Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes
An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, today revealed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power half a million homes annually.
Global clothing production has more than doubled in the last 15 years but consumers keep clothes for just half the amount of time.1 With more than 20% discarded because they have lost their shape, colour or integrity, the fashion industry is seen to be one of the most wasteful industries in the world.
But with better fabric care, fashion can live for much longer, keeping our favourite garments out of landfills. Research by Ariel and Lenor shows the signs of aging from washing and wearing can be vastly reduced with a simple switch to the ‘Long Live Fashion Formula.’
Long Live Fashion Formula:
- Step 1 – Use a High Quality Liquid Detergent like Ariel Pods: Ariel is specifically formulated to deliver an outstanding clean, even at cooler temperatures and in quick cycles. Liquids, gels and pods are tough on stains but gentle on fabrics, keeping them clean and fresh without damaging them.
- Step 2 – Wash in Cold + Quick cycles: Washing at 40˚C uses more than double the amount of energy as washing in a Cold and Quick cycle, contributing to our individual carbon footprints. It also puts nearly double the amount of stress on your clothes with quick and cool cycles shown to extend the life of garments significantly.
- Step 3 – Add Lenor to the Drawer: Like hair conditioners keep the texture of your hair smooth, fabric conditioners keep the fibres of garments intact so they don’t lose integrity over time. This helps to protect garments from losing shape and colour, as well as stopping them from bobbling.
The research tested the stresses on garments when washing under different conditions and showed remarkable differences in garment quality for those using the long live fashion principles. Clothes require maintenance to preserve their beauty. Like hair care and skin care, keeping fabrics in good condition relies on a routine to minimise the impact of environmental factors like wear and tear.
In an Ariel/Lenor trial, 18 typical household laundry basket garments were tested, including a bodycon dress, polo shirt, printed t-shirt and denim jeans. The ‘Long Live Fashion Formula’ on average four times the lifetime of garments over 50 washes.
Quadrupling the life of just one 3kg household basket of clothing would save 230kg CO2 – the carbon equivalent of driving nearly 600 miles (870km). The life extension of just that one basket would save 7,000 litres of water needed to create new clothes – much of which would be in water scarce regions.
According to WRAP, if we extended the life of just one in five items in European wardrobes by only 10%, we could save 3 million tonnes in CO2 per year that would be generated from creating new clothes. This is equal to enough carbon to power half a million homes for a year. It could also save 150 million litres of water a year, enough to fill Big Ben 32 times over and would divert 6.4 million tonnes of clothing from landfill.
The clothes longevity initiative by Lenor is one of the first under P&G’s newly announced Ambition 2030, the company’s new sustainability goals aimed at enabling and inspiring responsible consumption among consumers - a role perfectly suited to the ‘Long Live Fashion Formula.’
Speaking about the announcement at the Copenhagen Fashion Summit, the Global VP for Fabric Enhancers at Procter & Gamble, Bert Wouters, said: “Sourcing, production and recycling are the focus of a great deal of attention in fashion, but the impact of extending the life of clothes during the so called ‘use phase’ has been largely ignored so far. We are delighted that the ‘Long Live Fashion Formula’ can help reduce the environmental burden of fashion.”
Procter & Gamble’s Research Fellow, Dr Neil Lant added: “We care for our hair and skin to keep it in good condition, so caring for your ‘second skin’ of clothes shouldn’t be any different. Clothes are subjected to stresses that age them when we wear and wash them. By using a high-quality liquid detergent that is tough on stains but gentle on fabrics and designed to work in cooler/quicker washes, and adding a fabric conditioner like Lenor, you can keep your favourite sweater looking new for much longer and reduce the environmental impact of your wardrobe.”
IMAGES AND INTERVIEW REQUESTS: To arrange interviews from the Copenhagen Fashion Summit, please contact Victoria Brophy. For photography and any other media requests, please contact the press office or go to https://rlsd.co/p/o3dwEg
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Pierre Fabre & Array BioPharma Announce a 62% Observed OS at One Year from the Phase 3 BEACON CRC Safety Lead-In of the Combination of Encorafenib, Binimetinib and Cetuximab in BRAF-Mutant CRC at the ESMO GI Congress23.6.2018 14:00 | Tiedote
Not intended for UK- and US-based media Pierre Fabre and its partner Array BioPharma Inc. today announced updated safety and efficacy results, including OS, from the safety lead-in of the Phase 3 BEACON CRC trial evaluating the triplet combination of encorafenib, a BRAF inhibitor, binimetinib, a MEK inhibitor and cetuximab, an anti-EGFR antibody, in patients with BRAF V600E -mutant metastatic colorectal cancer (CRC). The results showed that, at the time of analysis, the OS data were fully mature through 12.6 months and that the median OS had not yet been reached. The one-year overall survival rate for this cohort was 62%. These data were presented in an oral presentation on Saturday, June 23, at the ESMO 20th World Congress on Gastrointestinal Cancer in Barcelona, Spain. The median progression-free survival (mPFS) for patients treated with the triplet was 8 months [95% CI 5.6-9.3] and is similar between patients receiving one prior line of therapy and patients receiving two prior lines
Compelling Data for LONSURF® (trifluridine/tipiracil) in Metastatic Colorectal Cancer Presented at ESMO’s World Congress on Gastrointestinal Cancer by Servier and Taiho23.6.2018 11:10 | Tiedote
Servier and Taiho Pharmaceutical Co., Ltd. today announced that the TASCO-1 trial demonstrated promising results for LONSURF® (trifluridine/tipiracil) in combination with bevacizumab in patients with previously untreated metastatic colorectal cancer (mCRC) who are not suitable for intensive treatment, with a median progression-free survival (PFS) of 9.2 months (ranging from 7.6 to 11.5 months). A second non-comparative arm in the trial, evaluated the outcome of patients treated with the current standard of care of capecitabine in combination with bevacizumab. The median PFS of this arm was 7.8 months (ranging from 5.5 to 10.1 months). “Colorectal cancer is the third most common cancer in the world. While there has been some progress in treatment, there are still few options for patients with metastatic disease who are not suitable for intensive treatment,” said Professor Eric Van Cutsem, Head of Digestive Oncology at the University of Leuven, Belgium. “These compelling results suggest
Softomotive and Accelerate RPA Partner to Help Enterprises Achieve Faster Time to Value from RPA22.6.2018 18:13 | Tiedote
Softomotive, a world–class Robotic Process Automation (RPA) technology provider offering best time to value and affordability for all sizes and types of enterprises, is pleased to announce a strategic partnership with AccelerateRPA, a high calibre professional services provider of trained and certified RPA Consultants within Robotic Process Automation. This partnership means that customers and end users of Softomotive’s software, will have additional knowledgeable and professional guidance available to help achieve significant value quickly from their investment in RPA. Companies who are looking to implement Softomotive’s RPA product suite (WinAutomation and ProcessRobot software) will now have direct access to AccelerateRPA’s highly skilled consultants and Developers. Further, AccelerateRPA has also become a licensed reseller of Softomotive’s products, offering customers a single point of contact for delivering both RPA software and services. Ashley Hudson, Director of AccelerateRPA,
Ascend Performance Materials Announces Price Increase for Intermediate Materials22.6.2018 17:00 | Tiedote
Ascend Performance Materials announced today a price increase for its intermediate materials. The price increase will take effect globally on July 1, 2018, and includes the following terms: Material Price Increase Terms Hexamethylene diamine (HMD) $0.17/lb. • As contracts allow. • Non-contract business – price determined on an order-by-order basis. Acrylonitrile (AN) $0.20/lb. • As contracts allow. • Non-contract business – price determined on an order-by-order basis. Customers should contact their local sales representative for additional information. About Ascend Performance Materials Ascend Performance Materials is a global premium provider of high-quality plastics, fibers and chemicals and is the world’s largest integrated producer of PA66 resin. Headquartered in Houston, Texas, Ascend has eight global locations, including five fully-integrated manufacturing facilities located in the southeastern United States, all dedicated to the innovation and safe production of nylon 6,6. With
Different Countries, Different Customs: Get Ready for the Motorbike Holidays with Moto-tyres.co.uk22.6.2018 16:41 | Tiedote
Pack your bags, close the boot and get away on holiday? When you start your holidays on a motorcycle, you usually have to consider a few things more when getting ready for your trip. The right preparation is therefore a must. So that nothing stands in the way of a smooth journey, Moto-tyres.co.uk has put together some tips for your next trip. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180622005345/en/ Different countries, different customs: get ready for the motorbike holidays with Moto-tyres.co.uk (Photo: Business Wire) Whether a weekend trip or extended adventure, it all depends on the right equipment. Functional clothing, protectors and rain protection are a must on long trips. Wearing a suitable motorcycle helmet is a legal requirement almost everywhere. However, there are also very different rules and regulations for motorbike equipment and accessories depending on the destination, and you should familiarise yoursel
Boehringer Ingelheim bolsters biologics research and development with 230 million euro investment in new development center22.6.2018 15:00 | Tiedote
Today Boehringer Ingelheim announced a 230 million euro investment into a new Biologicals Development Center (BDC) at the company’s Research and Development site in Biberach, Germany during the foundation stone laying for the new center. “The BDC is another key building block supporting the company’s long-term strategy for increasing the pipeline’s share of biologicals. This is particularly driven by two of our core areas, immune oncology and immunology,” says Dr. Fridtjof Traulsen, Corporate Senior Vice President Development at Boehringer Ingelheim. “The share of new biological entities in Boehringer Ingelheim’s research pipeline has been consistently increasing over the past few years and has now reached forty percent.” The BDC will help to maximize synergies by integrating biologicals analytical and process development as well as manufacturing for clinical studies into one seamless unit, while at the same time increasing development capacity. Following a staggered launch beginning i
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme