Consumer Preferences Shift to Digital Content Reveals Limelight Networks’ New ‘State of Digital Downloads’ Report
Consumers worldwide increasingly depend on smartphones to access digital content and tend to go online to purchase video games, movies and books, according to the latest “State of Digital Downloads” research report from Limelight Networks (Nasdaq:LLNW), a global leader in digital content delivery.
Highlighting consumers’ shifting demand for both streaming and downloading content, the annual report found that only 14 percent of all respondents still prefer to rent or purchase DVDs of movies and TV shows, and only 25 percent prefer hard copies of books or traditional print media. In comparison, two-thirds (66 percent) of respondents prefer to stream or download TV shows and movies, while 38 percent prefer to download books, newspapers, and magazines. When it comes to music, almost half (46 percent) of respondents say they prefer to download music rather than stream it or purchase a CD.
Comparatively, European respondents’ entertainment consumption is similar, with 13 percent of European consumers preferring to rent or purchase DVDs of films and TV shows. Around 15 percent of German and UK respondents opt to consume entertainment through these traditional mediums, compared to just 9 percent of their French counterparts. The preferences for streaming rather than downloading content continues to grow. Notably, two-thirds of European consumers (62 percent) prefer to download or stream TV shows and movies. The highest streaming rate is observed in France at 49 percent, compared to 42 and 40 percent in the UK and Germany, respectively.
More than one third (37 percent) of German consumers choose to download books and magazines, with the UK (36 percent) and France (30 percent) not far behind. German respondents are 58 percent less likely to consider obtaining hardcopies. Similarly, respondents in Germany and the UK (34 percent) opt to download music in comparison with less than a third (25 percent) of French consumers. Instead French respondents are 56 percent more likely to stream music.
“Digital content is now the preferred format for media consumption by a growing mobile-first audience,” says Michael Milligan, Senior Director at Limelight Networks. “There’s no question that content needs to be easily accessible and optimized across all connected devices and global networks if it’s to reach the widest possible audience and provide the best experience. This is no longer a feature for providers, but a necessity for survival.”
Additional insights from the report include:
- Consumers want free content. When it comes to accessing music, half of consumers (51 percent) will only download it if it’s free. British (56 percent) and German (44 percent) audiences are significantly more likely to accept having to pay for music than their French neighbours (29 percent) A further 74 percent will only download a mobile application if it is free. However, this pattern shifts when it comes to books and movies, which customers are more willing to pay for (40 percent are willing to pay to download TV shows and movies.)
- Consumers expect fast downloads. Nearly one-third (30 percent) of all respondents highlight slow download times as their primary frustration with downloading content. Japan, in particular, has little patience for slow downloads with 41 percent of respondents citing this as their top frustration. Consumers in the UK also cite slow downloads as their number one frustration. Interestingly, the concerns around downloading varies significantly across European consumers. The bigger concern for German consumers (32 percent) is when it doesn’t work. By contrast, French respondents are more frustrated by content that has to be started all over again (29 percent)
- New apps and app updates are the most common type of content downloaded. In fact, these are downloaded 22 percent more often than music, the second most downloaded type of content
- The Internet of Things (IoT) hasn’t gained widespread adoption yet. Two-thirds (66 percent) of consumers do not yet have devices such as digital assistants, home automation hubs, or internet-connected thermostats and have no plans to purchase them in the next two years. However, consumers aren’t avoiding IoT due to security concerns. In fact, less than 30 percent of all respondents express a security concern with either digital assistants or smart home devices. This is reflected in attitudes of European consumers. Respondents in the UK are the most concerned (28 percent), followed by Germany and France respectively (26 and 21 percent, respectively). UK consumers have the highest number of privacy concerns with nearly one third (26 percent) seeing this as a major issue around IoT devices.
The “State of Digital Downloads” report is based on a survey of 3,500 consumers ranging in age, gender, and education in France, Germany, India, Japan, Korea, the UK, and the U.S. The complete ‘State of Digital Downloads” report is available here.
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s Limelight Orchestrate Platform includes a global infrastructure with a fully-integrated suite of capabilities and services to help you address all your content delivery needs. The Orchestrate Platform solves your most important content delivery challenges so you can deliver the next great digital experience anywhere. For more information, please visit www.limelight.com , read our blog, follow us on Twitter , Facebook and LinkedIn and be sure to visit Limelight Connect.
Ellis Reid, +44 (0)20 7437 0227
Daniel Couzens, +44 (0)20 7437 0227
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity18.6.2018 15:25 | Tiedote
The Procter & Gamble Company (NYSE: PG) today advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media programs*, and women continue to be underrepresented behind the camera: only 32 percent of Chief Marketing Officers, 33 percent of Chief Creative Officers and a mere 10 percent of Commercial Directors are women. These issues persist despite evidence that gender-equal ads perform 10 percent higher in trust and 26 percent higher in sales growth*. To address these issues, P&G has called for an aspiration to achieve 100% accurate and positive portrayals of women in advertising and media, supported by equal representation of women and men in the creative supply chain. P&G is lead
Norsk Titanium Marks Milestone in U.S. Production18.6.2018 15:00 | Tiedote
Norsk Titanium (NTi), the world’s first FAA-approved supplier of aerospace-grade, additive manufactured, structural titanium components, announced today a major milestone in qualified production. NTi’s Plattsburgh, New York Development and Qualification Center (PDQC) site was officially added to Boeing’s Qualified Producers List (QPL) on May 1 and initiated qualified production on May 15 by manufacturing its first part under the Boeing contract. This milestone is a culmination of recent company successes including certification under AS9100D and the October 2017 dedication of PDQC by New York Governor Andrew Cuomo. “We could not be prouder of our Plattsburgh, New York production operations as they put another stake in the ground for the continued success of Norsk Titanium and the state of New York,” said NTi’s Chief Operating Officer Tamara Morytko. “Receiving this qualification from Boeing, now qualifying two NTi sites for production across the globe, is a true vote of confidence in o
Avedro Announces Enrollment of First Patient in U.S. Pivotal Phase 3 Epi-on Corneal Cross-Linking Trial for Progressive Keratoconus18.6.2018 15:00 | Tiedote
Avedro, Inc., an ophthalmic pharmaceutical and medical device company and the world leader in corneal remodeling, today announced that it has begun enrolling patients in a pivotal Phase 3 clinical trial to evaluate the safety and efficacy of an epithelium-on (epi-on) corneal collagen cross-linking procedure to treat patients with progressive keratoconus. Keratoconus is a non-inflammatory eye condition in which the typically round dome-shaped cornea progressively thins and weakens and is the leading cause of penetrating keratoplasty (corneal transplant) in the United States1. The Phase 3 clinical trial, ACP-KXL-308, is a multicenter, randomized, controlled study of a novel corneal cross-linking procedure of 275 patients with progressive keratoconus across approximately 20 sites in the United States. As is typical for U.S. Food and Drug Administration (FDA) drug trials, investigational treatments are provided at no cost to participating patients. “As a practitioner who has treated many p
LG Chem Hosts Global Innovation Contest 2018 (GIC 2018)"Finding Innovations to Change the World"18.6.2018 14:00 | Tiedote
LG Chem (KRX: 051910) is exploring innovative technologies that will change the world. LG Chem announced that it would hold a Global Innovation Contest (GIC) for leading universities and research institutions around the world. This is the first time that a Korean chemical company is conducting technology contests for the entire world. From June 18th to September 30th, 2018, LG Chem will accept innovative technology ideas in five promising business areas: Energy, Environment, Functional materials, Bio technology and Platform technology. Global scholars and researchers who are interested in developing the next generation’s innovative technology and industry-academia collaboration research are welcomed to participate and submit the technical proposal through the official website (www.rnd.lgchem.com/global/gic). LG Chem will select internal experts and selection committees to evaluate the proposals considering technology innovation, marketability, and price competitiveness. Selected assign
Vertex Announces Long-Term Access Agreement in Sweden for Cystic Fibrosis Medicine ORKAMBI® (lumacaftor/ivacaftor)18.6.2018 14:00 | Tiedote
Vertex Pharmaceuticals Incorporated (Nasdaq: VRTX) today announced that ORKAMBI® (lumacaftor/ivacaftor), the first medicine to treat the underlying cause of cystic fibrosis (CF) in people with two copies of the F508del mutation, ages six and older, will be reimbursed in Sweden after concluding the three-party negotiations with TLV and the county councils. Reimbursement is effective from July 1. The innovative, long-term access agreement also provides a framework for the assessment and access of our future CF medicines. “We are delighted that people with CF in Sweden will join the thousands of others around the world who are already benefitting from our CF medicines,” said Simon Bedson, International General Manager at Vertex. “We commend the Swedish authorities for partnering with us on an innovative, long-term access agreement. In countries where Vertex remains actively involved in reimbursement discussions, we encourage these health authorities and governments to match the commitment
Octapharma announces approval of new Nuwiq® product strengths in Europe, increasing dosing flexibility for patients with haemophilia A18.6.2018 10:06 | Tiedote
Octapharma announced today that the European Medicines Agency (EMA) has approved an extension of marketing authorisation for its human cell line-derived recombinant factor VIII (rFVIII) product, Nuwiq®. New single dose vial strengths of 2500, 3000 and 4000 International Units (IU) will be available in Europe, in addition to the current strengths of 250, 500, 1000 and 2000 IU. The new Nuwiq® vial strengths have been available in the US since September last year, following approval by the FDA. Nuwiq® is indicated in adults and children of all ages for on-demand treatment and prophylaxis, including during surgery, to prevent and control bleeding episodes in patients with haemophilia A. This expanded array of vial strengths has the potential to increase treatment options for patients with haemophilia A by improving dosing flexibility. Patients who previously required more than one vial per infusion may be able to reduce the number of vials needed. Nuwiq® is the only rFVIII available in an
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme