CreativeDrive Set to Shake-Up the Retail Sector with the Acquisiton of 3D, AR/VR Tech Company Decora
In a structured deal, potentially worth in-excess of $100 million, global content company CreativeDrive has acquired 3D visualization and augmented reality tech-startup, Decora. Through a ground breaking proprietary platform, a unique digital production process and global network of 3D artists, Decora offers cost effective product visualization, augmented reality and immersive experiences at scale.
Decora, founded in Brazil in 2012, is an accelerated CGI engine with a client roster of marquee retailers. The company has streamlined the creation of 3D product models/SKUs and hyper-realistic CGI scenes and created the most scalable solution available to marketers to date. Decora offers clients product images, visual scenes, 360-degree videos and augmented reality ready files making content future proof for today and tomorrow’s consumer engagements. Technology, scale, quality and cost efficiency set Decora apart from others in this space. In 2017, Decora increased its asset production volumes by over 1,000%. As of March 2018, Decora was delivering over 15,000 images and over 7,000 scenes a month via a combination of their full-time talent and growing community of 3D designers.
Decora’s founder, Gustavo Do Valle, who will continue in his role as CEO, noted, “CreativeDrive is the ideal strategic partner for Decora. They work with leading brands and companies across sectors, have a reputation for high quality, efficiency and customer service, and have truly global reach. Together, we will create inspiring content for our clients while driving meaningful efficiency into the content creation process.”
CreativeDrive’s CEO, Myles Peacock, said the integration of Decora’s capabilities with CreativeDrive’s other service offerings will benefit current and future clients. Peacock said, “As a business, we have placed a heavy focus on technology to ensure that we can meet our clients’ increasing and evolving content needs. Decora’s platform, combined with our motion, digital and photography offerings, address our clients’ need to drive sales growth, and achieve quality, speed and cost-efficiencies.”
CreativeDrive, with the assistance of Decora’s established team of interior designers, creates beautifully designed scenes which are customized to its clients’ needs. These scenes can then be dynamically and efficiently edited, which allows clients to add, remove and modify the imagery to address ever-evolving consumer trends and marketing priorities. Enabled by Decora’s proprietary scene building technology, CreativeDrive can deliver these services significantly more quickly and cost efficiently than traditional content creation techniques.
At the consumer level, 3D assets that CreativeDrive creates can be rendered into 360 degree product shots that are integrated into a client’s website as an interactive product spin display allowing customers to see a complete image of a product before they purchase. Images can also be incorporated into a client’s augmented reality program allowing consumers to place products in their homes digitally before making a purchase.
The company will continue operating under the Decora brand for the time being, but the solution will be productized under CreativeDrive.
CreativeDrive is a global, independent creative and content creation company offering one of the largest studio networks with an interconnected team of dedicated creative directors, photographers, artists, motion graphic designers, engineers and specialists. CreativeDrive combines technology and talent to offer custom solutions to clients while its proprietary platform and built-in end-to-end technology guarantees transparency and efficiency. The CreativeDrive network includes over 150 studios in the U.S., Latin America, Asia and Europe. www.creativedrive.com.
Luis Braga, 212-924-2276
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
CNIM Is to Equip the French Navy with 14 New Standard Amphibious Landing Craft (EDA-S)21.1.2019 21:36 | Tiedote
CNIM - in partnership with Socarenam, Mauric and CNN MCO - has been awarded the contract to replace the French Navy's landing crafts. Fourteen new Standard Amphibious Landing Crafts (EDA-S) are to be built over a ten-year period. This contract reasserts CNIM's status as a key partner to the French Navy and a European leader in the area of amphibious operations, supplying the complementary innovative vessels: EDA-S and EDA-R (already in service in the French Navy, designed by CNIM). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190121005420/en/ CNIM is to equip the French Navy with 14 new Standard Amphibious Landing Craft (EDA-S) - (c) CNIM Next-generation of vessels designed by CNIM "Winning this European tender reasserts CNIM's status as experts in amphibious craft design. CNIM is to replace the French Navy's existing landing craft with fourteen new Standard Amphibious Landing Craft, also called EDA-S", notes Philippe Demi
Naspers Progresses Plans to List MultiChoice Group Limited and Unbundle Its Shares in MultiChoice Group to Naspers Shareholders21.1.2019 19:04 | Tiedote
On 17 September 2018, Naspers Limited (JSE: NPN; LSE: NPSN) announced its intention to list its video entertainment business separately on the Johannesburg Stock Exchange (JSE) as MultiChoice Group Limited (MultiChoice Group) and simultaneously unbundle its shares in this business to Naspers shareholders. It is expected that the Admission and dealings in the Shares will commence on Wednesday, 27 February 2019. In relation to the Admission, MultiChoice Group today published a pre-listing statement compliant with the requirements of the JSE. MultiChoice South Africa (MCSA), MultiChoice Africa, Showmax and Irdeto and their subsidiaries and affiliates, will, among others, be subsidiaries of MultiChoice Group. MultiChoice Group is the leading video entertainment operator on the African continent, with an extensive local and international content offering. It is one of the fastest-growing pay-TV broadcast providers globally and provides entertainment to around 14 million households across 50
MultiChoice Group Limited (MCG) Today Released Its Pre-Listing Statement in Compliance with the JSE Listings Requirements21.1.2019 18:59 | Tiedote
Naspers Limited (JSE: NPN; LSE: NPSN) : MultiChoice Group Limited (MCG) today released its pre-listing statement in compliance with the JSE Listings Requirements (www.multichoice.com) providing further details about its listing on the Johannesburg Stock Exchange (JSE). Trading in MCG shares is expected to commence on the JSE on Wednesday, 27 February 2019. As announced on 17 September 2018, MCG will include, amongst others, MultiChoice South Africa (MCSA), MultiChoice Africa, Showmax, as well as the global digital platform security provider, Irdeto and all their subsidiaries and affiliates (“the Group”). Calvo Mawela, Group Chief Executive Officer of MCG said: “We believe the listing of MultiChoice provides an excellent opportunity to invest in the leading provider of video entertainment on the African continent. MCG brings an incomparable local and international content offering to around 14-million households and is one of the fastest growing pay-TV broadcast providers globally. With
ResMed’s First Top-of-Head CPAP Mask, AirFit N30i, Now Available across U.S.21.1.2019 17:05 | Tiedote
ResMed (NYSE: RMD, ASX: RMD), today introduced AirFit N30i, its first top-of-head-connected nasal CPAP mask, across the United States, with a newly designed nasal cradle cushion that sits just under the wearer’s nose. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190121005035/en/ AirFit N30i nasal CPAP mask, front view (Photo: Business Wire) The top-of-head connection keeps tubing out of the wearer’s way, letting them move and sleep in any position. The nasal cradle cushion – ResMed’s first – is designed to reduce facial markings and irritation. AirFit N30i is also convenient for equipment providers and sleep labs – it fits 96 percent of PAP users with just two frame sizes and four cushion sizes. How AirFit N30i compares to the market-leading nasal top-of-head mask In side-by-side comparisons, three out of four users preferred AirFit N30i over the other nasal mask with a top-of-head connection. A majority stated they loved
Metabolon Appoints Michael Rasche as President of International Business21.1.2019 16:06 | Tiedote
Metabolon, the world leader in metabolomics, today announced that Michael Rasche joined the company as President of International Business. Michael will report to Rohan Hastie, Metabolon’s President and CEO, and become a member of the corporate executive team. He will lead all of Metabolon's international business activities with a strong focus on customer and team expansion. "We are thrilled to have Michael join the Metabolon team," said Hastie. "Michael brings a wealth of commercial and business experience across multiple areas of life sciences, from Pharma to Diagnostics and Biotech. I know he will make an immediate impact on our existing and future customers." "I am very excited to become part of the Metabolon success story," added Rasche. "I will passionately lead our team to drive accelerated business expansion across all international markets. Our Precision Metabolomics™ technology is delivering biomarker discoveries, innovative diagnostic tests, and groundbreaking data in genom
AMCS Announces Acquisition of Recy Systems21.1.2019 16:00 | Tiedote
AMCS, the world’s leading supplier of integrated software and vehicle technology for the waste and recycling sector, has today announced the acquisition of Germany's leading recycling and waste management software specialist, Recy Systems (Recy). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190121005193/en/ Recy has offices in Germany, U.S., U.K. and Slovakia. Their customers include some of the world’s largest and most complex recycling companies. Overall, the acquisition will add another 600 customers from across Europe, in North America, Asia, and Africa, taking AMCS’ total customer base to over 2400 worldwide. In addition to growing AMCS’ market share in the high-growth German market, the acquisition will support its continued development of a best-in-class global solution for the metal recycling industry. It will also contribute to the development of the company’s platform used by the wider waste, recycling and resour
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme