Activision Blizzard Consumer Products Group Returns to Brand Licensing Europe 2018 with Impressive International Growth & World Class Partnerships Taking Center Stage
Activision Blizzard Consumer Products Group (ABCPG) returns to Brand Licensing Europe 2018 (BLE) with a fan-favorite roster of franchises and first-in-class partners to drive the continued international expansion of some of today’s hottest properties. Marking the group’s return to BLE since debuting internationally last year, ABCPG is making a greater splash through its continued expansion into the global market through a host of new lifestyle, toy and gaming partnerships to give fans new ways to play, display, wear and live the brands they love. Returning to represent a roster of iconic, blockbuster titles, including Call of Duty®: Black Ops 4, Spyro ™ Reignited Trilogy , Crash Bandicoot ™ N.Sane Trilogy and Bungie’s Destiny from Activision, and Overwatch®, Hearthstone® and World of Warcraft® from Blizzard Entertainment, the company presence will also feature products from Nerf, New Era, McFarlane and more. Offering exciting opportunities for multi-category licensing, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products for its global audience of more than 352 million gamers and fans.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181009005435/en/
Supra footwear in celebration of the release of Call of Duty®: Black Ops 4 (Photo: Business Wire)
“Activision Blizzard Consumer Products Group is delighted to return to BLE to showcase our growing slate of partnerships that will help fans engage with their favorite franchises in new and innovative ways,” said Philippe Bost, Vice President of International Consumer Products for Activision Blizzard. “As our merchandise programs continue to expand to the international market, we’re energized by the prospect of continuing to redefine how popular brands like Call of Duty and Overwatch are experienced by fans across the globe.”
Continued Commitment to International Growth
With iconic franchises such as Activision’s Call of Duty and Crash Bandicoot and Blizzard’s Overwatch at the forefront, ABCPG is steadfast in its dedication to bringing Activision and Blizzard’s powerhouse properties to life in new ways, particularly in Europe, and across Asian and Latin American markets through partnerships with retailers like UNIQLO and Primark.
Launching World-Class Partnerships
Overwatch : In collaboration with a number of global partners, including Hasbro, Nerf and LEGO Group, ABCPG is passionate about working with premier affiliates to create high quality and deeply relevant merchandise based on Blizzard’s beloved properties for the global gaming audience. Our highly anticipated Overwatch partnerships include a wide range of ways for fans to interact with their favorite franchises, including apparel, collectibles and toys, among other categories and partnerships yet to be announced.
With the Funko partnership, ABCPG expanded offerings to now include products within Funko’s flagship Loungefly brand, as well as plush, apparel and home decor products. Additionally, ABCPG is working with Good Smile to expand their core product offering and launch the company’s first ever Blizzard exclusive this Fall.
Call of Duty®: Black Ops 4 : With the introduction of new partnerships such as BAIT, Supra, Hype and New Era, and adding to the likes of preexisting partners including Mattel, Astro and Kontrol Freek, the Call of Duty community will now have increased opportunities to interact with the franchise 365 days a year. Fans can look forward to more premiere, fashion-forward brand collaborations in celebration of and following the release of Call of Duty: Black Ops 4 .
Bungie’s Destiny: With the release of highly anticipated and transformative Destiny 2: Forsaken, Bungie introduces new partnerships with Gaya Entertainment and Level Up Wear to expand product offerings internationally, in addition to book publishing with Blizzard Entertainment. Bungie’s latest book published in partnership with Blizzard Entertainment, Destiny Grimoire Anthology, Vol. I, is available for preorder now with foreign language editions and more titles to be announced soon. The merchandise program is seeing international growth with the recent appointment of Bits and Pixels as the licensing agency for the EMEA territories. For licensing inquires related to Destiny, please contact: email@example.com.
The Overwatch League™ is the first major global professional esports league with city-based teams. In addition to aiding in the overall growth of mainstream professional gaming, the successful inaugural season of the Overwatch League has led to new product opportunities for licensed partners globally.
Coming off an exciting Grand Finals event this summer in front of a sold-out live audience at Barclays Center in Brooklyn, New York, the league has recently expanded from 12 teams to 20—providing a strong basis for deep connections with passionate fan bases in even more major markets around the world for the 2019 season.
About Activision Blizzard Consumer Products Group
Activision Blizzard Consumer Products Group is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the world's most successful standalone interactive entertainment company. Building on the existing consumer products businesses, the newly formed Activision Blizzard Consumer Products Group encompasses Activision, Blizzard and King’s franchises of the future. The division is passionate about working with best-in-class partners around the world to create high quality and deeply relevant merchandise that gives fans new ways to play, display, wear and live the brands they love. Activision Blizzard is home to iconic and beloved entertainment franchises, including Activision’s Call of Duty®, Crash Bandicoot, Spyro™ and Skylanders®; Blizzard Entertainment’s World of Warcraft®, Hearthstone® and Overwatch®; King Digital Entertainment’s Candy Crush™; and Bungie’s Destiny.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements about the company's Consumer Products division, including with respect to Brand Licensing Europe 2018 and its partners, programs and expected international growth, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and the company does not assume any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
© 2018 Activision Publishing, Inc. Activision, Call of Duty, Call of Duty Black Ops, Skylanders, Spyro Reignited Trilogy and Crash Bandicoot are trademarks of Activision Publishing, Inc.
© 2018 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are among the trademarks of Bungie, Inc. Published and distributed by Activision. All other trademarks or trade names are the properties of their respective owners.
© 2018 Blizzard Entertainment, Inc. HEARTHSTONE, OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, WORLD OF WARCRAFT, WORLD OF WARCRAFT: LEGION and BLIZZARD ENTERTAINMENT are trademarks or registered trademarks of Blizzard Entertainment, Inc.
Activision / Activision Blizzard Consumer Products Group
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
AURAK Gains SACSCOC Accreditation15.12.2018 13:49 | Tiedote
The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) officially announced the accreditation of the American University of Ras Al Khaimah (AURAK) at its 2018 Annual Meeting which was held in New Orleans, Louisiana, in the United States of America. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181215005017/en/ AURAK delegation during the SACSCOC conference in New Orleans” (Photo: AETOSWire) SACSCOC, the regional body for the accreditation of degree-granting higher education institutions in the Southern United States, has a membership of more than 800 institutions in the Southern states and other international sites approved by SACSCOC that award associate, baccalaureate, master’s, and/or doctoral degrees. SACSCOC also awards accreditation to other international institutions of higher education that satisfy all its requirements and demonstrate compliance with its accreditation standards. AURAK now
Lehman Brothers Treasury Announces Plans for Partial Wind-Down14.12.2018 20:41 | Tiedote
Lehman Brothers Treasury Co. B.V. in liquidation (“LBT”) today, through its U.S. counsel Kramer Levin Naftalis & Frankel LLP, announced that LBT is planning a final cash distribution to its creditors. Professional holders of eligible notes will have the option to retain their investment by electing to receive substitute notes of one (or a few) series. Such election shall take place through a solicitation process. As a consequence, LBT will be able to reduce the number of series of notes outstanding from more than 3,700 to one or a few. Noteholders electing to receive substitute notes will be afforded the same economic entitlement to distributions received by LBT from Lehman Brothers Holdings Inc. (“LBHI”) through the substitute notes. The substitute notes will be denominated in U.S. dollars and future distributions will be made in U.S. dollars only. Noteholders who are not professional investors, or hold notes that are not eligible for substitution, or do not elect to receive substitut
Takeda Receives Positive CHMP Opinion for ADCETRIS® (brentuximab vedotin) for the Treatment of Adult Patients with Previously Untreated CD30+ Stage IV Hodgkin Lymphoma in Combination with AVD14.12.2018 20:00 | Tiedote
Takeda Pharmaceutical Company Limited (TSE: 4502) today announced that the European Medicines Agency’s (EMA) Committee for Medicinal Products for Human Use (CHMP) adopted a positive opinion for the extension of the marketing authorization of ADCETRIS (brentuximab vedotin) and recommended its approval in combination with AVD in adult patients with previously untreated CD30+ Stage IV Hodgkin lymphoma. ADCETRIS is an antibody-drug conjugate (ADC) directed at CD30, a defining marker of Hodgkin lymphoma. ADCETRIS is currently not approved as a therapy for previously untreated Hodgkin lymphoma in Europe. “For a large number of previously untreated Hodgkin lymphoma patients diagnosed with Stage IV disease, progression will occur with current treatments, highlighting a true unmet need in this population,” said Anna Sureda, M.D., Ph.D., Head of the Hematology Department and Hematopoietic Stem Cell Transplant Programme, Institut Català d'Oncologia - Hospital Duran i Reynals. “In the ECHELON-1 cl
Diamond CBD, POTN Subsidiary, Enters the $46 Billion Coffee Market With the Release of Premium Line of CBD-Infused Coffee & Tea K-Kup Capsules14.12.2018 18:42 | Tiedote
Diamond CBD Inc., wholly owned subsidiary of PotNetwork Holdings, Inc. (OTC Pink: POTN), a leader in hemp extraction and innovative CBD products for the wellness market, enters the Coffee segment, an industry expected to reach revenues of $46 Billion in 2018. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181214005308/en/ Experience a cup of Chill (Photo: Business Wire) Produced in accordance with a universal K-Cup design, these pods fit in almost all modern single cup coffee makers, making it an easily integrated enhancement to any environment, delivering 25mgs of CBD in a tasty favorite beverage at less than $5 per cup. This new line of premium Chill Coffee Capsules was recently added to the Company’s broad range of cannabinoid and natural hemp products. Each box comes with 4 individual capsules in original chill coffee, decaf chill coffee, chill black tea, and chill green tea flavors. The unit price for each box is $10.00
Henley & Partners Enlarges Executive Committee to Manage Expansion and Growth14.12.2018 17:00 | Tiedote
Residence- and citizenship-by-investment programs have firmly established themselves over the past few years as the new frontier in terms of freedom, flexibility, and future-readiness, both for the countries issuing these programs and for the individual investors participating in them. The societal and economic value these programs generate is undisputed. The investment migration industry as a whole is currently grossing roughly USD 18 billion per year, with an expectation that it will hit the USD 20 billion mark very soon. Foreign direct investment (FDI) is now considered the lifeblood of economic growth for many developing and recovering smaller countries around the world. As such, the number of investment migration programs has been increasing rapidly, from just a handful of programs in the 1980s and 1990s to over 100 countries that now have investment migration provisions in their laws. There are more than 60 active programs today, with Moldova and Montenegro — both fast-growing Eu
Vargatef® plus docetaxel could be an option after failure of immunotherapy in lung cancer14.12.2018 12:07 | Tiedote
Boehringer Ingelheim announced today the first interim results of VARGADO, an ongoing non-interventional study in routine clinical practice in Germany evaluating the efficacy and safety of Vargatef® (nintedanib) and docetaxel in patients with stage III/IV locally advanced or metastatic non-small cell lung cancer (NSCLC) of adenocarcinoma histology. The study consists of three cohorts, two of which allow for prior treatment with immune checkpoint inhibitors (ICIs) either in combination with chemotherapy in the first-line or as monotherapy in the second-line of treatment. The interim results from Cohort B (first-line chemotherapy, second-line immune checkpoint inhibitors, third-line Vargatef® plus docetaxel) were presented today at ESMO Immuno-Oncology Congress 2018 in Geneva.1 Despite a limited sample size, the VARGADO study adds to the body of evidence for nintedanib in lung adenocarcinoma following pre-treatment with chemotherapy and ICIs.1,3 The addition of nintedanib to docetaxel ha
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme