AUTODOC brings in Amazon expert for EU Category Management

Berlin, 3 August 2023 – AUTODOC, a leading online retailer of vehicle spare parts and accessories in Europe, strengthens its management team with Raoul Heinze, who is now Senior Vice President of the EU Category Management department. This newly established division, based in Luxembourg, aims to set new standards in customer experience at AUTODOC.
Raoul Heinze is now Senior Vice President EU Category Management at AUTODOC.
Raoul Heinze is now Senior Vice President EU Category Management at AUTODOC.

Raoul Heinze joined AUTODOC in May 2023 as Senior Vice President and now heads the new EU Category Management department. As a member of the Executive Leadership Team, he reports directly to Dmitry Zadorojnii, Co-CEO of AUTODOC SE. With 25 years of professional expertise in the retail and technology sectors, he brings a wealth of valuable management experience to this position. Previously, Heinze held various management positions at Amazon for 13 years, where he headed European automotive aftermarket operations between 2016 and 2021.

"AUTODOC is a fascinating company, especially with their clear focus on the European automotive aftermarket segment in 27 countries. For 15 years now, this focus on automotive customers and the associated ecosystem has proven to be extremely successful and financially viable, and that opens up a wide range of options for innovation," says Raoul Heinze. "I am particularly impressed by the speed with which decisions are made and implemented here. The strategic mindset of the management team, along with the passion and drive of the company, fit perfectly with my personal working style. I am extremely excited to work with my colleagues from Marketing and Supply Chain Management to further develop AUTODOC's full potential."

New AUTODOC department in Luxembourg: EU Category Management

In June 2023, AUTODOC established the EU Category Management department in Luxembourg, which is now the base for Europe-wide coordination. EU Category Management is designed to further optimise customer experience at AUTODOC and will work closely with the existing Marketing and Supply Chain/Fulfilment departments. The new department’s tasks include: introducing new categories, expanding the product range for both B2C and B2B/AUTODOC PRO customers, further developing strategic supplier relationships, improving product availability, and managing attractive multi-channel pricing.

"At AUTODOC, we place great emphasis on effective category management as it plays a significant role in improving customer experience and our value proposition," says Dmitry Zadorojnii, Co-CEO of AUTODOC. "We are extremely pleased to have Raoul Heinze take on the new role of Senior Vice President in this area. With his extensive experience, including in the automotive sector, and considerable technical and leadership expertise, he will help us continuously optimise and perfect the experience of even more customer groups."

In addition to Raoul Heinze, eight to ten employees are expected to work at the new company location in Luxembourg. The Category Management division, which includes eight existing teams, will in future comprise around 175 employees, 150 of whom are already employed by AUTODOC in Germany, Moldova, Poland, Portugal, and Ukraine.

The subsidiary Autodoc Luxembourg S.à r.l was founded in May 2023.


Elena Lorenz
Tel.: +49 30 208476524


Raoul Heinze is now Senior Vice President EU Category Management at AUTODOC.
Raoul Heinze is now Senior Vice President EU Category Management at AUTODOC.

About Autodoc

AUTODOC is a leading online retailer of vehicle parts and accessories in Europe. The company, which was founded in Berlin in 2008 by Alexej Erdle, Max Wegner, and Vitalij Kungel, has quickly developed into one of the most exciting internet companies in Europe. Since November 2022, the company has been trading as a European public limited company under the name AUTODOC SE. The Management Board is made up of Sandra Dax (Co-CEO) and Dmitry Zadorojnii (Co-CEO). In 2022, AUTODOC achieved sales of €1.1 billion (2021: €1.0 billion). AUTODOC has 5.2 million products for 166 car, 23 truck, and 154 motorbike brands in its range. AUTODOC has webshops in 27 European countries. The company employs around 5,000 people at eight locations: In Germany, Luxembourg, France, Portugal, Poland, Moldova, the Czech Republic, and Ukraine.

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