Business Wire

Beko Attends EuroCucina 2018 With Celebrity Chef Lisa Faulkner Whilst Cooking up a Fantastic Feast with Renowned Italian Chef Alessandro Borghese

Jaa

Today, Beko, Europe’s No.1 free standing home appliances brand, continued to amplify its ‘Eat Like A Pro’ initiative at EuroCucina by cooking up a storm with its sponsorship partner FC Barcelona, British actress and celebrity chef Lisa Faulkner and top Italian chef Alessandro Borghese.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180418005799/en/

(Photo: Beko)

(Photo: Beko)

Italian Junior Masterchef judge Alessandro unveiled a range of exclusive, delicious and healthy recipes of his creation that has been approved by Dra.Antonia Lizárraga, FC Barcelona’s top nutritionist.

These exclusive recipes have been created as part of Beko’s global CSR initiative ‘Eat Like Pro’, a campaign aimed at raising awareness of the global epidemic of childhood obesity by educating the world on the importance of good nutrition as well as encouraging consumers to emulate their FC Barcelona heroes and ‘Eat Like A Pro’.

The campaign aims to grant families access to the eating habits of the team’s finest players which can also be found through the ‘Eat Like A Pro’ website. Here, parents, children and families can access a range of fun activities, healthy eating hints, tips and recipes enabling Beko to inspire, raise awareness and educate families on the importance of a healthy, balanced lifestyle.

As a mother herself, Lisa Faulkner relates closely to the campaign and said, “Healthy eating and nutrition has always been an important part of my lifestyle which I have passed down to my daughter. It’s amazing to be part of this global campaign which will inspire families around the world, teaching others that healthy eating is easy and makes such a difference to our children’s wellbeing.”

Beko also showcased its diverse products at EuroCucina and guests were treated to a demonstration of the brand’s wide range of innovative appliances. Beko lives and breathes its dedication to helping consumers lead healthy lives, and is committed to meeting their needs, with a passion for making the everyday easier. A number of Beko’s innovations help make those healthy choices even easier, for instance, EverFresh+ technology within its top refrigerators provides variable controlled temperature compartments, allowing consumers to keep fruit and vegetables fresh for up to three times longer.

Today Alessandro shared his expertise and tips on healthy living, showing his support for the campaign with an aim to get parents rethinking their food and meal choices. He comments: “I am thrilled to be working with Beko on this extremely important global initiative and am really excited to debut my latest recipes to help communicate the importance of healthy eating as part of Beko’s ‘Eat Like A Pro’ campaign. As both a chef and a father I am a passionate advocate of healthy eating, and therefore this campaign and everything it stands for is very close to my heart. I’m a firm believer that nutritious food needn’t fall short on taste… or excitement!”

Chief Marketing Officer, Zeynep Yalım Uzun also attended the event in Milan and spoke about healthy living. She explained how Beko’s latest innovations inspire healtly eating and explained, “If current trends continue the number of overweight or obese infants and young children globally will increase to 70 million by 2025. Childhood obesity is a global issue and at Beko, we are striving to tackle this crisis through using innovative technologies that make healthy eating easier whilst raising awareness at the same time. From refrigerators that keep fruit and vegetables fresh for up to 30 days and a range of small appliances that can make healthy smoothies in no time at all, Beko has a wide range of appliances featuring smart and helpful technologies to help families eat healthier at home. Beko believes in bringing people meaningful solutions as a partner who understands and helps them in their everyday lives.”

Dra.Antonia Lizárraga was on hand to discuss the importance of nutrition and a balanced diet. She said, “to keep the players in top form, they must sustatin a general healthy eating pattern which helps to support the needs of a fit, energetic and lean player. Children must also have balanced diets and must be energised on a daily basis through proper nutrition to keep fit and strong. Beko is helping to enable kids and parents on a global scale through its innovative approach and campaign, sustaining a better living for each generation.”

Beko’s aim is simple; to help reduce childhood obesity through prevention and education. The global Eat Like A Pro campaign is set to inspire families and children around the world to lead healthier lifestyles and show that good nutrient is key to tackling this worldwide problem.

-ends-

Notes to Editors

About Beko:
Beko is number 1 brand in the European free-standing white goods market and the second largest home appliances brand in Europe (Dec, 2017. It has been the fastest growing brand in the overall European market in since 2000. Beko is the international home appliance brand of Arçelik and a Premium Partner of FC Barcelona.

Official partner of the everyday
Beko, available in more than 140 countries worldwide, launched a new long-term communications platform in March 2016 that positions the brand as the ‘Official partner of the everyday’.
The Official partner of the everyday establishes Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern families.
Beko understands real peoples’ lives and needs, and the everyday frustrations they are having. Beko provides meaningful solutions through a wide range of fast and clever products that are flexible to the real needs of people at every stage of life, demonstrating how people can rely on Beko as their everyday partner.

Contact information

The Beko Global team
Francesca Mendola
bekomsl@mslgroup.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Zephyr Endobronchial Valves Improve Breathing, Quality of Life and Activity for Severe Emphysema Patients in US Pivotal Trial22.5.2018 20:19Tiedote

Pulmonx® Corp. today announced positive one-year results from the U.S. LIBERATE pivotal trial of the Zephyr® Endobronchial Valve, a minimally-invasive treatment for severe emphysema, an advanced form of chronic obstructive pulmonary disease (COPD). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180522006139/en/ Zephyr Endobronchial Valves (Photo: Business Wire) “The LIBERATE Study definitively proves that Zephyr Valves offer clinically meaningful improvements in three important areas for patients – the ability to breathe better, be more active, and enjoy an improved quality of life,” said the study’s lead investigator, Gerard Criner, MD, FACP, FACCP, Chair and Professor of Thoracic Medicine and Surgery, Lewis Katz School of Medicine at Temple University. He continued, “All primary and secondary endpoints were met, with Zephyr Valve treatment showing significant improvement for patients across multiple measures of breathing a

Seoul Semiconductor Announces the Availability of a Series of AC LED Modules22.5.2018 19:03Tiedote

Seoul Semiconductor, a leading global innovator of LED products and technology, announces a comprehensive series of AC LED modules that use the company’s patented Acrich AC LED technology. The modules are offered in designs from 200 to 10,000 lumens in round, rectangular and linear formats. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180522006054/en/ Seoul Semiconductor Announces the Availability of a Series of AC LED Modules (Photo: Business Wire) These AC modules integrate Seoul Semiconductor’s patented Acrich AC driver technology with the company’s advanced LEDs, enabling the design of compact light fixtures with superior lighting performance, making these modules ideal for a wide range of lighting applications. “Lighting designers who are looking to significantly reduce the size, weight, and volume of their luminaire designs can select one of our standard round, rectangular, or linear AC module designs to develop a co

Medicortex Finland Announces Agreement with Pro-Lab22.5.2018 16:58Tiedote

Medicortex Finland Oy announces that it has entered into an agreement with a Canadian company Pro-Lab Diagnostics Inc. Pro-Lab will be responsible for the regulatory process and registration of the ProbTBI™ brain injury detection kit in Canada and UK. Following a brain injury, the diagnostic test will detect in urine and saliva a unique brain injury biomarker which has been discovered and characterized by Medicortex. The agreement gives Pro-Lab exclusive rights for sales in the UK and Canada from which Medicortex will receive royalties. The agreement between the parties is confidential and no other details about the content of the agreement are disclosed. Pro-Lab will be responsible for the clinical validation of the kit prior to the commercial launch in the territories. In addition to the licensing agreement, the parties intend to initiate a development collaboration, the details of which are being discussed currently. “We are very proud that Pro-Lab Diagnostics has chosen to cooperat

ResMed Studies Show Remote Monitoring and Automated Resupply Improve Adherence to PAP Therapy22.5.2018 15:55Tiedote

Remote patient monitoring and resupply programs have been shown to improve patient adherence to positive airway pressure (PAP) therapy, according to two separate studies presented by ResMed (NYSE: RMD, ASX: RMD) this week at the ATS 2018 International Conference. Remote monitoring boosts compliance In the first study, medXcloud, a ResMed-assembled group of healthcare key opinion leaders, examined de-identified data of more than 2.6 million U.S. PAP users from ResMed’s world-leading remote monitoring network, AirView. Using this big data approach, researchers observed excellent adherence among patients initiating PAP therapy: 75 percent achieved the CMS compliance threshold.* This rate compares very favorably with that of non-cloud-connected PAP therapy and other chronic medical therapies – both around 50 percent. Plus, the large sample suggests that the findings are generalizable and likely to reflect real-world clinical care. Resupply program boosts long-term compliance In a separate

Asuragen to Launch the AmplideX® PCR/CE DMPK Kit and Present Growing Genetic Testing Portfolio at 2018 European Society of Human Genetics (ESHG) Conference22.5.2018 15:00Tiedote

Asuragen, Inc., a molecular diagnostics company delivering high-quality, easy to use products for complex testing in genetics and oncology, today announced the launch of the AmplideX® PCR/CE DMPK Kit* to simplify analysis of repeat expansions within the DMPK gene, which is implicated in myotonic dystrophy type I (DM1), also known as Steinert’s disease. DM1 is an inherited form of muscular dystrophy that affects the muscles as well as multiple other organ systems, and its severity is largely determined by the size of the CTG trinucleotide repeat expansion within the DMPK gene. These expansions commonly extend beyond a thousand CTG repeats and therefore have required the use of cumbersome Southern blot technology to estimate their size. “The AmplideX DMPK Kit represented a significant improvement over our existing process for analyzing large DMPK expansions,” said Doctor Sophie Rondeau, PharmD, PhD, and Professor Jean-Paul Bonnefont, MD, PhD, of the Necker-Enfants Malades Hospital in Par

Phil Brakewell Set to Lead WilsonHCG's Executive Search Efforts Across EMEA; Forbes Ranks WilsonHCG Among Best Executive Recruiting Firms22.5.2018 15:00Tiedote

WilsonHCG, global leader and premium provider of innovative talent solutions, further expands its Executive Search division with the appointment of Director Phil Brakewell. Phil, who brings more than 14 years of talent acquisition leadership experience and most recently served as Head of Executive Search for ResourceBank, will be responsible for leading WilsonHCG’s efforts in the EMEA region. Prior to joining ResourceBank, Phil held consultant and resourcing leadership positions at Hitchenor Wakeford and The Caudwell Group – where he was responsible for developing the business internationally and drove innovative search solutions on behalf of a diverse range of clients. “WilsonHCG’s reputation speaks for itself,” said Phil. “WilsonHCG tailors its key service offerings – including Executive Search – to suit individual client needs, and I am thrilled to be part of such a dedicated, innovative team. The new Director position, covering EMEA, demonstrates our commitment to both Executive Se

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme