eSIMs will be sold in all DNA Stores in Finland


DNA’s eSIMs are now available in more than 60 DNA Stores around Finland. The sales that started at the DNA Store in Kamppi, Helsinki on 28 May 2019 will be expanded due to high demand and customer interest.

eSIMs are now available in more than 60 DNA Stores around Finland.
eSIMs are now available in more than 60 DNA Stores around Finland.

The advantage of eSIM is the ease of subscription activation, meaning that there is no need to install a physical SIM card. 

‘The pilot sales showed that our customers are interested in eSIMs. Dozens of eSIMs were activated at the DNA Store in Kamppi in just a short period of time. Customers were also inquiring about eSIMs in other DNA Stores’,says Cedric Kamtsan, Vice President of DNA’s Handset Business.

In the future, eSIMs will enable the use of mobile network services for more devices, such as televisions, domestic appliances and smart watches.

The eSIM card looks the same as a SIM card, but it has a QR activation code instead of a chip. DNA customers can select a subscription compatible with eSIM from DNA’s consumer subscriptions.

In the initial phase, eSIM can be introduced on Apple’s iPhone XR, iPhone XS and iPhone XS Max as well as on the latest iPads.

Further information for the media:

Cedric Kamtsan, Vice President, Handset Business, DNA Plc, tel. +358 (0)44 906 2377, cedric.kamtsan@dna.fi

DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi


eSIMs are now available in more than 60 DNA Stores around Finland.
eSIMs are now available in more than 60 DNA Stores around Finland.


About DNA Oyj

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DNA is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. Our mission is to provide products and services that make our private and corporate customers' lives simple. As a telecommunications operator, DNA plays an important role in society by providing important communication connections and by enabling digital development. DNA was ranked as Finland's best place to work in 2019 in the Great Place to Work survey’s large companies category. In 2018, our net sales were EUR 912 million and our operating profit EUR 139 million. DNA has more than 4 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi and Facebook.

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