DNA Oyj

DNA asked Finns about their favourite streaming services – two clearly stand out

Share

According to DNA’s recent survey, Netflix is by far the most used pay-for streaming service in Finland. The Finnish Broadcasting Company’s Yle Areena has a solid position among free streaming services, and it beats even YouTube in popularity. Finns clearly enjoy streaming services: one in five subscribes to at least three pay-for services in addition to the free ones.

According to the survey, 61 per cent of Finns use video streaming services at least as often as they watch regular TV. Around half (51%) consider it important to have a wide range of viewing content available in the home.

The most popular choice is Netflix. Well over half (64%) of the respondents had used Netflix in the last 12 months, and just under half (45%) said that they currently have an active account. The service is even more popular among the under 35s: 60 per cent had an active account and around four in five (83%) had used Netflix in the last 12 months.

The second and third most popular pay-for streaming services – C More and Ruutu+ – are far behind Netflix. Both had been used by 39 per cent of Finns. At the time of the survey, 22 per cent of the respondents had an active C More account and 19 per cent had an active Ruutu+ account. HBO Nordic had racked up the most trial subscriptions.

“Netflix has become established as an ‘essential service’ in Finnish homes, and many of our customers incorporate it into their broadband package. According to the survey, subscribing to other services and switching from one to another is especially common when a new series starts or a new sports season begins: 37 per cent of the respondents said that they switch services at least once every three months”, explains Mikko Saarentaus, DNA’s Vice President, Entertainment Business.

Of the free services, Yle Areena is easily the most popular. Almost 94 per cent of all respondents and nearly every respondent aged between 65 and 75 years (99%) had watched it in the last 12 months. Yle Areena’s closest rival was YouTube, which had been used by 90 percent of Finns under the age of 75 during the year.

Clear differences between age groups

When asked about their favourite streaming service, 68 per cent of all Finns chose Netflix first. Netflix is especially popular with 25–35-year-olds, of whom 80 per cent picked it as their favourite.

Yle Areena, which was the second most popular service on the whole, was the top choice for older people: 66 per cent of respondents aged between 65 and 75 years rated Yle Areena the best streaming service. Of all respondents, exactly half considered Yle Areena the best. Among the youngest age group (18–24-year-olds), the most popular service was YouTube.

“What people look for the most when it comes to streaming services are a wide range of content, an affordable price and good picture and sound quality. Having to set up accounts, paying for services unnecessarily and hunting for specific content between different services are the biggest annoyances. To put it simply, people want a service that is good, easy to use and cheap”, Saarentaus says.

“DNA’s TV Hubi service is designed to satisfy these wishes by providing a wide range of content, user-friendliness and simple billing that shows customers all their active accounts in one bill”, he adds.

The data collection for the survey was carried out as an online survey in the M3 Panel maintained by Bilendi Oy on 9–13 April 2021. The target group was Finns aged 18 to 75, and quotas were set for the survey sample to be nationally representative by gender, age and place of residence. A total of 1,000 survey interviews were conducted.

Further information for the media:

Mikko Saarentaus, Vice President, Entertainment Business, tel. +358 44 549 0374, mikko.saarentaus@dna.fi 
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi 

DNA TV Hubi is an Android-based open ecosystem that enables customers to watch TV and use online applications, play games and listen to music via one easy-to-use service. The service can be used to watch both traditional TV and pay-per-view streaming services. The device is 4K compatible and enables downloading applications such as games and music services. It can also be used to rent movies and to record content from free channels.

Images

Download
Mikko Saarentaus, DNA’s Vice President, Entertainment Business
Mikko Saarentaus, DNA’s Vice President, Entertainment Business
Download

Documents

Links

About DNA Oyj

DNA Oyj
DNA Oyj
PL 10
01044 DNA

http://www.dna.fi

DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2020, our total revenue was EUR 934 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

When 4G was introduced people around the world laughed at Finns – DNA Vice President describes how the joking ultimately turned into wonder and why Finland became a 5G pioneer that is letting go of old technology15.9.2021 09:00:00 EEST | Press release

In August 2021, DNA announced that it is closing its 3G network in Finland, bringing an end to an era of one mobile technology. Few people know that the reason behind Finland being able to abandon old forms of technology and quickly adopt new ones is a special Finnish characteristic that was once made fun of abroad. The jokes have transformed into wonder: how is a small northern country able to do this? The answer can be found in Finland’s long history with mobile and network technology and an exceptional pricing model.

Kun 4G otettiin käyttöön, suomalaisille naureskeltiin maailmalla – DNA:n johtaja kertoo, kuinka nauru muuttui lopulta ihmettelyksi ja miksi Suomi on nyt 5G:n edelläkävijä – ja luopumassa vanhasta teknologiasta15.9.2021 09:00:00 EEST | Tiedote

DNA ilmoitti elokuussa 2021 ajavansa 3G-verkkonsa alas Suomessa ja samalla yksi mobiiliteknologian aikakausi tulee päätökseen. Harva kuitenkaan tietää, että syy siihen, miksi Suomessa voidaan luopua vanhasta teknologiasta ja ottaa nopeasti käyttöön uutta, johtuu suomalaisesta erityispiirteestä, jolle aikoinaan maailmalla jopa naureskeltiin. Nyt nauru on muuttunut ihmettelyn aiheeksi: kuinka yksi pieni pohjoinen maa oikein pystyy tuohon? Syyt löytyvät Suomen mobiili- ja verkkoteknologian pitkästä historiasta sekä poikkeuksellisesta hinnoittelumallista.

DNA tutki: tässä ovat suomalaisten suoratoistosuosikit – kaksi selkeästi ylitse muiden9.9.2021 09:00:00 EEST | Tiedote

Netflix on selkeästi suomalaisten eniten käyttämä maksullinen suoratoistopalvelu, kertoo DNA:n teettämä tutkimus. Maksuttomista palveluista Yle Areenalla on vankka asema, ja se peittoaa suosiossa jopa YouTuben. Suomalaiset ovat myös ahkeria suoratoistopalveluiden tilaajia, sillä viidesosalla on käytössään vähintään kolme maksullista palvelua ilmaisten lisäksi.

DNA's 5G coverage includes half of Finns and 114 towns – the new locations are Aura, Ikaalinen, Kirkkonummi, Pertunmaa, Vesilahti and Äänekoski8.9.2021 09:30:00 EEST | Press release

The coverage of DNA's 5G network already includes 50% of Finnish residences, i.e. almost 2.8 million people, in a total of 114 different towns. The most recent locations connected to the network are Aura, Ikaalinen, Kirkkonummi, Pertunmaa, Vesilahti and Äänekoski. With regional expansions and an improved range of 5G devices, the strong growth of the popularity of 5G services continues.

DNA:n 5G-peitto kattaa puolet suomalaisista – paikkakuntia jo 114, uusina Aura, Ikaalinen, Kirkkonummi, Pertunmaa, Vesilahti ja Äänekoski8.9.2021 09:30:00 EEST | Tiedote

DNA:n 5G-verkon peittoalue kattaa jo 50 % suomalaisten asuinpaikoista, eli lähes 2,8 miljoonaa ihmistä, yhteensä 114 eri paikkakunnalla. Tuoreimmat verkkoon liitetyt paikkakunnat ovat Aura, Ikaalinen, Kirkkonummi, Pertunmaa, Vesilahti ja Äänekoski. Aluelaajennusten ja parantuneen 5G-laitevalikoiman myötä 5G-palveluiden suosio on edelleen selvässä kasvussa.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom