FREE NOW joins The Climate Pledge
Europe’s leading multi-mobility platform takes another step to commit to its Net-Zero Initiative and signs The Climate Pledge, a commitment co-founded by Amazon and Global Optimism
Hamburg, February 17 - FREE NOW joins The Climate Pledge, a commitment co-founded by Amazon and Global Optimism to achieve net-zero carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050. FREE NOW is committed to reaching Net-Zero even earlier: the tech company will target 100% zero emission rides by 2030 in all key European markets.
The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040, was founded in 2019 by the global retail company, Amazon, and Global Optimism, an enterprise that focuses on social and environmental change. More than 53 companies joined the Pledge until today, sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions.
“As the U.S. takes an important step forward in the fight against climate change by officially rejoining the Paris Agreement this week, I am excited to welcome 20 new companies to The Climate Pledge who want to go even faster,” said Jeff Bezos, Amazon founder and CEO. “Amazon co-founded The Climate Pledge in 2019 to encourage companies to reach the goals of the Paris Agreement 10 years early, and we’re seeing incredible momentum behind the pledge with 53 companies from 18 industries across 12 countries already joining. Together, we can use our collective scale to help decarbonize the economy and preserve Earth for future generations.”
FREE NOW introduced its Move To Net-Zero Initiative in January 2021 which includes at least 50% fully electric vehicle rides by 2025, 100% zero emission rides by 2030 in all of its European markets, as well as immediate carbon-neutrality through offsetting. “We are thrilled to be joining other sustainability-minded companies with The Climate Pledge. It is our ambition and our commitment to the cities where we operate, to do our bit to reduce emissions and make it easier for people to take the environmentally friendly option,” said Marc Berg, FREE NOW CEO. “We are proud of the progress we’ve already made toward our commitments, but we can and will go much further.”
Signatories to The Climate Pledge agree to:
● Measure and report greenhouse gas emissions on a regular basis;
● Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies;
● Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050.
FREE NOW targets to reach the goals of the The Climate Pledge by 2030, 20 years ahead of the Paris Agreement, and become the first mobility platform in Europe to be Net-Zero across all of its European markets.
Director of Communications
Phone: +49 (0) 160 95161455
About FREE NOW
About FREE NOW
FREE NOW is the multi-service mobility joint venture backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 2,000 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.
Subscribe to releases from FREE NOW
Subscribe to all the latest releases from FREE NOW by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from FREE NOW
Europe’s leading mobility platform FREE NOW increases BEV tours by 71% in 202116.9.2021 11:52:04 EEST | Press release
● After introducing its Move To Net-Zero carbon emissions initiative earlier this year, FREE NOW announces its achievements in 2021 on the occasion of the European Mobility Week, which starts today ● Since January 2021, FREE NOW trips using Battery Electric Vehicles (BEVs) have grown by 71% and the platform has added 20% new BEV active drivers ● In addition, FREE NOW has integrated almost 130,000 new eScooters, eBikes and electric shared cars in the app, widening its green mobility offer and becoming the mobility platform with the biggest vehicle choice in Europe ● FREE NOW has offset 173,000 tons of CO2 emissions, covering all the emissions produced by the company and its services from the beginning of 2020 onwards ● The leading mobility platform will participate in the EU Mobility Week with a number of different activities to raise awareness of sustainable urban mobility
FREE NOW signs the Diversity Charter and sets new targets to increase the proportion of women in management positions25.5.2021 11:00:00 EEST | Press release
The leading mobility platform commits to the values of the Diversity Charter and expands its commitment to diversity and inclusion First targets defined to increase the proportion of women in all management positions – 38% by the end of this year and 43% by 2023 Implementing regional initiatives including tech scholarships and trips for people with disabilities extends the company’s existing commitment to diversity and inclusion for its consumers Hamburg, 25 May 2021 - FREE NOW, Europe’s leading multi-service mobility platform, is strengthening its commitment to building a diverse and inclusive workforce and corporate culture. Under the MAKE A MOVE initiative, the company is launching a series of measures. To mark the occasion of the first European Diversity Month in May 2021, set up by the European Commission, the company signs the ‘Diversity Charter’. When a company does so, this represents a public commitment to promoting diversity and equal opportunities for all staff. With this ac
FREE NOW announces international partnership with Cooltra12.5.2021 11:00:00 EEST | Press release
Cooltra’s eMopeds are available via the FREE NOW app in Spain, Portugal and Italy. The alliance reinforces FREE NOW’s position as a leading platform in multimodal, urban and sustainable mobility and its goal of achieving net zero by 2030. Booking, payment and license registration can be processed directly through the FREE NOW app. Hamburg, May 12th - FREE NOW, Europe’s leading multi mobility platform, and Cooltra, a European leader in sustainable micro mobility, announce their international partnership. From today on, FREE NOW users will be able to book the more than 7,500 electric scooters that Cooltra has in 6 European cities directly via the FREE NOW app: Barcelona, Madrid, Valencia, Lisbon, Rome and Milan. For the first time, users in Spain and Portugal can book a third party provider service via the FREE NOW app. In Italy, it is the second third-party integration after eScooter provider Voi. With this deal, thousands of Cooltra eMopeds become available via their usual account - no
Leading mobility platform FREE NOW and micro-mobility provider TIER announce strategic partnership across Europe - TIER e-scooter and e-moped services will be integrated into the FREE NOW app9.3.2021 10:00:00 EET | Press release
Micro-mobility provider TIER will make all its electric scooters and mopeds available in Germany and France in the FREE NOW app. Both companies are eager to increase the scope in the future. From April 2021 onwards, the partnership will start with the launch in eight German cities followed by France shortly afterwards. Further cities across Europe will be launched throughout the summer.
FREE NOW is the first mobility platform to offer free vaccination rides for users across Europe8.2.2021 10:14:06 EET | Press release
All FREE NOW users can take advantage of the Vaccination Ride offering: In Ireland, Germany, Poland, Portugal, Spain, Italy, Greece and Romania the leading tech company helps their customers to travel to vaccination centres in order to get their Covid-19 vaccination shot.
FREE NOW is the First Mobility Platform to Become Net-Zero in Europe by 203013.1.2021 10:23:51 EET | Press release
The leading tech company introduces its Move To Net-Zero: FREE NOW will be carbon-neutral immediately, targets at least 50% fully electric vehicle rides by 2025 and 100% zero emission rides by 2030 in all key European markets
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom