Business Wire

Business Wire Presents Panel Discussion with Agence France-Presse, Delivery Hero and mc Group at the Communications Congress

Jaa

Business Wire, the world's leading service provider for global press release distribution, was the official sponsor of this year's Communications Congress in Berlin and presented an exciting panel discussion on communication and courage in the digitalization era. Bodo von Braunmühl, Head of Corporate Communications at the Delivery Hero online delivery service, Natascha Thomas, Head of Marketing and Sales and member of the Management Board of the news agency Agence France-Presse (AFP) Germany, and Harald Zulauf, CEO of mc Group, took to the podium at the Berlin Congress Center (bcc). Together with the moderator Christine Riedmann-Streitz (MarkenFactory GmbH), the three renowned decision-makers from leading companies presented their ideas on "Impactful Communication in Times of Digitization - How is it created and what role does courage play?" to the well-filled hall with around 200 participants. What was made clear is that: In the age of fake news and news algorithms, digital media face enormous challenges. The full panel discussion is available on YouTube.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181024005332/en/

Communication Congress - Business Wire media event

Communication Congress - Business Wire media event

Natascha Thomas, member of AFP’s Management Board, sees the debate about fake news – which really took off with the surprising election of US President Donald Trump – as an opportunity for traditional media. They are in greater demand again. "News agencies are gaining in importance," stated Thomas. This is also due to the loss of subscription and advertising revenues: Traditional newsrooms will have to satisfy the growing demand for credible news with fewer journalists. This is where the traditional press release comes in. Zulauf and von Braunmühl do not want to go without this established form of communication. "The press release is a small lighthouse signaling that I am something special," explained von Braunmühl. Mr Zulauf stated the point even clearer: "A good relationship with major press agencies is a thousand times more important to me than the five hundredth Like on Facebook."

Mr Zulauf reported on a "drastic decline in the credibility of social media", which is why he will continue to rely on traditional media in the future. Predictions that future media budgets will "only go to the Facebooks of this world" were wrong, Zulauf said. “The big shift has not taken place." Even digital companies continue to rely on advertising on television and by traditional means of communication.

This was also confirmed by Mr Braunmühl: "Digital and digital media play a significant role for us, but the mix of channels is very important. The right media mix is not a rigid construct for Zulauf: It depends on the subject, the country and the customer’s budget, Zulauf explained: "There are indeed countries in which faith in everything online is enormous, especially where there is no freedom of the press."

In line with the motto of the congress which boasted more than 1,500 participants, 110 lectures and 150 speakers, the participants also held a discussion on the question of "courage" in communication. Von Braunmühl promoted authenticity over courage. Good communication must convey a credible attitude. Ms Thomas added that it is courageous to say "no" to a customer who has no meaningful ideas. The AFP Services service unit, which is independent of the news agency, can provide customers with in-depth advice here. Zulauf sees no contradiction in this: The mc Group is both authentic and courageous because it advises health agencies and ministries in numerous countries and therefore rejects tobacco and alcohol producers as customers.

For the future it is important to familiarize experienced PR colleagues with the opportunities social networks provide, said Zulauf. The situation is different for young professionals: "We have to teach our younger colleagues that this is not the real world." Thomas called for more openness to technical innovations in journalism and communication in Germany and Europe. "We don't all have to become programmers, but we have to be more tech-savvy with new things," stated Thomas. Then the discussion presented by Business Wire could possibly be continued in the virtual world in 20 years’ time.

Watch the  panel discussion  now and learn more.

About Business Wire:

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 28 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

You can find more information at services.BusinessWire.com and Tempo, the source for the latest trends in the communications industry, or follow updates on Twitter:@BusinessWireDE and @BusinessWire.

About the Communications Congress:

On September 27 and 28, around 1500 communication specialists met at the Berlin Congress Center (bcc) on Alexanderplatz. More than 150 speakers shared their experiences and inspired their colleagues with best-case presentations, keynote speeches and panel discussions at the annual event organized by the Federal Association of German Press Spokespersons (BdP) and Quadriga. Keynote speakers at the congress, under the motto "Courage", were ZDF journalist Dunja Hayali and Federal Family Minister Franziska Giffey (SPD).

Contact information

Press contact
Business Wire – A Berkshire Hathaway Company
Seval Dogan
Tel.: +49 69 91 50 66 0
E-mail: Germany@BusinessWire.com
Sandweg 94F, 60316 Frankfurt am Main

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Pioneering Project for Pharmaceutics – Vifor Pharma and the University of Basel are Jointly Establishing the World’s First Research Professorship for Nanopharmaceutical and Regulatory Science26.5.2019 10:00:00 EESTTiedote

Nanopharmaceutics promises ground-breaking innovation in the development of medicines: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190526005014/en/ The Vifor Pharma Group is endowing two professorships for Nanopharmaceutical and Regulatory Science at the University of Basel The commitment by Vifor Pharma and the University of Basel is aimed at ensuring Switzerland has the specialist knowledge and equipment needed to compete globally in this important emerging area of life sciences With this decision, Vifor Pharma is demonstrating its commitment to Switzerland as a world-leading location for pharmaceutical research and development Nanomedicines are playing an increasingly important role in the development of innovative new medications. These drugs are able to overcome specific cellular barriers in the human body with a view to targeting their effect even more precisely. Nanopharmacy therefore promises to help advance medic

XINHUANET: Promotion Event of The Most Beautiful Shooting Location in China Held During Cannes Film Festival25.5.2019 21:20:00 EESTTiedote

On May 16 (local time), an event was held at the 72nd Cannes Film Festival to recommend China’s most beautiful shooting locations on the theme of “Fascinating China.” This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190525005008/en/ The representative from Cannes Convention Bureau (1st L), Michel Chevillon (C), vice president of the French Riviera Chamber of Commerce and Industry and head of hotel association, and Adeline CHAUVEAU (3rd R), officer in charge of film and television projects from French Embassy to China, pose for a group photo with the representatives from the cities awarded for "The most beautiful shooting location in China." (Photo: Business Wire) In the event, the Yellow Sea National Forest Park in Dongtai, Jiangsu Province, the One Hundred Mile Azalea Forest in Bijie, Guizhou Province, Siming District of Xiamen, Fujian Province, and the Li Autonomous County in Lingshui, Hainan Province were on the list. The p

Knopp Biosciences Presents Positive Preclinical Data for Lead Neonatal Epilepsy Drug Candidate at 2019 Antiepileptic Drug and Device Trials XV Conference24.5.2019 17:00:00 EESTTiedote

Knopp Biosciences LLC, a privately held drug discovery and development company focused on delivering breakthrough treatments for inflammatory and neurological diseases of high unmet need, today presented in vitro and in vivo data for the company’s lead molecule for the targeted treatment of KCNQ2-neonatal epileptic encephalopathy (KCNQ2-NEE) at the Antiepileptic Drug and Device Trials XV Conference in Miami, Florida. KCNQ2-NEE, a rare infant genetic epilepsy, results from mutations in genes encoding the Kv7.2/Kv7.3 ion channel, leading to frequent seizures and profound developmental delay. The preclinical data were presented by Steven Dworetzky, Ph.D., Knopp’s Chief Scientific Officer, a longtime Kv7 researcher who led the group that first cloned the Kv7.2 and Kv7.3 genes during his former tenure with the Bristol-Myers Squibb Co. Dr. Dworetzky presented results demonstrating the in vitro nanomolar activity of KB-3061 and its significant seizure protection in the maximal electroshock mo

Accelerate Your Business in South Korea Through 2019 K-Startup Grand Challenge24.5.2019 13:20:00 EESTTiedote

Entrepreneurs from across the globe should set their sights on participating in the 2019 K-Startup Grand Challenge. Supported by the Ministry of SMEs and Startups and National IT Industry Promotion Agency (NIPA) of South Korea, the initiative provides invaluable support and comprehensive resources to early age startups. Applications for the K-Startup Grand Challenge are currently being accepted through June 14, 2019. In order to advance in the program, teams must pass a regional audition. A judging panel of startup ecosystem experts and Korean accelerators will select 40 teams to participate in an enriching 3.5 month-long acceleration program in Korea. The selected teams will have exclusive access to free office space at the Startup Campus in Pangyo Techno Valley, one-on-one mentoring, information sessions, coaching on Korean and Asian business culture and the chance to attend insightful seminars on accounting regulations to tax laws, patents and more. Opportunities for networking with

New Investigational Clinical Data for Ipsen’s Oncology Products in 11 Solid Tumor Types to Be Presented at 2019 ASCO Annual Meeting24.5.2019 08:00:00 EESTTiedote

Regulatory News: Ipsen (Euronext: IPN; ADR: IPSEY) today announced that new data from clinical studies on investigational uses of cancer medicines cabozantinib (Cabometyx®), liposomal irinotecan (Onivyde®), and lanreotide autogel (Somatuline®, marketed as Somatuline Depot® in the United States) will be presented at the 2019 American Society of Clinical Oncology (ASCO) Annual Meeting. The meeting takes place in Chicago, Illinois, U.S., 31 May–4 June 2019; data featuring Ipsen medicines includes: New data from the Phase 3 CELESTIAL trial on the association of adverse events with efficacy outcomes for cabozantinib in patients with advanced hepatocellular carcinoma Overview of the Phase 3 COSMIC-312 trial of cabozantinib in combination with atezolizumab vs sorafenib in patients with advanced hepatocellular carcinoma who have not received previous systemic anticancer therapy First Phase 2 data from the CaboGIST study (trial 1317) from the European Organization for Research and Treatment of

The Posiflex Group Showcases an Ecosystem of Connected Solution Endpoints with IoT Remote Monitoring at Computex 201924.5.2019 04:00:00 EESTTiedote

For the Computex 2019 show, The Posiflex Group is featuring leading solution technology from the family of brands as a fully Serviced IoT Ecosystem. Solution end points include: Connected Modular Kiosks, POS Terminals, and Digital Signage solutions from Posiflex and KIOSK Information Systems Smart Medical Displays with gesture controls from Portwell Connected Gaming Solutions with Player Tracking Technology from Portwell subsidiary, Ganlot The booth display is based on common field service endpoints represented in a European Manor Destination Resort setting. Field solutions for an array of vertical market applications include QSR ordering, cinema ticketing, fashion retail customer loyalty, interactive signage, hotel / medical center check-in and bill pay, as well as casino gaming technology. This year, in addition to their renowned POS product suite, Posiflex will be featuring newly introduced Modular Kiosk platforms (co-designed by KIOSK and Posiflex), which are configure-to-order sta

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme