DNA Oyj

DNA adds Viasat Ultra HD in its channel line-up as the first operator in Finland

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DNA is the first operator in Finland to broadcast the Viasat Ultra HD channel via its cable TV network. The 4K Ultra HD sports channel is available to all DNA cable TV network customers who have subscribed to one of the Viasat sports packages and have a UHD/4K-ready receiver. The new DNA TV-hubi makes it possible to watch and record 4K Ultra HD programmes.

Viasat Ultra HD is the first sports channel in Ultra High Definition (UHD), or 4K, resolution in the Nordics. Viasat Ultra HD covers, for example, the best matches from selected sports leagues and sports and lifestyle programmes produced by RedBull TV.

From today, Viasat Ultra HD can be viewed by all DNA cable TV network customers who subscribe for one of the Viasat sports channel packages via DNA and have a 4K Ultra HD ready receiver. The channel is added automatically to the packages of current subscribers, and is included in all new subscriptions. The channel number is 360. Viasat Ultra HD will initially be available on DNA’s cable TV network for a trial period of six months, after which DNA will make a decision on its future based on issues such as customer feedback.

“It is a fantastic experience to watch sports in 4K Ultra HD resolution, and Viasat Ultra HD is an extremely welcome addition to our offering. A large number of households connected to our cable TV network already have a 4K Ultra HD television. I believe that Viasat Ultra HD will become one of the favourite channels of sports fans who also value great picture quality,” says Mikko Saarentaus, Director at DNA’s Entertainment Business.

DNA broadcasts the Viasat Ultra HD channel on its cable TV network, and the channel can always be viewed in ultra-high resolution. One of the benefits of a broadcast on the cable TV network over 4K Ultra HD contents viewed through broadband is that the quality is always top level and unaffected by the data transmission rate or number of simultaneous viewers.

“On the cable TV network, viewers now mainly watch programmes in HD quality, and we are proud to take this viewing experience to a completely new level by being the first operator in Finland to launch Ultra HD,” says Saarentaus.

Image quality in 4K Ultra HD broadcasts is four times as high as in HD broadcasts. In addition to better quality, higher resolution also means enhanced colour.

“We are extremely proud to be the first in Finland, alongside DNA, to launch a 4K Ultra HD sports channel on the pay-TV market. People still mainly watch sports on large screens and image resolution plays a key role, particularly in fast-paced sports. The higher the image resolution, the better the viewing experience – it’s as simple as that,” says Mathias Norrback, CEO of Viasat Finland.

You need an 4K Ultra HD television to be able to watch the Viasat Ultra HD channel via DNA’s cable TV network. DNA recently launched a new-generation digibox, DNA TV-hubi, which enables viewing and also recording of 4K Ultra HD broadcasts. DNA TV-hubi is an Android TV device, which combines a digibox, Internet applications, games and music in a single package, and brings the app store world familiar from mobile phones to television.

DNA is Finland's biggest cable TV and pay-TV operator. Over 600,000 households are connected to DNA’s cable network. In addition to the Helsinki Metropolitan Area, the network is available in the Oulu, Kuopio, Lahti, Pori, Turku, Raisio, Rauma and Lohja areas.

Viasat Ultra HD sports channel content

  • The sports covered by Viasat Ultra HD include e.g. football (Serie A, La Liga, Premier League and Champions League) and ice hockey (NHL). The matches have a commentary mainly in English.
  • Viasat Ultra HD also presents live match broadcasts around once a week. Examples of forthcoming live broadcasts:
     - Saturday, 16 September, at 17:10, La Liga, GETAFE v BARCELONA
     - Sunday, 17 September, at 17:55, Premier League, MANCHESTER UNITED v EVERTON
     - Tuesday, 19 September, at 22:55, La Liga, BARCELONA v EIBAR
     - Saturday, 23 September, at 17:10, La Liga, ALAVÉS v REAL MADRID
  • For reasons related to broadcasting rights, some of the programmes are not available for viewing in Finland.

Watching Viasat Ultra HD via DNA’s cable TV network

  • Channel number 360.
  • The channel is available for viewing to all DNA cable TV network customers subscribing for one of the following Viasat sports packages via DNA: Viasat Kulta, Viasat Urheilu, Viasat Jääkiekko, Viasat Jalkapallo or Viasat Golf.
  • To be able to watch the channel, you need a 4K/UHD-ready television and CI+ module or digibox with a 4K/UHD tuner. The new DNA TV-hubi is equipped with 4K Ultra HD tuner, and it enables you to also record 4K programmes on a hard drive connected to the DNA TV-hubi. More information at www.dna.fi/dnatv-hubi
  • More information on Viasat channel packages at www.dna.fi/viasat


Android TV, Google Play logo, Google Cast and YouTube are trademarks of Google Inc.
DNA, DNA TV and DNA TV Hubi are registered trademarks of DNA Plc.


More information:

Mikko Saarentaus, Director, Entertainment Business, DNA Plc, tel. +358 44 549 0374, mikko.saarentaus@dna.fi
Mathias Norrback, CEO, Viasat Finland, tel. +358 400 411301, mathias.norrback@viasat.fi

Erika Miramo, Head of Marketing & PR, Viasat Finland, tel. +358 40 5485777, erika.miramo@viasat.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi

DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2016, DNA recorded net sales of EUR 859 million and an operating profit of EUR 91 million. DNA has more than 3.8 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi, @DNA_Business and @DNA_Palvelu and Facebook.

Modern Times Group (MTG) and Viasat Finland Oy: Oy Viasat Finland Ab is part of Modern Times Group (MTG), an international media group with operations that span six continents and include free-TV, pay-TV, radio, online services and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms, on television broadcast networks (cable, satellite and IPTV) and over the Internet. Modern Times Group is a growth company listed on Nasdaq OMX Stockholm.
In Finland, Viasat broadcasts its channel packages via its own satellite and via cable TV, broadband TV and terrestrial TV platforms. Viasat started broadcasting in Finland in 1996. More information at www.viasat.fi

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DNA Oyj
DNA Oyj
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01044 DNA

http://www.dna.fi

DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2016, DNA recorded net sales of EUR 859 million and an operating profit of EUR 91 million. DNA has more than 3.8 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi, @DNA_Business and @DNA_Palvelu and Facebook.

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