Beko Attends EuroCucina 2018 With Celebrity Chef Lisa Faulkner Whilst Cooking up a Fantastic Feast with Renowned Italian Chef Alessandro Borghese
Today, Beko, Europe’s No.1 free standing home appliances brand, continued to amplify its ‘Eat Like A Pro’ initiative at EuroCucina by cooking up a storm with its sponsorship partner FC Barcelona, British actress and celebrity chef Lisa Faulkner and top Italian chef Alessandro Borghese.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180418005799/en/
Italian Junior Masterchef judge Alessandro unveiled a range of exclusive, delicious and healthy recipes of his creation that has been approved by Dra.Antonia Lizárraga, FC Barcelona’s top nutritionist.
These exclusive recipes have been created as part of Beko’s global CSR initiative ‘Eat Like Pro’, a campaign aimed at raising awareness of the global epidemic of childhood obesity by educating the world on the importance of good nutrition as well as encouraging consumers to emulate their FC Barcelona heroes and ‘Eat Like A Pro’.
The campaign aims to grant families access to the eating habits of the team’s finest players which can also be found through the ‘Eat Like A Pro’ website. Here, parents, children and families can access a range of fun activities, healthy eating hints, tips and recipes enabling Beko to inspire, raise awareness and educate families on the importance of a healthy, balanced lifestyle.
As a mother herself, Lisa Faulkner relates closely to the campaign and said, “Healthy eating and nutrition has always been an important part of my lifestyle which I have passed down to my daughter. It’s amazing to be part of this global campaign which will inspire families around the world, teaching others that healthy eating is easy and makes such a difference to our children’s wellbeing.”
Beko also showcased its diverse products at EuroCucina and guests were treated to a demonstration of the brand’s wide range of innovative appliances. Beko lives and breathes its dedication to helping consumers lead healthy lives, and is committed to meeting their needs, with a passion for making the everyday easier. A number of Beko’s innovations help make those healthy choices even easier, for instance, EverFresh+ technology within its top refrigerators provides variable controlled temperature compartments, allowing consumers to keep fruit and vegetables fresh for up to three times longer.
Today Alessandro shared his expertise and tips on healthy living, showing his support for the campaign with an aim to get parents rethinking their food and meal choices. He comments: “I am thrilled to be working with Beko on this extremely important global initiative and am really excited to debut my latest recipes to help communicate the importance of healthy eating as part of Beko’s ‘Eat Like A Pro’ campaign. As both a chef and a father I am a passionate advocate of healthy eating, and therefore this campaign and everything it stands for is very close to my heart. I’m a firm believer that nutritious food needn’t fall short on taste… or excitement!”
Chief Marketing Officer, Zeynep Yalım Uzun also attended the event in Milan and spoke about healthy living. She explained how Beko’s latest innovations inspire healtly eating and explained, “If current trends continue the number of overweight or obese infants and young children globally will increase to 70 million by 2025. Childhood obesity is a global issue and at Beko, we are striving to tackle this crisis through using innovative technologies that make healthy eating easier whilst raising awareness at the same time. From refrigerators that keep fruit and vegetables fresh for up to 30 days and a range of small appliances that can make healthy smoothies in no time at all, Beko has a wide range of appliances featuring smart and helpful technologies to help families eat healthier at home. Beko believes in bringing people meaningful solutions as a partner who understands and helps them in their everyday lives.”
Dra.Antonia Lizárraga was on hand to discuss the importance of nutrition and a balanced diet. She said, “to keep the players in top form, they must sustatin a general healthy eating pattern which helps to support the needs of a fit, energetic and lean player. Children must also have balanced diets and must be energised on a daily basis through proper nutrition to keep fit and strong. Beko is helping to enable kids and parents on a global scale through its innovative approach and campaign, sustaining a better living for each generation.”
Beko’s aim is simple; to help reduce childhood obesity through prevention and education. The global Eat Like A Pro campaign is set to inspire families and children around the world to lead healthier lifestyles and show that good nutrient is key to tackling this worldwide problem.
Notes to Editors
Beko is number 1 brand in the European free-standing white goods market and the second largest home appliances brand in Europe (Dec, 2017. It has been the fastest growing brand in the overall European market in since 2000. Beko is the international home appliance brand of Arçelik and a Premium Partner of FC Barcelona.
Official partner of the everyday
Beko, available in more than 140 countries worldwide, launched a new long-term communications platform in March 2016 that positions the brand as the ‘Official partner of the everyday’.
The Official partner of the everyday establishes Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern families.
Beko understands real peoples’ lives and needs, and the everyday frustrations they are having. Beko provides meaningful solutions through a wide range of fast and clever products that are flexible to the real needs of people at every stage of life, demonstrating how people can rely on Beko as their everyday partner.
The Beko Global team
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Ipsen Receives Positive CHMP Opinion for Cabometyx® (Cabozantinib) for the Second-line Treatment of Patients with Hepatocellular Carcinoma (HCC)21.9.2018 08:30 | Tiedote
Regulatory News: Ipsen (Euronext:IPN; ADR:IPSEY) announced today that the Committee for Medicinal Products for Human Use (CHMP), the scientific committee of the European Medicines Agency (EMA), provided a positive opinion for Cabometyx® (cabozantinib) as a monotherapy for the treatment of hepatocellular carcinoma (HCC) in adults who have been previously treated with sorafenib. The CHMP positive opinion will now be reviewed by the European Commission (EC), which has the authority to approve medicines for the European Union (EU). Alexandre Lebeaut, MD, Executive Vice President, R&D and Chief Scientific Officer, Ipsen, said: “The global burden of liver cancer is increasing and despite the recent introduction of new agents, it remains the second leading cause of cancer mortality worldwide. Following today’s positive CHMP opinion and if approved by the European Commission, Cabometyx ® as monotherapy will give patients with HCC a much-needed new oral therapeutic option.” Dr Lorenza Rimassa,
Quanergy Selected as Exclusive LiDAR Partner for VRCO21.9.2018 08:00 | Tiedote
Quanergy Systems, Inc., a global leader in the design and development of solid state LiDAR sensors and smart sensing solutions, and VRCO, designer and manufacturer of the luxury high-end e-VTOL (electric Vertical Take-Off and Landing) craft, the NeoXcraft XP2, today announced that VRCO will exclusively use Quanergy’s S3 solid state LiDAR sensors in the testing and market release versions of the aircraft. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920006036/en/ VRCO NeoXcraft XP2 with Quanergy S3 LiDAR Sensor (Graphic: Business Wire) The NeoXcraft XP2, which VRCO and the University of Derby unveiled in late 2017 and intend to launch in 2020, is a two-passenger e-VTOL high-speed land, air, and water capable craft. The craft can scan and memorize take-off locations and store the data for use on the next approach to the same location. Quanergy’s innovative S3 solid state LiDAR sensor will be used for downward and forward
Overseas Roadshow for the IAPH Guangzhou 2019 World Ports Conference Was Held in London21.9.2018 06:08 | Tiedote
Overseas roadshow for the IAPH Guangzhou 2019 World Ports Conference was successfully held in Armourer's Hall, London, UK on September 20th. Ms. Yuan Yue, Deputy Director General of Guangzhou Port Authority, met with over 100 senior representatives from British ports, ship-owners, commodity traders, shipping & service companies, shipping public policy research institutes, and other representatives from the port and shipping industry. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920006031/en/ Speech made by Lord Jeffrey Evans, Chairman of Maritime London (Photo: Business Wire) In her keynote speech, Ms. Yuan Yue said, “Guangzhou is the gateway city of South China and is known as the “Millennium Business Capital” and a popular destination for business and investment. At present, Guangzhou has attracted investors from over 130 countries. Nearly 300 of the world's top 500 companies have businesses and investment in Guangzho
AbuDhabi Dubai STOB Series 22 Investment Enters into Favorable Tender Offer Agreement with MINDOL HOLDINGS21.9.2018 04:00 | Tiedote
AbuDhabi Dubai STOB Series 22 Investment Limited Partnership, hereafter AbuDhabi22, and MINDOL HOLDINGS LIMITED, hereafter MINDOL, listed on the Hong Kong-based Coinsuper exchange (https://www.coinsuper.com) have reached an agreement where AbuDhabi22 will acquire the minimum 33.3 percent holding for the MINDOL cryptocurrency (MIN, https://mindol.net) to be issued by MINDOL, via a tender offer (TOB). Implementation of the TOB will serve to strengthen the strategic partnership with MINDOL. Both companies expect that the AbuDhabi22 bid will greatly exceed any bids made via ordinary exchange channels. With a bid offering at a stable price, the TOB method was chosen for its strategic worth. The MINDOL business vision for 2019 sets a target for its cryptocurrency, from among the more than 2,000 types of cryptocurrencies currently available, to have a top-30 market capitalization. As a business that focuses on "the fusion of subculture and blockchain," they will develop an online game that ta
Afton Chemical’s S$380 Million Phase II Expansion of Its Jurong Island Plant is Now Complete20.9.2018 23:30 | Tiedote
Afton Chemical Corporation, a global leader in the lubricant and fuel additive market, today announced the completion of the Phase II expansion of its Chemical Additive Manufacturing Facility in Jurong Island, Singapore. This milestone was marked by a special visit from Singapore’s Minister for Trade & Industry Mr. Chan Chun Sing, who also made a speech and toured the facility. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920005903/en/ Afton Chemical Corporation – Singapore Chemical Additive Manufacturing Facility Phase II Expansion (Photo: Business Wire) As a wholly owned subsidiary of NewMarket Corporation (NYSE: NEU), Afton has been a leading player in the lubricant and fuel additive marketplace for over 90 years. The company was founded on a Passion for Solutions® and has maintained a focus on customizing commercial and industrial solutions that meet customer needs. Afton begun its Singapore manufacturing operations
IFF Announces Pricing of €1,100,000,000 Senior Notes Offering20.9.2018 23:15 | Tiedote
Regulatory News: International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF), a leading innovator of sensorial experiences that move the world, today announced that it has priced its public offering of €300,000,000 aggregate principal amount of its 0.500% senior notes due 2021 and €800,000,000 aggregate principal amount of its 1.800% senior notes due 2026. IFF intends to use the net proceeds from the offering to pay a portion of the consideration for the previously announced merger with Frutarom Industries Ltd. and to pay related fees and expenses. IFF anticipates that the offering will close on September 25, 2018, subject to customary closing conditions. The offering is not contingent upon the consummation of the merger. If the closing of the merger has not occurred on or prior to February 7, 2019, or, if prior to such date, the merger agreement with Frutarom is terminated, IFF will be required to redeem all of the notes on the special mandatory redemption date at a redem
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme