DNA and Plan International Finland continue their cooperation – goal is to improve the digital skills of girls in particular

The purpose of the project is to close the digital divide

Because of their background, young people who have immigrated to Finland may be at risk of being deprived of the benefits and job opportunities brought by digitalisation. Lack of information and role models can make it harder for girls in particular to think of the ICT industry as their own future field.

“Our aim with this project is to prevent segregation and increase diversity, as the digital world should be fairly accessible to everyone. The hand of different kinds of talents should also be visible in the building of that world in order for us to be able to produce useful services for everyone”, says Tuuli Nummelin, Sustainability Manager at DNA.

During the project, young people aged 16 to 25 will get to know DNA and be offered new viewpoints into the digital sector. DNA employees will talk about their career paths, as well as offer up-to-date information about the new trends in the industry to the young people, encouraging them to pursue their own dreams. In joint meetings, DNA employees will also have the opportunity to learn new things about how young people experience the world.

Cooperation continues for the second year

Plan is an excellent partner for DNA in diversity cooperation, as the organisation has already worked with the target group for more than ten years. The cooperation is also a great continuation of the project that started already last year. Last year, 134 young people got to explore the ICT industry.

“We have cooperated with numerous employers over the years and have been delighted to see the great insights created through cooperation with young people. We look forward to seeing how we, together with DNA, will be able to inspire new young people to become interested in the digital world”, says Susanna Salmijärvi, Planner at Plan International Finland.

Media Inquiries:

Tuuli Nummelin, DNA Sustainability Manager, puh. 044 044 6000, tuuli.nummelin@dna.fi 
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi 

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. Plan strives for a just world, working together with children, young people, supporters and partners. Plan has been operating in Finland since 1998. Plan International was founded in 1937. Plan has no religious or political affiliations. Plan International works in over 80 countries.