Business Wire

Affise Chooses Digital Element’s IP Intelligence Solution to Enhance Its Affiliate Marketing Platform

Jaa

Digital Element, the global geolocation data and services provider, has today announced that performance marketing platform, Affise, has chosen its NetAcuity EdgeTM technology, to improve targeting ability and global marketing performance for clients.

Affise allows online advertising campaigns to be optimised, tracked, managed and analysed in real time for advertisers, agencies, networks and affiliates. Its clients leverage best-in-class technology powered by AI, and uses automation tools to deliver complete campaigns. The company selected Digital Element’s IP geolocation and intelligence solution to allow access to best in-class global IP datasets for ad targeting and tracking.

By using Digital Element’s NetAcuity Edge technology, Affise will be able to more accurately geotarget, either as a standalone targeting criterion or by adding accurate IP location data to other data sets to build better targeting profiles. Additional datasets, such as connection speed and mobile carrier, have been added to broaden targeting options and enrich capability, helping to improve the relevance and response for online campaigns.

“We are a technology-first company and in the ad tech industry it is imperative we provide cutting edge solutions for our clients,” commented Dmitry Zotov, Founder and CTO of Affise. “Digital Element is the best IP geolocation data provider in our opinion and by utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.”

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

Elena Vega, Digital Element’s International Business Development Director, commented: “Collaborating with Affise is an exciting opportunity for Digital Element and highlights our growing presence in the Cypriot market and globally. We look forward to helping Affise achieve enhanced targeting and profiling of their clients, and seeing the company continue to succeed.”

Affise joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot, Vibrant Media, Webtrends, Crimtan, Weborama, Ogilvy and many others.

<ENDS>

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives — from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Affise

Affise is a performance marketing platform for advertisers, agencies, networks and affiliates to manage, track, analyse and optimise their online advertising campaigns in real time. Since 2006, Affise has been operating affiliate programmes as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.

Visit www.affise.com for more information.

Contact information

Digital Element
Jane Wilson
Jane.wilson@digitalelementpr.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Starbucks Evolves Structure in EMEA to Accelerate Long-Term Strategic Growth18.10.2018 15:30Tiedote

Starbucks Coffee Company (NASDAQ: SBUX) today announced our intention to fully license Starbucks operations in France, the Netherlands, Belgium and Luxemburg to its longstanding strategic partner Alsea, S.A.B. de C.V. (BMV: ALSEA), the largest independent chain restaurant operator in Latin America. Under this proposal, which is subject to relevant local laws, and discussions with relevant employee representatives, Alsea will have the rights to operate and develop Starbucks stores in these markets, building on Starbucks regional growth agenda that drives value through strategic licensed relationships. At the same time the company would introduce a new support structure in its head office in London to better serve an increasingly licensed strategy. “We’re very pleased to build on our 16-year history with Alsea, a long-term strategic partner to Starbucks, with the intention to license our business operations in France, the Netherlands, Belgium and Luxemburg,” said John Culver, group presi

Visa Expands Tokenization Partnership With Netflix to Improve Digital Payments Experience Globally18.10.2018 15:00Tiedote

Building on a pilot program that began in 2017, Visa (NYSE: V) today announced an expansion of Netflix’s use of the Visa Token Service, with a key focus of improving card-not-present authorization rates and enabling a more seamless and secure merchant and customer experience globally. Visa and Netflix are working together to realize the benefit of higher authorization rates resulting from global issuer lifecycle management of Visa tokens. With the Visa Token Service, card details can be replaced with a unique digital identifier used to process payments without exposing the cardholder’s sensitive account information. For those Visa tokens, issuers around the world can push dynamic updates on lost, stolen or expired credentials to enable a frictionless merchant and customer experience. As part of the effort to expand these benefits more broadly to issuers and card-not-present merchants generally, Visa is now working with Netflix and other token participants to measure these improvements

FLIR Systems Announces Industry-First Deep Learning-Enabled Camera Family18.10.2018 15:00Tiedote

FLIR® Systems, Inc. (NASDAQ: FLIR) today announced the FLIR Firefly® camera family, the industry’s first deep learning inference-enabled machine vision camera. The FLIR Firefly, which integrates the Intel® Movidius™ Myriad™ 2 Vision Processing Unit (VPU), is designed for image analysis professionals using deep learning for more accurate decisions, and faster, easier system development. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181018005168/en/ FLIR Firefly Integrates Intel® Movidius™ Myriad™ 2 VPU to Enable Deep Neural Networks for On-Camera Inference (Photo: Business Wire) Traditional rules-based software is ideal for straightforward tasks such as barcode reading or checking a manufactured part against specifications. The FLIR Firefly combines a new, affordable machine vision platform with the power of deep learning to address complex and subjective problems such as recognizing faces or classifying the quality of a sol

AppOnboard App Store Demos are Unlocking Explosive Growth of Apps and Games in Emerging Markets via Google Play Instant18.10.2018 14:00Tiedote

Today AppOnboard, a mobile app demo technology and analytics platform for developers, has announced that AppOnboard’s App Store Demos have experienced wide global adoption since launching in late August, especially in emerging markets. App Store Demos allow users to demo apps and games directly on the Google Play Store without a download, via Google Play Instant. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181018005368/en/ AppOnboard's App Store Demo for FoxNext Games' MARVEL Strike Force (Photo: Business Wire) "AppOnboard and its technology has been one of the driving factors for this growth,” said Google’s Ben Frenkel. “Many developers have leveraged App Store Demos to enable their Google Play Instant apps quickly and without needing to dedicate their own engineering resources." Today, Google holds its annual Google Playtime event in Berlin and San Francisco, where top developers from around the world gather to discuss

PotNetwork Holdings, Inc. Concludes Record Breaking 3rd Quarter with Revenues Exceeding $6.1 Million18.10.2018 13:00Tiedote

PotNetwork Holdings, Inc. (OTC Pink: POTN ) today announced third quarter revenues totaling $6.1 Million representing a 37% increase over the same period last year. The Company committed to increasing marketing during the last year resulting in the increase of year over year revenue. The marketing budget increased by more than 200% during that time. Diamond CBD distributes premium quality products and has established a successful, continually broadening distribution footprint. Diamond CBD’s products are taking advantage of the popularity of hemp-derived CBD. Diamond’s hemp-derived CBD products do not contain any THC and are tested for purity. Driven by the continually growing results of its wholly-owned subsidiary, Diamond CBD, Inc., PotNetwork Holdings, Inc. has recently filed its Form 10 registration statement with the U.S. Securities and Exchange Commission that includes the Company’s audited financial statements. Additionally, PotNetwork Holdings, Inc. intends to seek listing on th

New Industry Research Shows Augmented Reality Adopters Have Best-in-Class Performance Related to Factory Operations, Service, and Training18.10.2018 13:00Tiedote

PTC (NASDAQ: PTC) today announced from Augmented World Expo (AWE) Europe 2018 the availability of new research in conjunction with Aberdeen Group titled, “How the Best-in-Class Use Augmented Reality for Superior Service Management.” The comprehensive research study and corresponding report identifies significant financial improvements realized by industrial companies embracing augmented reality (AR), and provides best practices for unlocking the potential of the technology across various environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181018005051/en/ PTC announced exclusive data from Aberdeen Group shows that organizations using augmented reality have experienced significant year-over-year business growth and have improved their bottom lines dramatically. (Graphic: Business Wire). In addition to the report published today, PTC announced exclusive data from Aberdeen that shows that organizations using AR have ex

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme