Buster, Yamarin and Cross cruise into the virtual world
“We want to offer potential boat buyers the chance to get to know all our boats at their leisure in advance, regardless of time or place. We believe that users will find this service both useful and fun,” says Artturi Niittynen, Director of Sales and Marketing at Inha Works.
The boats can be viewed in 360 degrees by rotating in all directions, both inside and out. Altogether 25 Buster aluminium boats, 9 Yamarin boats and 9 Cross boats with aluminium hulls and glass reinforced plastic decks are on show along the virtual piers.
The Yamarin virtual world presents its entire model range, from the single-console Yamarin 46 SC measuring less than 5 metres to the flagship Yamarin 88 DC day cruiser measuring almost 9 metres. The model range in the Buster virtual world starts with the rowable Buster Mini measuring less than 4 metres and continues all the way to the nearly 10-metre, 12-passenger luxury-class Buster Phantom Cabin. The smallest of the boats in the Cross virtual world is the Cross 49 BR bow rider, a multipurpose boat under 5 metres in length, and the largest is the impressive Cross 75 BR bow rider at over seven metres in length.
The aim of the virtual environments is to enable customers who are planning to purchase a boat to familiarise themselves with the model and its features, as well as experience what it is like to be onboard, operate and live on the boat. The 3D views can also be used by dealers to present the boat models in their showrooms.
“In the virtual worlds, the boats are already in the water, so they can be viewed as if standing on the pier from the front, side and above, as well as from inside the cabin. Because the boats are in their actual environment, the impression matches reality as closely as possible," says Niittynen.
Customers can move about the virtual piers by clicking with their mouse or tapping on the touchscreen. Hotspots from which boats can be viewed are displayed on the piers as arrow symbols. The i-symbol opens up more detailed information about each boat, and when moving above the boat or into the cabin, the interior of the boat can be viewed from all angles.
“The idea of offering these virtual worlds started with tools that we use internally to present and research new boat concepts. It was a natural move to extend the interactive presentation format for use also by our dealers and customers," Niittynen explains.
The first versions of the Buster, Yamarin and Cross virtual worlds are now available. Customers are encouraged to offer feedback about the user experience in order to further develop the virtual features as fast as possible.
Artturi NiittynenDirector, Sales & MarketingTel:+358 40 843 email@example.com
About Inha Works Ltd
Inha Works Ltd, the producer of Buster, Yamarin & Cross boats, is the largest aluminum boats manufacturer in Europe and market leader in the Nordic recreational boats market.
Since January 2016, Inha Works has been part of Yamaha Motor Europe. This ownership enables us to work closely together with Yamaha in product development to create ever more innovative products.
Subscribe to releases from Inha Works Ltd
Subscribe to all the latest releases from Inha Works Ltd by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Inha Works Ltd
Buster, Yamarin ja Cross lipuvat virtuaalimaailmaan7.2.2023 14:01:20 EET | Tiedote
Busterin, Crossin ja Yamarinin koko venemallistoon voi nyt tutustua uudessa virtuaaliympäristössä. Suomalaisen venevalmistajan Inhan Tehtaiden digitaalisessa venemaailmassa on esillä yli 40 moottorivenettä, joihin tutustuminen on mahdollista milloin ja mistä tahansa tietokoneella, kännykällä tai virtuaalilaseilla.
Buster, Yamarin og Cross inntar den virtuelle verdenen7.2.2023 14:01:19 EET | pressemelding
Hele båtsamlingen av Buster, Cross og Yamarin kan nå utforskes i et nytt virtuelt miljø. I den digitale båtverdenen til den finske båtprodusenten Inha Bruk er mer enn 40 motorbåter utstilt. Båtene kan sees når som helst og hvor som helst ved hjelp av en datamaskin, mobilenhet eller VR-headset.
Nu kan du möta Buster, Yamarin och Cross i den virtuella världen7.2.2023 14:01:19 EET | Tiedote
Nu kan du utforska hela modellsortimentet av Buster, Cross och Yamarin i en ny virtuell miljö. I den finska båtleverantören, Inha Works (Inha Bruk Ab), digitala båtvärldar finns fler än 40 motorbåtar. De här båtarna kan du titta på när och var du vill via en dator, mobil enhet eller ett VR headset.
Yamaha Motor Europe dotterbolag Inha Works utser ny vd6.4.2021 13:30:05 EEST | Tiedote
Juha Lehtola kommer att avgå med ömsesidigt samtycke som VD för Inha Bruk Ab, båtbyggnadsfabriken för Yamaha Motor Europe.
Yamaha Motor Europen tytäryhtiölle Inhan Tehtaille uusi toimitusjohtaja6.4.2021 13:30:04 EEST | Tiedote
Juha Lehtola väistyy Yamaha Motor Europen venetehtaan Inhan Tehtaat Oy Ab:n toimitusjohtajan paikalta yhteisellä sopimuksella.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom