Beko Becomes the Naming Partner of Fenerbahçe Men's Basketball Team
To forge its support to sports and healthy living, Beko is now the naming partner of Fenerbahçe Men's Basketball Team. Beko has been supporting basketball teams in Turkish Basketball League and also sponsored the European Basketball Championship for many years and now it takes on the naming partnership of Fenerbahçe Men's Basketball Team for 2.5 years. This new naming partnership agreement focuses on “Eat Like A Pro” – an initiative launched by Beko to fight childhood obesity. Through this collaboration, Beko plans to expand the scope of the campaign to promote healthy eating habits among children by advertising their hero basketball players as role models.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181219005026/en/
Beko Becomes Naming Partner of Fenerbahce Men’s Basketball Team (Photo: Business Wire)
Beko, a leading white goods brand providing products and services in more than 130 countries, returns to investing in basketball with Fenerbahçe Men's Basketball Team. Beko had given its name to Turkish Basketball League for eight years and sponsored European Basketball Championship, before signing this 2.5-year naming partnership agreement with Fenerbahçe Men's Basketball Team.
At the signing ceremony of the partnership agreement at Ülker Sports and Event Hall, Fenerbahçe Sports Club President Ali Y. Koç, Fenerbahçe Sports Club Vice President Semih Özsoy, Fenerbahçe Beko Men’s Basketball Team Coach Zeljko Obradovic, Koç Holding Durable Goods Group President Fatih Kemal Ebiçlioğlu and Arçelik CEO Hakan Bulgurlu joined.
Under the new agreement, the team is now called Fenerbahçe Beko Men's Basketball Team. Fenerbahçe's star basketball players will wear uniforms with the Beko logo on the chest as part of the naming partnership. The deal includes Turkish Basketball Super League, Euroleague, and all overseas games.
Thanks to this new collaboration, Beko aims to communicate its Eat Like A Pro initiative against childhood obesity to a greater audience by combining sports naming partnership with social responsibility.
Speaking at the press conference to announce the collaboration at the Ülker Sports and Event Hall, Fenerbahçe Sports Club Vice President Semih Özsoy said “Fenerbahçe Sports Club that has nine branches such as football, basketball, volleyball, is the dynamism and great locomotive of the sports in our country. The pride of our country, Fenerbahçe Men's Basketball Team is one of the world's leading brands in sports and basketball, with remarkable achievements in both Europe and our country. Beko is a leading global brand, and the pride of Turkey. Fenerbahçe Men's Basketball Team successfully represented Turkey overseas and thrilled Turkish basketball fans advancing to the final three times. It is the first and only Turkish team to make it to the Final Four in four consecutive years. The team has won 12 Turkey championships, five Turkish Cups, seven Presidential Cups, and one Euroleague championship. We are delighted to have two high-achieving brands collaborating and we believe that both Fenerbahçe Men's Basketball Team and Beko will make new success stories.”
Underlining that Beko has been a keen supporter of sports for 30 years in order to help raising healthy generations, Arçelik's CEO Hakan Bulgurlu stated “At Beko, we started to support basketball in 2006. We hosted Turkish Basketball League for 8 years, and sponsored many international basketball championships. Naming partnership of the Fenerbahçe Men's Basketball Team is important for both adding value to our global branding journey and also creating a substantial social benefit by influencing the masses.”
Bulgurlu underlined that the new naming partnership agreement focuses on Beko's “Eat Like A Pro” initiative dedicated to fight against childhood obesity and added: “Fenerbahçe Men's Basketball Team competes in Euroleague, the most globally famous European basketball event. It is a very important brand which gains remarkable achievements over and over and makes a great start to the season in both Euroleague and the league. He is also the leader with the number of fans, social media power and interaction figures. Fenerbahce's achievements in the field and the power reflected in the figures were the most important factors that enabled us to sign this naming partnership. Euroleague tournaments are broadcasted in five continents and they are increasingly becoming more popular. Nearly two billion people have watched each game. We trust that the collaboration will boost Beko's brand awareness in target markets while helping us reach a greater audience with Eat Like A Pro initiative aiming to reduce childhood obesity. As the brand ambassadors of 'Eat Like A Pro,' basketball players of Fenerbahçe will assume an important mission both in Turkey and across other countries where they will be visiting for competitions.”
In the press conference, Fenerbahçe Beko Men's Basketball Team Coach Željko Obradović stressed that as a longtime supporter of basketball, Beko's naming partnership of the Fenerbahçe Men's Basketball Team is a great opportunity. Obradović added, “Winning games is equally important as leveraging the power of sports to mobilize crowds. We have undertaken a huge responsibility in promoting healthy eating habits among children and raising healthy generations. Our players will be role models with their eating habits for the future generations. We plan to carry Beko’s Eat Like A Pro Initiative one step further with our fans.”
Objective of Eat Like A Pro:
Beko focuses on enabling consumers to live healthier and aims to fight obesity by promoting healthy eating and sports habits for children with Eat Like A Pro since 2017.
Research have revealed that obesity prevalence has increased more than two folds since 1980. Childhood obesity, the very root of adult obesity, has become alarming with 40 million obese or overweight children aged five and below. This figure is expected to reach 70 million by 2025.
According to Childhood Obesity Research in Turkey, one in every ten kids is obese and 15 percent is overweight.
Results show that 6 percent of children doesn't consume meat and 14.6 percent doesn't consume fish. Nine-point five percent never goes out to play on weekdays. And 42.5 percent spends at least one hour in front of a TV or computer on weekdays. (*)
Obesity causes serious health problems including cardiovascular diseases, high blood pressure, diabetes, and cancer. Obesity damages confidence of children and adversely affects socializing.
Main reasons of childhood obesity include convenience food containing high amounts of fat and sugar, increase in the consumption of carbonated beverages, decrease in traditional fresh cooking, and lack of physical activity and education.
A research carried out in 28 countries including Turkey draws attention to raising awareness of childhood obesity.
According to the research, those who are prone to childhood obesity is only 4 percent worldwide and the figure is the same both in Turkey and England. Most concerned countries are China and Saudi Arabia with a 14 percent rate. (**)
Beko aims to raise awareness on obesity, promote healthy eating among children, and support parents with “Eat Like A Pro” campaign.
For more information about Eat Like A Pro, please visit Beko's website. www.beko.com/eatlikeapro
(*) Data was collected from the Childhood Obesity Research in Turkey conducted in collaboration of Ministry of Health, Ministry of National Education, Hacettepe University, and World Health Organization.
(**) What Worries The World (Ipsos Eylül 2018)
Beko’s Sports Sponsorships:
a) Basketball sponsorships:
Beko Basketball League: Beko hosted Turkish Basketball League between 2006 and 2014 for eight years.
Beko All Star sponsorship: Beko sponsored All Star events organized in a different city every year by bringing the stars from each and every league together between 2007 and 2014.
European Basketball Championship: Beko took on the sponsorship of European Basketball Championship between 2009 and 2015.
FIBA Championships: Beko sponsored 2014 FIBA World Basketball Championship and 2009 FIBA Asian Basketball Championship.
And it was also a sponsor of Bundesliga, Liga, and the Lithuania Basketball leagues.
b) Football sponsorships:
Beko BJK sponsorship: Beko was the chest sponsor of Beşiktaş Gymnastics Club football team between 1988 and 2004.
This sponsorship was renewed in 2014 but this time with Beko logo on the back of the jerseys.
FC Barcelona Sponsorship: In 2014, Beko became the Premium partner of Barcelona Football Club, and expanded the collaboration by becoming a main partner of Barça in 2018.
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Fishawack continues to build best-in-class service offering with Dudnyk acquisition20.3.2019 16:00:00 EET | Tiedote
Fishawack, a leading independent healthcare communications specialist, is excited to announce its acquisition of Dudnyk, the Philadelphia-based healthcare communications agency. Dudnyk is an award-winning, full-service agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190320005204/en/ Dudnyk leadership team includes Christopher Tobias, PhD, President; Laurie Bartolomeo, EVP, Creative Director; Drew Desjardins, EVP, Chief Strategy Officer; Annemarie Armstrong, EVP, Director of Client Services; John Kemble, EVP, Creative Producer. (Photo: Business Wire) Fishawack’s goal is to increase the range of healthcare communications services that it can offer to commerc
ExaGrid Nominated in Six Categories for the 2019 Network Computing Awards20.3.2019 15:00:00 EET | Tiedote
ExaGrid ®, a leading provider of intelligent hyperconverged storage for backup, today announced that it has been nominated in six categories for the 2019 Network Computing Awards. ExaGrid has become a finalist for Data Centre Product of the Year, The Return on Investment Award, Hardware Product of the Year, Product of the Year, The Customer Service Award, and Company of the Year. Voting to determine the winner in each category is underway now and closes on April 23. The results will be revealed at an evening award ceremony in London on May 2. ExaGrid’s model EX63000E backup storage appliance with data deduplication is a nominee in four categories. The model provides the largest scale-out system and offers up to a 2PB full backup with an ingest rate of 432TB/hr, which is three times faster than any other backup storage on the market. “We are thrilled to be nominated by IT staff, and recognized by Network Computing, in six prestigious categories this year,” said Bill Andrews, CEO and Pre
Eos Biosciences Issued Patent for New Approach to Shuttle Therapeutics Across the Blood-Brain Barrier to Treat Brain Diseases20.3.2019 14:30:00 EET | Tiedote
Eos Biosciences, Inc. (Eos), a nanomedicines company developing an efficient and versatile nanobiologic particle-based platform technology (Eosomes), announced that the U.S. Patent and Trademark Office has granted Eos Biosciences Patent No. 10,183,078, relating to a novel approach of using HER3-targeted Eosomes as a shuttle system for transporting various classes of therapeutics across the blood-brain barrier for treatment of brain disorders, including brain cancer. The patent is owned by Cedars-Sinai Medical Center and is exclusively licensed to Eos Biosciences. Details of the system will be highlighted in an upcoming manuscript from Lali Medina-Kauwe, PhD, Professor, Department of Biomedical Sciences, Cedars-Sinai. Omar Haffar, Ph.D., Founder, President and Chief Executive Officer, commented, “We’re very excited by the issuance of this pivotal patent and look forward to receiving similar approvals in other countries. This patent adds to Eos’ considerable IP portfolio covering the Eos
Pfizer Secures Exclusive Option to Acquire Gene Therapy Company Vivet Therapeutics20.3.2019 13:45:00 EET | Tiedote
Vivet Therapeutics (“Vivet”), a privately held gene therapy biotech company dedicated to developing gene therapy treatments for inherited liver disorders with high unmet medical need, and Pfizer Inc. (NYSE: PFE) announced today that Pfizer has acquired a 15% equity interest in Vivet and secured an exclusive option to acquire all outstanding shares. Pfizer and Vivet will collaborate on the development of VTX-801, Vivet’s proprietary treatment for Wilson disease. Wilson disease is a devastating, rare, chronic, and potentially life-threatening liver disorder of impaired copper transport that causes serious copper poisoning. In patients with Wilson disease, a monogenetic mutation disables the normal copper biliary excretion pathway leading to excess copper accumulation in the liver and other organs including the central nervous system. Untreated, Wilson disease results in various combinations and severity of hepatic (fibrosis and cirrhosis), neurologic and psychiatric symptoms, which can b
Fintech Company Rimilia Appoints Kevin Kimber as CEO20.3.2019 13:00:00 EET | Tiedote
Rimilia, a fintech company helping finance departments simplify the complex, has appointed Kevin Kimber as CEO. The news follows another strong year for Rimilia. In 2018, Rimilia opened offices in Central London and Denver, Colorado in the U.S., and reported significant revenue growth on the previous year. Rimilia was founded in 2008 and its platform, created by finance professionals, uses RPA (robotic process automation) technology to help finance teams fast-track their cash flow by providing clearer information and better control. It has quickly become the industry leader, trusted by a number of global brands from HSBC to DHL and Santander, to provide visibility, improve efficiencies and guarantee cash flow. Rimilia works with any currency, any bank and in any language, and on average delivers 70% cost-savings and an 80% reduction in manual effort to its customers. Kevin joins Rimilia from Eight Roads Ventures (one of Rimilia’s investors), where he was a Venture Partner, advising its
Knopp Biosciences Enters Collaboration with Leading UK Investigators to Commence Phase 2 Clinical Trial of Dexpramipexole in Severe Eosinophilic Asthma20.3.2019 13:00:00 EET | Tiedote
Knopp Biosciences LLC, a privately held drug discovery and development company focused on delivering breakthrough treatments for inflammatory and neurological diseases with high unmet need, today announced a collaboration with a consortium of leading medical researchers in the United Kingdom to evaluate the ability of Knopp’s lead drug candidate, dexpramipexole, to reduce exacerbations in people with severe eosinophilic asthma. The project is chiefly funded by the National Institute for Health Research (NIHR) and Medical Research Council (MRC) of the UK. The Chief Investigator for the Phase 2 multi-center, 52-week trial is Professor Salman Siddiqui, Professor of Airway Diseases at the University of Leicester and Consultant Respiratory Physician at Leicester’s Hospitals. Dexpramipexole is an orally available small molecule shown to selectively reduce eosinophil levels in multiple clinical trials, including in a Phase 2 study in hypereosinophilic syndrome (HES) and a Phase 2 trial in chr
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme