Espoon kaupunki - Esbo stad

Espoo named Travel Region of the Year 2018 in Finland

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Visit Finland, the Association of Finnish Travel Agents AFTA and Travel Research Company TAK Oy have chosen Espoo as the first ever Travel Region of the Year in Finland. 111 municipalities, regions and provinces from which accommodation statistics are available throughout the year were involved in the comparison. From now on, the Travel Region of the Year in Finland will be selected annually. The aim of the distinction is to draw attention to matters the development of which tourism areas should target.
EMMA - Espoo Museum of Modern Art is the Museum of the Year in Finland. Photo: Ari Karttunen
EMMA - Espoo Museum of Modern Art is the Museum of the Year in Finland. Photo: Ari Karttunen

The regions were evaluated based on the following criteria: increase in the number of visitors arriving at reg-istered accommodation establishments, increase in the length of stay of travellers and the even distribution of the number of overnight stays by tourists over the year, i.e. lack of seasonal variation. In addition, foreign visitors were interviewed in surveys done at the border and they were asked about their willingness to recommend Finland as a travel destination.


Long-term cooperation with local operators proves fruitful

The result is a consequence of Espoo Marketing Oy’s long-term cooperation with local tourist businesses and operators, and Visit Espoo’s methodical and targeted marketing activity to promote travel to the area, both in terms of tourism and travel to meetings and congresses. “Wonderful joint marketing over the years, development work and shared learning with Espoo’s tour operators were rewarded at the Matka Nordic Travel Fair 2019,” enthuses Jaana Tuomi, Managing Director of Espoo Marketing Oy.

Espoo is like Finland in miniature. “Espoo’s most attractive destinations are Nuuksio and Finnish Nature Centre Haltia, EMMA - Espoo Museum of Modern Art at WeeGee Exhibition Centre, innovation ecosystem Espoo Innovation Garden and the innovation tourism it brings and, more recently, the Waterfront Walkway Espoon Rantaraitti and the maritime Espoo, whose services are being constantly developed in the Rantaraitti development project,” says Tuomi. Every year, unique experiences and an active scientific community are attracting to Espoo not only tourists, but also a large number of international congresses and visitors to them. The new, free Tripsteri App Espoo application familiarises tourists and visitors with Espoo’s top destinations through themed and self-tailored tours, regardless of time and place.

Visitors in 2019 to be enticed by culture and top-class events

“2019 is a year of culture and top-class events in Espoo, the Travel Region of the Year. Events in Espoo will continue to become more diverse and international. Espoo’s location next to Helsinki, close to the airport and by good transport connections makes the city easy to reach,” says Miikka Valo, Director, Conventions & Tourism at Visit Espoo.

The number of overnight stays registered in 2018 in Espoo between January and November was 440,000, which represents a 7% increase over 2017. It is noteworthy that the increase was evenly spread throughout the year. The number of overnight stays for the whole year is confirmed in February. The average length of stay in Espoo is 2 nights and the average for foreigners, 2.9 nights. The largest foreign tourist groups between January and November 2018 were from Russia, China, Estonia, Poland and Germany. Between January and November 2018, the value of Espoo’s accommodation sales was €26.3 million.

Visit Espoo is part of city marketing company Espoo Marketing Oy, which is owned by the city. Espoo Marketing Oy attracts to Espoo companies, investments, visitors and congresses, and helps businesses to succeed.


Further information:
Espoo Marketing Oy/ Visit Espoo, Miikka Valo
tel. +358 43 824 6038, miikka.valo@espoo.fi

www.visitespoo.fi
www.facebook.com/VisitEspoo
twitter.com/visitespoo
instagram.com/visitespoo

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Espoo Marketing Oy/ Visit Espoo
Miikka Valo
Tel: +358 43 824 6038
Email: miikka.valo@espoo.fi

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EMMA - Espoo Museum of Modern Art is the Museum of the Year in Finland. Photo: Ari Karttunen
EMMA - Espoo Museum of Modern Art is the Museum of the Year in Finland. Photo: Ari Karttunen
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Espoon kaupunki - Esbo stad
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02070 ESPOON KAUPUNKI / ESBO STAD

+358 9 816 21http://www.espoo.fi

Visit Espoo is part of the city marketing company, Espoo Marketing Oy. Its business is to market the city and develop the area's vitality and competitiveness in collaboration with its partners.

As defined in the Espoo story, the company's aim is to boost Espoo's appeal and visibility among international audiences as an interesting innovation environment that focuses on knowledge, science, arts and economics, as well as being an attractive leisure and meeting destination. The goal is to entice new companies – with new jobs, research activities and visitors – to the area, and to help all companies to succeed. The company's marketing operations will cover both Finland and overseas markets.

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