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Fintech Company Wisor AI Secures $8 Million in Seed Funding to Modernize Global Supply Chain


Wisor AI, an advanced freight booking software solution, has raised $8 million in a seed funding round led by Team8. The funding will expedite Wisor’s mission to digitize the global supply chain industry and empower freight forwarders to plan, price and book a shipment in seconds instead of hours or days.

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Wisor's Co-Founders. From left to right: Ido Karavany, Co-founder & CTO; Raz Ronen, Co-founder & CEO; and Eiran Bolless, Co-founder & VP of Data & Analytics. (Photo: Business Wire)

Amid recent sectoral innovations geared towards different players in the value chain such as marketplaces and digital-first freight companies, Wisor has developed a software solution tailored specifically to the needs of freight forwarders themselves – the ones servicing the majority of freight volume today.

Wisor’s plug and play solution automates both the cumbersome, manual process of aggregating pricing data as well as the optimization of shipping routes across the global freight ecosystem, including airlines, ocean liners, trucking, and rail companies. This allows freight forwarders to do more with less, improving response rates, and freeing capacity to grow their business. In addition to pricing automation, Wisor’s advanced algorithms continuously optimize pricing in the background - even after the booking has been placed - presenting further opportunities for freight forwarders to cut costs and improve their margins.

Wisor’s platform provides its global customers a one-stop solution that organically integrates into their existing systems and workflows. By digitizing routing, pricing and quoting, the platform would also be able to extend to additional value added services such as payments, financing and insurance.

The opportunity to transform the freight forwarding market is massive. Today there are roughly 300,000 freight forwarders globally, including 100,000 in the US alone, handling $23.3 trillion in goods delivered to consumers. This huge market is ripe for disruption, as it lacks the tools and technology required to bring forwarding operations into the digital era. Wisor is focused on empowering freight forwarders to compete in a challenging environment suffering from high price volatility and reliance on outdated manual processes.

“As an entrepreneur, I am fascinated by traditional industries that still heavily rely on manual processes and legacy tools,” said Raz Ronen, CEO and Co-Founder of Wisor AI. “The complexity of supply chain management has become pronounced in recent years due to global disruptions caused by COVID-19. Wisor found a way to digitize this industry without requiring freight forwarders to fundamentally change the way they operate today, making the adoption seamless, while enjoying the benefits of digitization.”

“Team8 is excited to lead the seed funding round for Wisor AI in order to support their mission to bring the supply chain into the digital era," said Hadar Siterman Norris Partner at Team8 Capital. “With a clear vision to offer an end-to-end solution for all freight forwarding processes, Wisor is uniquely positioned to become a key player in this large, highly fragmented and increasingly complex industry. We are looking forward to working with Raz, Eiran, Ido and the Wisor team, who bring years of expertise in supply chain management, machine learning, data and AI to the table.”

Wisor’s funding round also included participation from Ocean Azul and Hico Investment Group, as well as pre-seed investors, Atooro Fund, The Dock, Seed IL Ventures, and Izaki Ventures.

About Wisor

Wisor AI is an advanced freight booking software solution geared towards modernizing the global freight forwarding industry which manages the delivery of everything we use, wear and consume. The company’s plug & play solution provides a global automated quoting solution, allowing freight forwarders to generate quotes and communicate with clients automatically and within minutes. Wisor's seamless integration and cutting-edge technology can empower more than 300,000 traditional freight forwarding companies to increase efficiency, cut costs and gain profitability. The company was founded in 2021 and is headquartered in Tel Aviv, Israel. To learn more, visit

About Team8

Team8 is a venture group that builds and invests in the most innovative technologies in the fields of fintech, cyber, data, and digital health. We leverage deep domain expertise, cutting-edge technology, and first-hand company-building experience to partner with entrepreneurs in founding globally-successful companies, while also investing in early-stage companies that are active in the Group's fields of interest. Visit to learn more.

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