Avidly Oyj

AVIDLY AND SUPERSON DRIVE POSITIVE CHANGE WITH CO2-FREE ADS - A NEW SUSTAINABILITY PLATFORM FOR ADVERTISERS AND AGENCIES

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CO2-Free Ads is a sustainability platform created by Avidly – inviting all marketers, advertisers and agencies to consider, calculate and mitigate CO2 emissions of their marketing activities. CO2-Free Ads includes The Mitigator page: a tool for estimating and mitigating CO2 emissions of marketing activities. Estimating and optimising CO2 emissions in campaign planning makes CO2 compensation possible both for budgeting and in practice.

From left: CEO Jesse Maula (Avidly), Managing Director Teppo Heikkinen (Superson), Creative Director Jufo Peltomaa (Avidly),  Head of Client Services Kirsi Kettunen, Superson
From left: CEO Jesse Maula (Avidly), Managing Director Teppo Heikkinen (Superson), Creative Director Jufo Peltomaa (Avidly), Head of Client Services Kirsi Kettunen, Superson

Climate change is an enormously complex topic. In fact, to really mitigate its plethora of challenges takes far more than what one marketing agency can muster. That’s why Avidly and Superson are approaching the matter from an angle that we are familiar with: marketing and advertising. No matter how sustainable the products and services of any company are, they also must find their audiences and target groups. This requires marketing. To date, there have been no ready-made solutions to enhance sustainability thinking of marketing activities themselves.

CO2-Free Ads is a concept to help estimate marketing CO2 emissions – and it assists in practice in how to successfully mitigate them. Created by Avidly, the tool has been designed in collaboration with CO2esto – a Finnish organisation that specialises in cost-efficient solutions to combat climate and energy challenges. By entering an approximate figure of your marketing actions – whether they consist of planning, production, travelling, or media expenses – the tool estimates your carbon footprint and guides you in how to mitigate the CO2 emissions of your marketing.

Cutting carbon from marketing can be surprisingly cost-efficient. However, positive change cannot be achieved alone: others need to join the cause. Avidly and Superson are now actively looking for more partners to take part in the movement of carbon-free advertising, on a global scale.

Marketing and advertising agencies have been creating award-winning awareness and sustainability campaigns for ages – for their customer organisations. However, the branch itself has not taken big efforts to drive positive change through campaign planning routines and implementation.

“The entire advertising industry stands in a vital position to do genuine climate action. Acknowledging that the most sustainable act would surely be a total run-down of all consuming and advertising, it is not a realistic scenario nor a desirable one. Instead of that, we can make our industry aware of its actions, take accountability, and strive for a more sustainable option”, states Avidly’s CEO Jesse Maula. “As a marketing agency, we exist in an industry that actively works for clients who seek positive change for our environment. That doesn’t exclude us from the equation.”

CO2-Free Ads is an open platform for any company and agency to use. The more it is used, the bigger the impact.

http://www.co2freeads.com

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Contacts

Jesse Maula, CEO, Avidly
+358 40 548 0248
jesse.maula@avidlyagency.com


CO2-Free Ads is co-founded with

Superson
Teppo Heikkinen, Managing Director, Superson
teppo.heikkinen@superson.fi

CO2esto

www.co2esto.com



Images

From left: CEO Jesse Maula (Avidly), Managing Director Teppo Heikkinen (Superson), Creative Director Jufo Peltomaa (Avidly),  Head of Client Services Kirsi Kettunen, Superson
From left: CEO Jesse Maula (Avidly), Managing Director Teppo Heikkinen (Superson), Creative Director Jufo Peltomaa (Avidly), Head of Client Services Kirsi Kettunen, Superson
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About Avidly Oyj

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Konepajankuja 1
00510 HELSINKI

010 231 9000https://www.avidlyagency.com

About Avidly

Avidly is a leading martech service provider listed on the Nasdaq First North Growth marketplace in Helsinki. We offer holistic digital marketing and sales services, and customer experience, data and technology are closely entwined into our impact-driven growth strategy. We are a team of more than 235 navigators and explorers, makers and shakers in 16 locations in Finland, Sweden, Norway, Denmark and Germany.
www.avidlyagency.com

About Superson

Superson is a creative agency with a full-service specialist model. We bring together innovative companies and teams of future-focused independent talent, helping global brands to succeed in their marketing communications. Superson is headquartered in Finland, with Asian HQ in Singapore servicing clients such as Google, Unilever CLEAR Hair Care and Wärtsilä Acceleration Centre, focusing on smart marine technology. Superson was founded in 2012 by former marketers in search of a more efficient way of doing business to serve the CMOs of the future.
www.superson.co

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AVIDLY AND SUPERSON DRIVE POSITIVE CHANGE WITH CO2-FREE ADS - A NEW SUSTAINABILITY PLATFORM FOR ADVERTISERS AND AGENCIES19.1.2022 14:40:00 EET | Tiedote

CO2-Free Ads is a sustainability platform created by Avidly – inviting all marketers, advertisers and agencies to consider, calculate and mitigate CO2 emissions of their marketing activities. CO2-Free Ads includes The Mitigator page: a tool for estimating and mitigating CO2 emissions of marketing activities. Estimating and optimising CO2 emissions in campaign planning makes CO2 compensation possible both for budgeting and in practice.

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