Fraud expert warns: scam calls have been replaced by a new phenomenon – attempts to trick Finns are becoming more and more brazen

DNA Fraud Manager Ilkka Tuominen highlights a change: message scams are now more common than ever and they have become increasingly difficult to identify. The development of technology has provided fraudsters with new methods, and it is important to know how to be prepared for them and recognise potential threats. Tuominen lists 5 ways you can protect yourself against scams.

According to Tuominen, the style of scams has changed drastically over the past ten years. The language used has improved and the recognisability of the scams has decreased. There has been a rapid shift from e-mail templates written in poor Finnish and circulating around the globe to software robotics, and the much talked about language models that are widely available lend a hand to scammers as well.

“More and more scams are being carried out specifically through messages. In the last two years, the number of scam calls has fallen, but the share of scam messages has grown exponentially. The overall number of scams has also increased, but traditional scams targeting telecommunications companies have declined. Instead, fake calls and messages are now being targeted directly at the operator’s customers”, Tuominen says.

The fraud manager emphasises that today’s scams have a strong personal touch.

“Our phones now act as a personal doorbell, and criminals know this too. Scams have become increasingly personalised. The calls and messages are very intimate and there is perceived to be a closer relationship with the contacting individual. Impersonation scams are the latest angle of approach. Messages from a scammer posing as a close relative may come in the form of text messages asking you to contact them through social media, for example.”

Scammers have also increasingly moved to carrying out their fraud using the names of well-known brands and the trust they have built.

“Big companies have trust built up through proper business practices, and scammers take advantage of it. A good example of this is scams carried out in the name of package delivery companies as online shopping has become more common. Since we are all issuing warnings about scams, even scammers caution against scams under the brands of banks”, Tuominen explains.

The coming autumn will bring relief

Nevertheless, Tuominen offers comfort by saying that the reliability of Finnish numbers will improve in the autumn as the use of mobile phone numbers will be restricted for calls from abroad. The new rules will make it easier for operators to identify and block calls coming in from a fake number.

“DNA, for example, blocks more than 5 million scam calls every year. The operator acts as an intermediary in communication, trying to do its part to clean up the flow of calls and messages. When scams are weeded out from one route, the scammers look for a new one. However, the scams have been so lucrative that, unfortunately, they can no longer be eradicated. We cannot prevent all scam calls, but let’s all try to act so that Finnish phone users are not the easiest of targets.”

5 ways to protect yourself against scams

1. Do not give your passwords or banking credentials to anyone. They are your private business.

2. Always take a moment to consider any links in messages before clicking on them. You should always be particularly careful with banking credentials. If the message is real, you will be able to find the same information in your online bank. Whether from a bank or another operator whose services you use, they do not need your password or credentials. They handle your business in their customer service systems.

3. When you receive a message from an unknown number telling you that they are someone you know sending a message from a new number, always call or send a message to the so-called old number. The old number will not even connect if it has actually been changed.

4. Do not agree to requests for money. Be especially careful in cases where you have been asked for money. Read and follow the instructions provided by banks.

5. If it feels like you are being pressured during a call, hang up unapologetically.

Media Inquiries:

Ilkka Tuominen, Fraud Manager, DNA Plc, tel. +358 (0)44 044 2030, ilkka.tuominen@dna.fi
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi


Ilkka Tuominen, Fraud Manager, DNA Plc
Ilkka Tuominen, Fraud Manager, DNA Plc


About DNA Oyj

PL 10
01044 DNA


DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2022, our total revenue was EUR 997 million and we employ about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

DNA:n myydyimmät puhelimet, älykellot ja tietokoneet syyskuussa 2023 – Applen uutuusmallit ja kellopuhelimet olivat kysyttyjä2.10.2023 08:00:00 EEST | Tiedote

DNA:n sekä kuluttaja- että yritysasiakkaiden myydyimpien puhelinten valmistajaksi nousi syyskuussa Samsung. Myös Apple nousi syyskuun laiteuutuuksillaan molempien listojen kärkisijoille. Myydyimpänä älykellona jatkaa jo toista kuukautta putkeen Xploran XG03-kellopuhelinmalli samalla, kun Applen uutuudet nousivat heti kärkikolmikkoon myös älykellojen listalla. Kolmannella vuosineljänneksellä tietokoneiden kysynnässä näkyi selvästi syksyn koulujen alku.

Nearly 40 per cent of Finns feel that digital services have a negative effect on concentration – Disconnect Day on 1 October invites people to put their devices away22.9.2023 10:30:00 EEST | Press release

According to DNA’s annual Digital Life survey, nearly 40 per cent of Finns feel that constant use of digital services negatively affects their ability to concentrate. People want to restrict their use of smart devices, but many find it difficult. The upsides and downsides of digitality are highlighted especially in younger age groups. People under 35 in particular find it challenging to disconnect from their phone. Even so, parents estimate that as many as 36 per cent of young people aged 13 to 16 have wanted to limit the time they spend on their phones. The second annual Disconnect Day on 1 October 2023 challenges everyone to put their smart devices away.

Lähes 40 prosenttia suomalaisista kokee digipalvelujen haittaavan keskittymistä – Älyvapaapäivänä 1.10. laitteet laitetaan sivuun22.9.2023 10:30:00 EEST | Tiedote

DNA:n vuosittaisen Digitaalinen elämä -tutkimuksen mukaan lähes 40 prosenttia suomalaisista kokee jatkuvan digipalvelujen käytön haittaavan keskittymiskykyään. Älylaitteiden käyttöä tahdotaan rajoittaa omatoimisesti, mutta moni pitää sitä vaikeana. Digitaalisuuden positiiviset ja negatiiviset puolet korostuvat varsinkin nuoremmissa ikäryhmissä. Etenkin alle 35-vuotiaat pitävät puhelimelta irrottautumista haastavana. Silti vanhempien arvion mukaan jopa 36 prosenttia 13–16-vuotiaista nuorista on halunnut itse rajoittaa puhelimen parissa viettämäänsä aikaa. Toisen kerran 1.10.2023 vietettävä Älyvapaapäivä haastaa jokaisen laittamaan älylaitteet sivuun.

DNA customers have the highest mobile data usage in Europe, new report reveals – video content being an especially significant contributor21.9.2023 09:45:00 EEST | Press release

DNA customers had the highest average mobile data usage per subscription in Europe during the first six months of 2023 and were among the top users of mobile data worldwide, according to research company Tefficient’s new report**. DNA’s expert says that the growing popularity of video content has played an especially important role in raising data usage. Despite this rise, energy consumption has remained reasonable thanks to the added energy efficiency of the 5G network.

DNA:n asiakkaat käyttävät eniten mobiilidataa Euroopassa, kertoo tuore raportti – datamääriä kasvattaa etenkin liikkuva kuva21.9.2023 09:45:00 EEST | Tiedote

DNA:n asiakkaat käyttivät alkuvuonna eniten liittymäkohtaista mobiilidataa Euroopassa ja olivat myös koko maailman kärkijoukoissa, kertoo tutkimusyhtiö Tefficientin tuore raportti**. DNA:n asiantuntija sanoo etenkin liikkuvan kuvan yleistymisen kasvattavan datamääriä. Datamäärien lisääntyessä energiankulutus pysyy kuitenkin kohtuullisena, sillä 5G-verkon myötä energiatehokkuus paranee.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom