Designer Outlet Croatia Builds Footfall With a New Hybrid Retail Destination and Shopper Traffic Counting Solution
Johnson Controls announced that Sensormatic Solutions, its leading global retail solutions portfolio, will feature its ShopperTrak visitor analytics and shopper insights in Designer Outlet Croatia. Majority-owned by Ingka Centres, the retailer has enhanced shopper traffic performance by adding an aspirational, ‘hybrid’ retail destination to the existing IKEA Store in Zagreb.
The IKEA store in Zagreb opened in August 2014 and attracts 1.5m visitors annually. Boasting 38,000 sqm of retail space, it is one of the biggest IKEA-owned sites in Europe. To drive ambient footfall and encourage more store visits to the IKEA Zagreb store, Ingka Centres group (previously known as IKEA Centres) and ROS Retail Outlet Shopping, strategically opened an adjoining designer outlet centre, Designer Outlet Croatia, in June 2018. Covering 15.000 sqm of retail space, the outlet centre contains 74 stores of discounted luxury clothing brands, including Tommy Hilfiger, Calvin Klein, Guess, and adidas. It also offers ample parking space, dining choices for shoppers, and an outdoor marketplace linking the two large retail properties.
The ShopperTrak counting solution, specifically designed for shopping malls, was implemented across the combined IKEA Store and Designer Outlet Croatia sites to consistently measure and understand ongoing traffic trends and the correlation between both properties to better assess how the two estates affected each other’s footfall. This solution was sourced to prove the hybrid retail development can deliver ROI and succeed as a complimentary traffic driver, whilst also producing insight to inform decisions on further planned hybrid projects across Ingka Centres wider business in other markets.
The ShopperTrak counting solution was installed at entrances to Designer Outlet Croatia, and for all stores within the centre. Traffic counting was also introduced at the entrances and exits of the IKEA Zagreb store, whilst an interior analytics Wi-Fi solution was provided to reveal which individual shoppers were first-time or repeat visitors to deliver richer insights into customer behaviors across both sites.
Within several months since its opening, the strategy of creating a strong regional shopping destination from IKEA Zagreb and Designer Outlet Croatia with synergies, has proven to be a worthwhile investment.
“This is the first time we have fully measured traffic across a site and used the resulting data to scientifically prove the commercial success of a project,” said Branko Mihajlov, project manager & head of leasing Croatia/Serbia at Ingka Centres. “This data is also essential to help us plan operations and leasing. It’s also now very easy to see the most attractive locations in Designer Outlet Croatia, which brands are pulling in the most traffic and helping to increase dwell time, whilst understanding the interactions zone-by-zone across the whole area.”
“Thanks to the insight we have been able to uncover as part of our partnership with ShopperTrak, we also expect that letting any remaining units in the outlet centre will be far easier based on the traffic results of recent months,” Mihajlov concluded.
“This exciting ‘hybrid’ retail destination offers retail and leisure entertainment in one self-contained place – making it an attractive proposition to customers, who increasingly want blended shopping experiences that combine with leisure activities,” said Thomas Hillebrand, general manager Europe and director of global accounts at ShopperTrak, part of Sensormatic Solutions. “By creating a one stop shopping destination, Ingka Centres has increased visits to IKEA Store Zagreb and provided a retail destination for shoppers. The results already show that the construction of the outlet centre has been a worthwhile investment in terms of increasing dwell time, footfall and repeat visits.”
Thomas Hillebrand will be presenting this exciting project at the EuroShop Retail Technology Stage, in Hall 6 on Sunday 16 February at 11:00 a.m. For more on Designer Outlet Croatia, visit YouTube.
About Johnson Controls
At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®. For more information, visit www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit http://www.sensormatic.com, or follow us on LinkedIn, Twitter, and our YouTube channel.
© 2020 Johnson Controls. All Rights Reserved. SENSORMATIC, SHOPPERTRAK, TRUEVUE and the product names listed above are trademarks and/or registered trademarks. Unauthorized use is strictly prohibited.
Sensormatic Solutions by Johnson Controls
Work + 4921025510215
Sensormatic Solutions by Johnson Controls
Work +1 561-912-6045
Matter on behalf of Sensormatic Solutions
Work + 1 978-518-4512
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
P&G Joins Forces with the Red Cross and Red Crescent Network to Provide Emergency Relief and Serve European Communities During COVID-19 Pandemic27.3.2020 17:14:00 EET | Press release
Today the Procter & Gamble Company (NYSE:PG) announced donations totalling $10 million USD in personal health and hygiene, household products, sanitizers and financial support to help people in need, including families, elderly citizens and health professionals, enabling access to everyday essentials. As part of this effort, P&G is donating $1 million to support the International Federation of Red Cross and Red Crescent Societies’ (IFRC) COVID-19 appeal, as well as individual European Red Cross Red Crescent national societies’ efforts, to improve the lives of Europe’s vulnerable people across the continent during these challenging times. Since the onset of the outbreak, P&G has been working with long-standing partner organizations to understand how to best support communities, relief agencies and those impacted by this global emergency. Today, we are taking three immediate actions to support urgent public needs. Supporting vital health care services: We will donate an initial one milli
Diligent Offers Seamless Video Conferencing Access Across All Board Management Platforms to Ensure Secure, Virtual Board Meetings as the Workforce Shifts Remote27.3.2020 17:00:00 EET | Press release
Diligent announced today a new, more secure approach to video conferencing across its board management applications – including Diligent Boards for enterprise, BoardEffect for nonprofits, and Community by Diligent for schools and local government – as board meetings and sensitive leadership discussions shift to a remote setting due to the COVID-19 pandemic and in preparation for the future of work. Directors and executives can join confidential virtual meetings with one click from within Diligent’s suite of secure board applications – mitigating the risk associated with sharing meeting invite links to unsecure devices on home networks and personal email accounts that can easily be intercepted. Access to links to virtual meetings within Diligent’s platforms includes leading video applications like Zoom, WebEx, and Go-To-Meeting. This update comes as organizations increase the frequency of confidential board and committee meetings to manage the COVID-19 crisis, in addition to preparing f
Teleroute Opens Its Freight Exchange Platform to Help Transport Companies During Current Crisis27.3.2020 15:05:00 EET | Press release
In response to the coronavirus crisis, Teleroute invites transport and logistics companies to join its community free of charge till the end of June. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200327005212/en/ (Photo: Alpega Group) In normal times, more than 200,000 daily freight and vehicle offers are posted on Teleroute. However, the COVID-19 pandemic has led to a drastic increase in the volume of goods required by sectors like retail and pharma. All of this is putting the response capacity of the transport and logistics sector, whose role is key to the management of this crisis, to the test. For this reason, the Teleroute Freight Exchange, part of the Alpega Group, wants to help alleviate the situation by offering free access to all transport and logistics companies that wish to join its platform, till the end of June and without any contractual obligation to prolong. About this initiative, Fabrice Douteaud, Chief Ope
DeltaTrak Announces New Non-Contact Forehead Infrared Thermometer to Aid in Coronavirus Prevention27.3.2020 15:00:00 EET | Press release
DeltaTrak®, a leading innovator of cold chain management and temperature monitoring solutions, announces the immediate availability of the new Model 15004 Non-Contact Forehead Infrared Thermometer that serves as a valuable solution in the fight against the Coronavirus. One of the first steps in preventing cross contamination is to measure and screen personnel that may have a fever, which is one of the main symptoms of COVID-19. The need to screen individuals that work together in large workforce environments is imperative to reduce the risk of spreading the infection. The new FDA and CE approved Forehead Infrared Thermometer provides instant readings without necessary contact making it an ideal COVID-19 risk prevention solution. "With so much concern about health and safety at this time, it was important that we provided a solution that can be used to quickly and safely measure body temperature in large group settings," said Frederick Wu, President and CEO of DeltaTrak. "Our focus is p
Mary Kay Manufactures, Donates Hand Sanitizer to Combat COVID-19 Pandemic27.3.2020 01:01:00 EET | Press release
Mary Kay Inc. announced the company will dedicate part of its global supply chain and manufacturing capabilities to producing much-needed hand sanitizer. The first products off the line will be for donation to those on the front lines addressing the COVID-19 pandemic. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200326005766/en/ David Holl, Chairman and CEO, Mary Kay Inc. (Photo: Mary Kay Inc.) “Though we are facing extraordinary challenges during the COVID-19 global pandemic, the world is finding ways to adjust—with little or no warning,” said David Holl, Chairman and Chief Executive Officer at Mary Kay Inc. “Producing hand sanitizer to combat this crisis is how we can support those on the front lines.” The Centers for Disease Control and Prevention (CDC) recommends the use of alcohol-based hand sanitizers to prevent infections. But because of consumer demand, there’s been a great shortage in CDC-recommended hand sanitize
COVID-19 Data Exchange to Curb the Virus’ Propagation and Limit Its Economic Impact27.3.2020 00:52:00 EET | Press release
Under the impulsion of the World Health Organization and the European Union stressing the importance of data sharing, Dawex, the leading data exchange technology company, today announced launching a COVID-19 Data Exchange initiative. The platform will be available pro bono to a large community of companies and organizations looking to contribute to the resolution of this crisis. The technology enables the exchange of vital non-personal data to hinder COVID-19’s dissemination and restrain its economic impact. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200326005767/en/ COVID-19 Data Exchange Signup Screen (Graphic: Business Wire) Scientific communities, hospitals and healthcare operations, pharmaceutical organizations, retailers, transport & logistics companies, specialized equipment manufacturers and distributors, consulting organizations, technology companies and health tech startups, banks, insurance, global and regiona
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom