Business Wire

NIQ Expands Data Sharing within the Connect Platform with Snowflake


NIQ, the global leader in consumer intelligence, is pleased to announce the NIQ Connect platform capabilities have now expanded to use Snowflake Secure Data Sharing. This capability marks a significant milestone for NIQ's Connect platform, empowering customers in 84 global markets with enhanced data-sharing capabilities and seamless real-time data access. As a result, this can eliminate processing and loading wait times, delivering unparalleled efficiency and agility in a complex consumer landscape.

“By extending their ability to effortlessly access global, omnichannel data, we can empower clients to uncover new pathways to growth even within a very complex consumer landscape,” said Troy Treangen, Chief Product Officer at NIQ. “Innovation is our compass, and our commitment to reengineering the Connect platform has charted a new course. Our strategic investments have allowed us to unlock the power of modern data sharing capabilities, guiding our clients towards a brighter, data-driven future."

NIQ Connect is a crucial asset for enterprises, enabling them to harness their data across all facets of their organization. With integrated data assets, businesses can readily identify emerging trends, pinpoint performance gaps, and respond swiftly to growth opportunities. This global collaboration is poised to unveil novel insights, leading to a deeper understanding of customers' behavior and preferences.

Additional highlights of the NIQ’s Connect platform integration with Snowflake’s Retail Data Cloud include:

  • Seamless Data Integration: Companies will benefit from the seamless integration of NIQ's rich consumer and market data into Snowflake’s environment. This integration simplifies access to vast data sources, and drives significant speed improvements for our clients when accessing data.
  • Secure Data Sharing: Availability through Snowflake facilitates near real-time data sharing, enabling businesses to access and query NIQ's data instantaneously. This dynamic exchange of information empowers organizations to stay ahead in today's fast-paced business landscape.
  • Scalability and Flexibility: NIQ’s Connect platform with Snowflake Secure Data Sharing is designed to scale effortlessly with the growing data needs of businesses. Whether a company is a startup or a Fortune 500 enterprise, this provides the flexibility to adapt and grow in a rapidly changing environment.
  • Enhanced AI and Machine Learning Capabilities: Businesses can leverage advanced analytics and machine learning within Snowflake's platform to derive actionable insights from NIQ's data. This synergy fosters innovation, enabling companies to make data-driven decisions with precision.
  • Data Security and Compliance: Both NIQ and Snowflake prioritize data security and compliance. The joint solution ensures that sensitive data is protected providing peace of mind to businesses and their customers while enabling them to meet evolving regulatory requirements.

“NIQ is committed to helping companies become more agile at a time when being able to move quickly based on accurate data is paramount,” Treangen added. “This innovative data-sharing approach will provide Connect customers a competitive advantage today and be better prepared for the future. We are modernizing every level of our Connect platform, and we are excited about the enhancements to help our clients thrive.”

“As an incumbent leader in retail and consumer insights, NIQ has been a staple in the retail industry for delivering data that give a competitive edge to retailers and consumer product companies,” said Rosemary DeAragon, Global Head of Retail and Consumer Goods at Snowflake. “We are so excited to bring together the full power of the Snowflake Retail Data Cloud and the NIQ Connect platform, allowing global frictionless access to critical data through Snowflake data sharing.”

NIQ is dedicated to fostering innovation and enabling organizations to thrive in a data-driven world. The collaboration between NIQ and Snowflake represents a transformative step in the world of data sharing and will shape the future of data analytics. As organizations increasingly recognize the value of data in their operations, allowing them to exchange insights seamlessly and efficiently will empower them to unlock new opportunities and navigate the data landscape with ease.

For more information about this NIQ Connect and its benefits, please visit

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

To view this piece of content from, please give your consent at the top of this page.

Contact information

Gillian Mosher
Vice President, Communications

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

For the First Time, Researchers Successfully Demonstrate Over euNetworks’ Fibre Infrastructure That Quantum Communication Is Possible Between the United Kingdom and Ireland3.10.2023 10:00:00 EEST | Press release

Researchers from The University of York in collaboration with the Quantum Communications Hub and euNetworks Fiber UK Limited (“euNetworks”) have for the first time successfully demonstrated that quantum communication is possible over the long geographical distance that separates England from Ireland. The team, led by Professor Marco Lucamarini from the University of York, ran a series of experiments using bandwidth infrastructure provider euNetworks’ subsea cable, named Rockabill. This network is one of the newest commercial optical fibre systems in operation and connects Ireland to England in the United Kingdom, running 224 kilometres between Portrane and Southport cable landing stations. Until now, no quantum link has ever been established between the two countries, nor on a span stretching this length on a subsea fibre optic cable. This press release features multimedia. View the full release here: Paula Cogan, CEO of euNetwo

Mavenir Awarded Two 5G Consortium Projects in UK Government’s Open Networks Ecosystem Competition3.10.2023 10:00:00 EEST | Press release

Mavenir, the Network Software Provider building the future of networks with cloud-native solutions that run on any cloud, has been awarded two 5G Open RAN projects, which are world firsts, as part of the UK government’s Open Networks Ecosystem Competition, targeted at the adoption of open and interoperable network technology. The projects have secured government funding through the Department for Science, Innovation & Technology (DSIT) and will focus on demonstrating innovative approaches to optimising Open RAN network performance in High Demand Density (HDD) environments. HDD sites – including cities, airports, sports stadiums, and major public events – present the most challenging conditions for the technical performance of mobile networks. BG Kumar, President, Access Networks, Platforms and MDE at Mavenir, said, “We are excited to have been awarded funding by DSIT through the two consortia for two ground-breaking projects designed to demonstrate the adaptability and impact of Open R

Clarity AI Introduces its First SFDR-aligned Sustainable Investment Index Methodology3.10.2023 10:00:00 EEST | Press release

Clarity AI, the leading sustainability technology platform, has launched a groundbreaking Sustainable Investment index and ETF methodology, which aligns with the Sustainable Finance Disclosure Regulation (SFDR). The methodology marks a significant step forward for index and ETF providers to build, define and/or market products that fall within the European Union's definition of Sustainable Investment, outlined in Article 2(17) of the SFDR. Clarity AI's methodology is being used in indices that target companies at the forefront of key innovative industries -- such as electric vehicles and sustainable infrastructure -- and ETFs based on those indices. It can also be applied to broader market indices and funds where investors want to integrate sustainable objectives. It provides a transparent, clear, comprehensive, and robust framework for classifying organizations, funds, and indices as sustainable investments, ensuring greater confidence for investors who seek to align their portfolios

Ganymed Robotics Announces Appointment of Seasoned Leadership Team to Bring to Market Its Next Generation Surgical Technology3.10.2023 09:30:00 EEST | Press release

Ganymed Robotics, a developer of computer vision software and robotics technologies for orthopedic surgeons, is happy to announce a series of senior leadership appointments to drive the company’s growth as it prepares for industrialization and commercial launch. The firm has appointed 5 seasoned executives to lead strategic and operational developments across all key functions, ranging from product development to regulatory and market access, finance, human resources and legal. Former companies include ZimmerBiomet, Alphatec, EOS Imaging, Corwave, Beckton Dickinson, Robocath, Médecins Sans Frontières. The composition of the new Executive Committee exhibits strong expertise in both launching innovative medical devices and scaling medtech companies, as well as gender parity. It is composed of 8 members : Sophie Cahen, CEO and co-founder, Silvère Lucquin, Chief Operating Officer, and Michel Vernizeau, VP R&D, and 5 seasoned new members: Lukas Vancura as VP Product Marketing, Clémentine Li

Green Street Launches European Market Forecast Scenarios to Provide Insight on Future Investment Performance3.10.2023 09:02:00 EEST | Press release

Green Street, the preeminent provider of commercial real estate intelligence, has launched a new set of European Market Forecasts to highlight potential risks, opportunities, and outcomes across 30 key Pan-European markets under various economic conditions. These Market Forecasts, which are part of Green Street’s broader Market Data & Deals solution, include five years of predictive analytics for four core sectors – Industrial, Office, Residential and Retail. This press release features multimedia. View the full release here: (Graphic: Business Wire) To assist market participants in conducting more thorough analyses of potential shifts in operating fundamentals and property valuations, Green Street provides Market Forecasts under four separate economic scenarios – Baseline, Moderate Upside, Moderate Downside and Severe Downside. These Market Forecasts encompass a comprehensive range of metrics, including: Market-RevPAM growth (G

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom