Business Wire

Announcing American Crew® ACUMEN™

Jaa

American Crew, the iconic brand that continues to define men’s style and set grooming trends, announces a major milestone in its ever-evolving interpretation of how men want to look, feel and ultimately define themselves.

American Crew® ACUMEN™ is the brand’s biggest launch to date, with a complete collection of high performance formulations for shower, shave, care and style, that target the grooming needs of today’s man.

The exciting line-up features 15 high-performance products to enjoy in-shower, pre and after shave, as well as for skin and hair care. Key ingredients include AC ACUMEN™COMPLEX, a proprietary blend of Vitamins B5 and Vitamin E with added antioxidant and moisturizing agents bound together for superior performance and visible results. Additional ingredients such as Hyaluronic Acid, Ginger Root Extract, Bisabolol and Cranberry Extract, work to increase skin and hair ability to retain moisture, fight environmental damage and promote radiant, healthy looking skin.

“We are so excited to inspire men to groom with confidence. This is more than a regimen. With American Crew® ACUMEN™, we hope to elevate a man’s look, while meeting the needs of his daily grooming ritual,” says David Raccuglia, founder of American Crew. “This new line brings an element of sharpness, sophistication, and aspiration to the skin care, beard grooming and body care routine.”

As American Crew prepares for their 25th anniversary in 2019, the “Official Supplier to Men” encourages men to reflect on their grooming routine with confidence. Led by the innovation that has made American Crew the leading professional men’s grooming brand, American Crew® ACUMEN™ products feature a powerful complex of vitamins, antioxidants, and moisturizing agents to deliver superior performance and visible results.

The four-step ritual of masterfully refined grooming essentials includes:

Step 1: SHOWER

  • In-Shower Face Wash: Gentle facial oil-free cleanser removes excess oil and dirt leaving the skin feeling clean and refreshed.
  • Clay Exfoliating Cleanser: intensive clay mask with polishing beads that remove impurities and exfoliate dead skin cells for glowing, smoother skin.
  • Invigorating Body Wash: An invigorating body wash that gently cleanses the skin without stripping the skin moisture. Provides a fresh sensation.
  • Daily Thickening Shampoo: Cleanses and increases hair volume while refreshing the scalp. Reduces hair breakage by 80%, when used together with AC Acumen™ Scalp Revitalizer.

Step 2: SHAVE

  • Cooling Shave Cream: cooling shave cream with conditioning formula for a close, comfortable shave while providing a fresh sensation to the skin.
  • Soothing Shave Cream: moisturizing cream expertly formulated to help soothe and leave skin feeling smooth and fresh.
  • After Shave Cooling Lotion: a dual-action formula that works as a lightweight moisturizer and cooling aftershave and helps restore skin’s moisture balance.

Step 3: CARE

  • Energizing Hydrating Gel: Powered with AC Acumen™ Complex, Ginger Root Extract and Hyaluronic Acid, this non-comedogenic oil-free moisturizing gel visibly improves skin’s overall appearance, provides hydration, revives and restores the look of skin.
  • Recharging Hydrating Cream: a non-comedogenic fast-absorbing hydrating cream provides skin with rejuvenating hydration; revives and helps support skin’s elasticity, diminishing the look of fine lines. Formula contains AC Acumen Complex and Ginger Root Extract.
  • Eye Energizing Hydrating Gel: hydrating eye gel that immediately minimizes the appearance of puffiness and reenergizes the eye area Formulated with AC Acumen Complex , Hyaluronic Acid and Ginger Root Extract.
  • Scalp Revitalizer: fast-absorbing leave-in treatment that energizes the scalp, helps thicken the hair and provides volume. Reduces hair breakage by 80% when used together with AC Acumen™ Daily Thickening Shampoo.
  • 24H Hand & Body Hydrator: a fast-absorbing daily lotion that leaves skin refreshed and moisturized. Formulated with Cranberry Extract. Provides 24-hour hydration.

Step 4: STYLE

  • Firm Hold Grooming Cream: a styling cream rich in moisture that provides firm hold and low shine adding texture and definition.
  • Nourishing Cream Pomade: provides light hold and low shine for a natural look.
  • Classic Pomade: water-based pomade with medium hold and low shine that provides texture and allows to re-style.

“For the past 25 years, American Crew has been a trend-setter in the field of male grooming, and with the launch of American Crew® ACUMEN™ we look forward to further expanding and elevating our offerings for today’s demanding man,” noted David Carvalho, Global President of Portfolio Brands at Revlon, Inc. “With a focus on evolving and innovating, American Crew® ACUMEN™ will be the brand’s first ever entry into prestige department stores worldwide while continuing to service the premium salons and barbershops. The introduction of this superior skincare and shave regimen is most certainly the next step in the brand’s journey to providing men with top-quality, efficient and refined products.”

The American Crew® ACUMEN™ collection will begin global roll-out this month exclusively at Selfridges Oxford Street and Selfridges.com in the UK. By early 2019, American Crew® ACUMEN™ will be available at select department stores and premium salons and barber shops worldwide as well as www.americancrew.com. Suggested retail for American Crew® ACUMEN™ ranges from $19 USD-$40 USD. Visit www.americancrew.com for updates and details on availability and purchasing.

#ACAcumen

About American Crew®:

The American Crew family of grooming products delivers everything needed to create and care for men’s styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevate men’s style and enhance their personal image by providing education, marketing and imaging support to help stylists communicate the brand’s vision of men’s grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit www.americancrew.com

Contact information

Revlon
Amanda Ashe
amanda.ashe@revlon.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Abu Dhabi to Host Interfaith Alliance For Safer Communities: Child Dignity in the Digital World Forum on 19 November17.11.2018 16:40Tiedote

Held under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the UAE will host the first edition of the Interfaith Alliance For Safer Communities Forum on November 19-20 in recognition of the country’s leading role in promoting tolerance and interfaith dialogue. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181117005008/en/ His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces (Photo: AETOSWire) The forum will host 450 guests including religious leaders, NGOs and heads of industry to discuss ongoing social challenges and develop comprehensive solutions for protecting youth from cybercrime. The Interfaith Alliance For Safer Communities Forum is an expansion of the Child Dignity in the Digital World Congress which was held in October 2017 in the Vatican, an

Philip Morris International and Dorna Switch Gears in Quest for a World without Tobacco Smoke17.11.2018 14:00Tiedote

Philip Morris International Inc. (PMI) (NYSE:PM) and Dorna Sports S.L., the commercial rights holder for the world FIM MotoGP Championships, have extended their partnership until the end of 2021. The two organizations have collaborated successfully for 26 years. As of 2019, the partnership will focus on advancing the cause of a smoke-free world. More than 1 billion people smoke today and, according to the World Health Organization, will continue to smoke in the near future. PMI has committed to transform its business and encourage all men and women who would otherwise continue smoking to replace cigarettes with better alternatives as soon as possible. With around 350 million MotoGP fans worldwide, MotoGP can play a significant role in positively impacting the lives of people who smoke and those around them. “The best choice for consumers concerned about the health risks of smoking is to quit tobacco and nicotine altogether. Today, however, technology, science and innovation provide a r

Schlumberger Announces Fourth-Quarter and Full-Year 2018 Results Conference Call16.11.2018 21:00Tiedote

Schlumberger Limited (NYSE:SLB) will hold a conference call on January 18, 2019 to discuss the results for the fourth quarter and full year ending December 31, 2018. The conference call is scheduled to begin at 8:30 am US Eastern time and a press release regarding the results will be issued at 7:00 am US Eastern time. To access the conference call, listeners should contact the Conference Call Operator at +1 (800) 288-8967 within North America or +1 (612) 333-4911 outside of North America approximately 10 minutes prior to the start of the call, and ask for the “Schlumberger Earnings Conference Call.” A webcast of the conference call will be broadcast simultaneously at www.slb.com/irwebcast on a listen-only basis. Listeners should log in 15 minutes prior to the start of the call to test their browsers and register for the webcast. Following the end of the conference call, a replay will be available at www.slb.com/irwebcast until February 18, 2019, and can be accessed by dialing +1 (800)

Visa Strengthens Commitment to Growing Digital Payments in India16.11.2018 17:33Tiedote

Visa (NYSE: V) today announced a minority investment in BillDesk, a leading platform for online payments and bill payments in India. Visa’s investment and collaboration will help BillDesk develop new product lines for its payments and loyalty businesses and also expand its footprint into other geographies. The investment will be subject to necessary statutory approvals and is expected to have no direct bearing on Visa’s existing Indian business. “As a leading payments player in India, BillDesk has been a long time business partner to Visa. Having worked with BillDesk’s founders over the years, the Visa leadership has been consistently impressed with their vision, market knowledge and execution capabilities, as well as alignment on values. This investment further reinforces our long-term commitment to India’s digital payments growth story,” said Asia Pacific regional president, Chris Clark. “We are truly excited by this investment from the world's largest global payment network, Visa. W

Guidewire Enhances PartnerConnect Consulting Program with Addition of Product and Regional Specializations16.11.2018 16:55Tiedote

Guidewire Software, Inc. (NYSE: GWRE), provider of the industry platform Property and Casualty (P&C) insurers rely upon, today announced the addition of specializations to its PartnerConnect Consulting program. Specializations have been added to aid insurance companies in selecting the best partner to lead or staff their Guidewire projects. Guidewire unveiled new specializations, including two which have been successfully piloted earlier this year. “Our customers will now have more clarity and information as to which partners have the proven capabilities in their chosen product and region,” said Lisa Walsh, vice president, Alliances, Guidewire Software. “Adding these specializations will also allow us to have more insight into a partner’s performance and competencies.” To earn a specialization, partners need to demonstrate skills, knowledge, and competency in a specific Guidewire product or solution by certifying staff at multiple levels (specialist and professional) through Guidewire’

Janssen receives positive CHMP opinion for ERLEADA™ (apalutamide) for patients with non-metastatic castration-resistant prostate cancer who are at high risk of developing metastatic disease16.11.2018 16:15Tiedote

The Janssen Pharmaceutical Companies of Johnson & Johnson today announced that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) has issued a positive opinion for apalutamide, a next generation oral androgen receptor inhibitor for the treatment of adult patients with non-metastatic castration-resistant prostate cancer (nmCRPC) who are at high risk of developing metastatic disease.2 The CHMP’s positive opinion will now be reviewed by the European Commission (EC), which has the authority to grant approval for the use of apalutamide. The CHMP’s positive opinion is based on data from the pivotal SPARTAN Phase 3 clinical study which assessed the safety and efficacy of apalutamide versus placebo in patients with nmCRPC who have a rapidly rising prostate specific antigen (PSA) level despite receiving continuous androgen deprivation therapy (ADT). The SPARTAN clinical study showed that apalutamide, when added to ADT, significantly reduced the risk

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme