Business Wire

Accenture, JSR and NTT Begin Work on a Proof-of-Concept for a Smart Industrial Complex


Accenture (NYSE: ACN), JSR Corporation, a chemicals manufacturer headquartered in Japan, and Nippon Telegraph and Telephone Corporation (NTT), one of the world's largest telecommunications services providers headquartered in Japan are embarking on a proof-of-concept project at JSR’s plant in Chiba Prefecture designed to improve worker productivity and safety in smart industrial complexes that is technology driven and analytics led.

The plan is to develop a ‘connected worker’ analytics platform leveraging smart sensors and wireless technology to automatically collect and analyze unstructured data – such as motion images and sound recordings from plant operation management and maintenance tasks performed by experienced workers at the Chiba Plant. The cross-company teams will work together to combine these insights with machine data from distributed control systems, and to develop a solution that will help users make more informed decisions using a machine learning algorithm in real-time. The goal is to convert the tacit knowledge of experienced workers into explicit knowledge, and transfer it to less experienced workers.

The proof-of-concept will integrate JSR’s insights in operation management and maintenance tasks, artificial intelligence “corevo®”(*) of NTT Group including NTT Advanced Technology Corporation, along with industry-leading digital transformation expertise and Industrial Internet of Things (IIoT) capabilities of Accenture Strategy. This proof-of-concept is based on the ideas of open innovation which is vital for a smart industrial complex, and one that integrates key capabilities from the three companies into one seamless digital transformation plan.

A smart industrial complex has the potential to improve knowledge transfer and address safety issues. This is a major priority for the Ministry of Economy, Trade and Industry, which recently announced a new Japanese industry plant safety policy, the Super Certified Plant System. The industry needs to address safety issues and establish stable, continuous operation, but faces additional challenges: a shrinking talent pool of experienced workers due to an aging workforce and investment spending constraints for IT solutions as spending has been required in recent years for safety solutions such as explosion prevention.

“The chemicals industry will face major transformation when digitalization makes it possible to detect signs of equipment abnormalities and predict product supply and demand,” said Mitsunobu Koshiba, representative director and president, JSR. “Harnessing the innovation of NTT and Accenture, we will promote a smart industrial complex and contribute to enhancing the competitive edge of Japan’s chemicals industry.”

“We are accelerating NTT’s transition to its new business model, B2B2X, and are committed to offering value-added services by collaborating with companies in different fields to extend our offerings,” said Jun Sawada, senior executive vice president, NTT. “This initiative helps establish a smart industrial complex and future growth of the chemicals industry in Japan, and it also embodies a business model for NTT that maximizes the potential of ICT.”

Connected worker technology is one element of what Accenture refers to as Industry X.0 - the digital reinvention of industry. It is when businesses use advanced digital technologies to transform their core operations, their worker and customer experiences and ultimately their business models.

“Digital disruption presents unparalleled growth and new value creation opportunities for Japan’s chemicals industry, especially when viewed through the Industry X.0 prism,” said Atsushi Egawa, representative director and president of Accenture Japan. “The deep chemicals industry expertise, and digital transformation and IIoT capabilities Accenture Strategy brings to the PoC will help embrace digital disruption in addition to improving plant productivity and worker safety. Turning this solution into a practical technology driven and analytics led business model will help us showcase that Industry X.0 can deliver new levels of efficiency in R&D, engineering, production, manufacturing and business support through integrated systems, processes, sensors and new intelligence.”

About JSR Corporation

JSR Corporation (formerly 'Japan Synthetic Rubber Co., Ltd.') was established in 1957 for domestic production of synthetic rubbers. Since then, JSR has continuously expanded its business to emulsions and plastics, and from the late 1970s, expanded to other materials for the semiconductor, flat panel display, and optical materials fields by leveraging our proprietary polymer technologies. In addition to the Petrochemicals and Fine Chemicals fields, JSR works on the Life Sciences field as one of its new business pillars to expand its profits.

About Nippon Telegraph and Telephone Corporation

NTT Group delivers advanced technology and innovative solutions in networking, software communications, and cloud computing that help transform businesses, governments and societies around the world. NTT Group will deliver convenient, enriched and reliable services to support customers as a “Value Partner” that its customers will continue to select. Today, 88% of Fortune 100 companies rely on NTT Group as their business partner. NTT Group generates over $105 billion in annual revenues, has over 240 data centers and employs more than 275,000 professionals working in 88 countries and regions.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world’s largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit

Contact information

Nobuhiko Kuwashima, + 81 3 6218 3517
Nippon Telegraph and Telephone Corporation
Public Relations
Accenture Japan
Shigeo Masuda, + 81 45 330 7157

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