DNA TV’s statistics reveal: These are the movies that Finns watched in the Year of the Coronavirus 2020


Data on the top movie rentals on the DNA TV service shows that during the Year of the Coronavirus, the viewing preferences of Finns highlighted three characteristics in particular: positivity, familiarity and movies that were heavily debated in the media.

DNA has revealed DNA TV’s statistics on the top movie rentals of last year. The most rented movies by a clear margin were: Se mieletön remppa (The Renovation), Joker (2019)and Teräsleidit (Ladies of Steel).

Top movie rentals on DNA TV 2020 

  1. Se mieletön remppa (The Renovation)
  2. Joker (2019)
  3. Teräsleidit (Ladies of Steel)
  4. Bad Boys for Life
  5. Täydellinen joulu (A Perfect Christmas) 
  6. Heinähattu, Vilttitossu ja ärhäkkä koululainen (Hayflower, Quiltshoe and the Feisty First-grader)
  7. Frozen 2 (Finnish-language version)
  8. Rambo: Last Blood
  9. Tarhapäivä (Man and a Junior)
  10. Terminator: Dark Fate
  11. 1917
  12. Parasite
  13. Underwater
  14. The Gentlemen
  15. Once Upon A Time In Hollywood

According to Jarno Haikonen, Vice President, Broadband and TV Business at DNA, three key characteristics were highlighted in the movie preferences of Finns during the Year of the Coronavirus: feelgood movies, familiar action movies and movies that were heavily debated in the media.

“With the exception of Joker, it’s evident that viewers in 2020 were interested in feelgood movies, such as Finnish comedies, and a variety of action comedies, such as Bad Boys for Life. They were also keen to watch sequels to familiar action movies, as both Rambo and Terminator hit the top ten,” says Haikonen.

“A Finnish movie for the whole family, Hayflower, Quiltshoe and the Feisty First-grader, also made the top rentals list – it also performed extremely well at the theatrical box office. The Renovation didn’t get to play in cinemas for long before the coronavirus came, but during that time it attracted plenty of viewers, and has been one of the most rented movies on DNA TV since its release.” 

The top rentals of the Year of the Coronavirus also included movies that were debated in the media, especially Joker.

“It was a hit in the cinemas, attracted plenty of attention and was also successful at the Oscars. This same phenomenon was evident in the case of Ladies of Steel, too.” 

Unique cooperation with Netflix improves the viewing experience

In addition to traditional TV, Finns are increasingly often watching movies on streaming services such as Netflix, with which DNA has launched globally unique collaboration.

“Streaming services pose heavy requirements on home broadband. Data volumes on network connections are growing constantly. Many Finns are now facing a situation in which their current broadband is no longer enough for their needs – it would be worth their while to update their home broadband to the 5G era. On 5G, Netflix, Disney Plus and other services run smoothly, whether you’re watching them on your big screen or on many devices simultaneously,” says Haikonen. 

DNA is the first operator in the world to sell a home broadband subscription and the Netflix Family product – a Netflix 4K family subscription for four devices with one order and one invoice. With the DNA TV Hubi service, it’s easy to watch Netflix and other streaming services, such as Disney Plus, on your big screen at home.

Further information for the media:

Jarno Haikonen, Vice President, Broadband and TV Business, DNA Plc, tel. +358 (0)44 044 2058, jarno.haikonen@dna.fi 
DNA Corporate Communications, tel. +358 (0)44 044 8000, viestinta@dna.fi 



About DNA Oyj

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DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. We are Finland's largest cable TV operator. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The company was ranked the best employer in Finland in the large companies category of the 2019 Great Place to Work survey. In 2019, our net sales were EUR 942 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

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