM3EAC Corp. 2023 Semi-Annual Report28.9.2023 16:15:00 EEST | Press release

BM3EAC Corp. (the “Company”), a special purpose acquisition company incorporated under the laws of the Cayman Islands as an exempted company with limited liability and listed on Euronext Amsterdam, the regulated market operated by Euronext Amsterdam N.V., today published its semi-annual report for the period 1 January 2023 to 30 June 2023. The semi-annual report can be downloaded from the Company’s website via the following link: IMPORTANT INFORMATION This press release contains information that qualifies as inside information within the meaning of Article 7(1) of the EU Market Abuse Regulation. DISCLAIMER This announcement is not for distribution or release, directly or indirectly, and should not be distributed in or sent into, the United States, Australia, Canada, Japan, the Cayman Islands or South Africa or any other jurisdiction in which such distribution or release would be unlawful or would require registration or other measures. This announ

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom