Gillette Gaming Alliance Heads to Inaugural TwitchCon Europe
Gillette (NYSE: PG), the world’s leading expert in men’s grooming, today unveiled its plans for a one-of-a-kind fan experience at TwitchCon Europe, which will take place in Berlin from April 13-14, while further highlighting the Gillette Gaming Alliance (GGA), a team of 11 Twitch streamers from 11 countries, that was announced last month in partnership with Twitch.
“We are really excited to be heading to TwitchCon Europe, the first event outside of the U.S., with our Gillette Gaming Alliance members - some of the best streamers from around the world,” said Jaweria Ali, Global Marketing Director at Gillette. “As a brand, we are committed to sparking and contributing to positive change through our ‘The Best Men Can Be’ efforts, and we are thrilled to bring this important initiative to the Twitch community while supporting our Alliance members and engaging with both esports and gaming fans alike.”
The Gillette brand activation at TwitchCon Europe (located at #F35) will include two streaming stations for Gillette Gaming Alliance members and a shave station for grooming touch-ups where both GGA members and fans can get shaves with SkinGuard razors, the latest product innovation with new technology designed to address skin sensitivity and prevent irritation for men. The activation will also feature a curing station, a machine used as part of RZR MKR to finalize customization on razors, plus some demos of the Gillette Lab’s heated razor.
Additionally, Gillette will be sampling razors to fans, with products such as Gillette Fusion Proglide with Flexball, which feature blades Made in Berlin. Gillette will host meet and greets with Gillette Gaming Alliance members, and gift them with a customized razor handle. Fans can stop by from 9am to 8pm to check out the fun offerings and receive free product samples.
As an extension of Gillette’s “The Best Men Can Be” campaign, the brand will leverage the Gillette Gaming Alliance to raise funds for charities, in the interest of supporting organizations that help men achieve their personal “best.” Members of the Alliance that choose to participate will dedicate their livestream to select charities, and Gillette will match the funds raised by the steamers from their fans, with all proceeds going to the designated partners.
“Twitch is delighted to have our global partners at Gillette play a presenting role in our historic, first TwitchCon event in Europe,” said Nathan Lindberg, Sr. Director Global Sponsorships at Twitch. “To have a globally recognized, blue chip brand bring together influencers from across the globe to our inaugural event is exactly how we define partnership.”
To stay up-to-date on the Gillette Gaming Alliance, including upcoming news and events, be sure to follow the streamers at:
- CourageJD (USA): https://www.twitch.tv/couragejd
- CiccioGamer89 (Italy): https://www.twitch.tv/cicciogamer89
- IzakOOO (Poland): https://www.twitch.tv/izakooo
- Daigothebeastv (Japan): https://www.twitch.tv/daigothebeastv
- Jovirone (Brazil): https://www.twitch.tv/jovirone
- Dendi (Russia): https://www.twitch.tv/dendi
- b0aty (UK): https://www.twitch.tv/b0aty
- MarkiLokurasY (Spain): https://www.twitch.tv/markilokurasy
- Yapyap30 (South Korea): https://www.twitch.tv/yapyap30
- Mithrain (Turkey): https://www.twitch.tv/Mithrain
- Papaplatte (Germany): https://www.twitch.tv/papaplatte
Gillette also has a strong presence in Berlin and the country of Germany. For over 80 years, Gillette has been deeply rooted in Berlin and manufactures in the Gillette factory, south of Tempelhofer Feld. Today, more than 800 employees work for Gillette in Germany. Gillette Germany has been producing groundbreaking innovations here since 1937, including the best Fusion5 shaving systems.
For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
Kristyn Brown, 212-796-9861
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Three Finalists Selected Following GA-ASI’s Blue Magic Belgium Event15.6.2019 14:00:00 EEST | Tiedote
Three finalists have been selected from GA-ASI’s Blue Magic Belgium event with the goal of supporting GA-ASI and the development of MQ-9B SkyGuardian Remotely Piloted Aircraft (RPA) for Belgium. The three Belgian companies selected are AIRobot, ALX Systems, and Hexagon. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190615005003/en/ "We were very impressed by the many talented companies and particularly by the innovative concepts presented by these three finalists," said Linden Blue, CEO, GA-ASI. (Photo: Business Wire) AIRobot, a company based at DronePort in Sint Truiden, Belgium, focuses on developing drone performance equipment for easy, precise and safe professional operations, while specializing in Artificial Intelligence (AI) for processing hyper-spectral imagery. ALX Systems is an Unmanned Aircraft System (UAS) solution provider based in Liège, Belgium and specializing in AI for processing Full Motion Video. Hexagon’s
World’s First E-Money License for Blockchains Issued to Monerium15.6.2019 11:35:00 EEST | Tiedote
Monerium ehf. has received a license from the Financial Supervisory Authority of Iceland to issue e-money on blockchains through its subsidiary, Monerium EMI ehf. The full license is the world’s first e-money license for blockchains issued under EU e-money regulations. The license is passportable within the largest global economic zone, the European Economic Area, and to external jurisdictions subject to regulatory approval and destination country regulations. Designed as a digital alternative to cash, e-money is a proven framework for digital fiat currency already in use for pre-paid cards and mobile wallets. By issuing e-money on blockchains, Monerium removes the need for intermediaries and provides the ability to automate financial transactions in many sectors, including payments, trade finance, securities settlement, and ecommerce. At the same time, e-money on blockchains extends Satoshi Nakamoto’s vision of online peer-to-peer currency transactions to a regulated form of digital f
Mattel® Unveils Hot Wheels™ id, Groundbreaking New Play System Bringing Together Physical and Digital Play, Available Exclusively at Apple.com, Select Apple Stores and on the App Store14.6.2019 16:00:00 EEST | Tiedote
Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels id, the evolution of the beloved brand that generations of kids have played with to ignite their challenger spirit. Through innovative vehicle play, Hot Wheels id brings together physical and digital in a Mixed Play experience with uniquely identifiable vehicles, a smart Race Portal, Smart Track, and digital hub, so you can build your personalized fleet, measure your performance, and compete like never before. Hot Wheels id is available starting June 14th exclusively at Apple.com, select Apple stores and on the App Store. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190614005084/en/ Hot Wheels Race Portal™ scans your Hot Wheels id vehicles into the app, tracks speed and counts laps via infrared sensors, and easily connects with your classic Hot Wheels track. (Photo: Business Wire) For the first time in history, kids can scan their Hot Wheels id cars digita
S BLOCK Co-host With World Blockchain Forum Singapore & World Blockchain Award Asia14.6.2019 15:45:00 EEST | Tiedote
Asia's highly anticipated blockchain event World Blockchain Forum · Singapore & World Blockchain Award · Asia will be held on June 22-23, 2019 at the Marina Bay Sands in Singapore. The conference will bring together more than 4,000 global elites from government, associations, regulatory agencies, investment institutions, blockchain project parties, financial technology, and media to discuss industry trends and innovations, jointly recognizing industry pioneers and contributions to promote the industry and achieve healthy and rapid development! The World Blockchain Forum Singapore & World Blockchain Award Asia will be co-hosted by S BLOCK. As a fast-growing digital asset management platform, S BLOCK was developed for the blockchain industry. This rapidly growing platform aims to serve the digital financial ecosystem and aims to commercialize by the end of 2019. The slogan of S BLOCK is “unleash your digital asset.” The platform also provides investors access to mainstream cryptocurrenci
Janssen Reports Top-Line Phase 3 Results for TREMFYA® (guselkumab) in Adults with Active Psoriatic Arthritis14.6.2019 14:39:00 EEST | Tiedote
The Janssen Pharmaceutical Companies of Johnson & Johnson today announced top-line results from the Phase 3 DISCOVER 1 and 2 studies, which evaluated the efficacy and safety of guselkumab compared to placebo in adult patients with active moderate to severe psoriatic arthritis (PsA). Both studies met their primary endpoints of American College of Rheumatology 20% improvement (ACR20), and the safety profiles observed for guselkumab in the DISCOVER programme were consistent with previous studies of guselkumab and current prescribing information.1 The DISCOVER programme comprises the first-ever Phase 3 studies evaluating an IL-23 p19 inhibitor for the treatment of psoriatic arthritis, and data will be presented at upcoming scientific medical meetings. Data from the two DISCOVER studies will serve as the basis of submissions to the U.S. Food and Drug Administration and European Medicines Agency seeking approval of guselkumab as a treatment for psoriatic arthritis, which are anticipated for
Velodyne Features Advanced Lidar for Port Terminal Automation at TOC Europe14.6.2019 13:00:00 EEST | Tiedote
Velodyne Lidar, Inc. (Stand A50) will demonstrate how its smart, powerful lidar solutions can advance port terminal automation at TOC Europe in Rotterdam, 18-20 June. Velodyne will highlight customer applications that show how its lidar sensors can be used in crane steering, container handling, internal terminal vehicles (ITV), automated guided vehicles (AGV), forklifts, and terminal security/yard monitoring systems. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190614005040/en/ DGWorld solutions demonstrate how Velodyne’s intelligent lidar sensors are helping port and terminal operators deliver consistent service quality and achieve increased safety. (Photo: Business Wire) DGWorld (Stand B21A), a Dubai-based Velodyne integrator, will showcase autonomous taxis, ITVs, AGVs, and terminal operation vehicles that use Velodyne lidar sensors to run autonomously. These vehicles use advanced artificial intelligence (AI), automation
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme