Business Wire

Global Brands Embrace RCS Messaging Based on the GSMA Universal Profile

Jaa

The GSMA today announced that multiple global brands including 1-800 CONTACTS, BMW Seattle, Detroit Pistons, MGM Resorts, Multiplus, Subway and Walgreens are showcasing Messaging as a Platform (MaaP) services based on the GSMA’s Universal Profile for Advanced Messaging (UP) at Mobile World Congress Americas. All plan to augment their existing SMS business messaging to Rich Communications Services (RCS) Application-to-Person (A2P) messaging, which creates a richer, more interactive experience for consumers and allows them to engage directly with brands within the messaging platform itself.

“Messaging as a Platform and RCS A2P is a huge upgrade on current SMS business messaging and opens up a host of possibilities for millions of brands to change the way they engage directly with consumers,” said Alex Sinclair, Chief Technology Officer, GSMA. “It is all underpinned by the GSMA’s Universal Profile, which is being adopted by mobile operators around the world, enabling a global RCS community with a unified, consistent and engaging user experience.”

These brands are working with aggregators and mobile marketing companies including 3Cinteractive, CM, ICF Olson, Mobivity, Movile, OpenMarket, Tiaxa and Zipwhip who are participating in programmes such as Google’s Early Access programme. Recent GSMA Intelligence estimates indicate that the A2P RCS market will be worth $74 billion by 20211. RCS continues to gain momentum, with over 50 global operator launches and over 136 million monthly active users around the world.

MaaP utilises the advanced messaging capability defined in the UP to open up a range of services that enhance the user experience through the use of artificial intelligence, chatbots and plugins as well ‘conversational commerce’. This will allow customers to make restaurant reservations, book train tickets or make retail purchases entirely via messaging. All transactions are time-stamped, verifying purchases and providing peace of mind to consumers, and multiple purchases can also be integrated into a single interface for greater convenience. MaaP also provides mobile operators with an opportunity to increase engagement with their subscribers.

The GSMA Universal Profile for Advanced Messaging
The GSMA recently issued UP 2.0, which builds on the first technical specification released last year by introducing key enablers for MaaP as well as improved messaging expressiveness, APIs, plug-in integration and improved authentication and security. The GSMA worked with the mobile operator community to develop the UP with the aim of simplifying and accelerating the adoption of interoperable communications services by providing an open, consistent and global messaging service across devices. It is currently backed by over 70 leading operators, vendors and OS providers worldwide.

The GSMA A2P Future Messaging Lab
The GSMA also recently launched the GSMA A2P Future Messaging Lab, designed to bring operators, messaging aggregators, mobile marketing companies and brands together to understand the operational and commercial requirements for RCS to become an industry-leading A2P messaging platform. The Lab will outline the latest developments with specifications on MaaP and will cover key topics such as monetisation, privacy, security and trust, interconnection and customer experience. The GSMA’s Future Networks programme will host the fifth GSMA A2P Future Messaging Lab on Monday, 11 September. For more information visit: www.gsma.com/futurenetworks/events-and-webinars/mwc-americas-san-francisco/

Future Networks at Mobile World Congress Americas 2017
At Mobile World Congress Americas in San Francisco, the GSMA’s Future Networks programme will host the seminar ‘Messaging as a Platform: The Future of Brand Communications’ on Tuesday, 12 September, 10:00-12:30, which will examine how RCS messaging is opening up new communications channels for brands. There will also be a seminar covering 5G, including plans for industry-specific services and how 5G tailored network slicing can be applied in multiple industries. The programme will also be present in the GSMA Innovation City showcasing live demos of global brands using RCS, chatbots and MaaP. To register for any of these events or for further information, please go to: www.gsma.com/futurenetworks/events-and-webinars/mwc-americas-san-francisco/.

-ENDS-

Notes to Editors
1.) GSMA Intelligence

About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

Contact information

For GSMA
Clare Fenny
+44 20 7067 0749
CFenny@webershandwick.com
or
GSMA Press Office
pressoffice@gsma.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme tältä julkaisijalta, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Celltrion Receives Positive CHMP Opinion for Herzuma® for Trastuzumab Biosimilar16.12.2017 01:13Tiedote

Celltrion, Inc. (KOSDAQ: 068270) announced today that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) issued a positive opinion recommending that Herzuma® (trastuzumab biosimilar) be granted marketing authorization in the European Union (EU) for the treatment of patients with early breast cancer, metastatic breast cancer, or metastatic gastric cancer whose tumors have either HER2 overexpression or HER2 gene amplification. The CHMP’s opinion will now be sent to the European Commission (EC) for final review. Herzuma® is a biosimilar to Herceptin®i, a breast cancer and gastric cancer treatment antibody biologic drug developed by Genentech and marketed by Roche. Herceptin® is a blockbuster drug which had worldwide sales of CHF 6.8 billionii (US$6.8 billion) in 2016, of which CHF 2.1 billioniii (US$2.1 billion) was in

Takeda and TiGenix announce that Cx601 (darvadstrocel) has received a positive CHMP opinion to treat complex perianal fistulas in Crohn’s disease15.12.2017 15:34Tiedote

Takeda Pharmaceutical Company Limited (TSE: 4502) (“Takeda”) and TiGenix NV (Euronext Brussels and NASDAQ: TIG) (“TiGenix”) today announced that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA), in conjunction with the Committee for Advanced Therapies (CAT), has adopted a positive opinion recommending a marketing authorization (MA) for investigational compound Cx601 (darvadstrocel). Cx601 is expected to be indicated for the treatment of complex perianal fistulas in adult patients with non-active/mildly active luminal Crohn’s disease, when fistulas have shown an inadequate response to at least one conventional or biologic therapy.2 This recommendation marks the first allogeneic stem cell therapy to receive a positive CHMP opinion in Europe. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/201712

Bitcoin Romania and Twispay Announce Integration Partnership Providing Users with the Ability to Purchase Bitcoin with Bank Cards15.12.2017 15:21Tiedote

Bitcoin Romania, leading Eastern European Bitcoin exchange & brokerage firm, and Twispay, Swiss-owned European payment processor and FinTech pioneer, today announced the availability of a payment integration that allows a global clientele to acquire Bitcoin and Ethereum cryptocurrencies using Visa and Mastercard bank cards. Unprecedented in Romania, this is one of the first East-Central European integration partnerships that allow consumers to use their cards to purchase cryptocurrency. Until recently, investors could only acquire cryptocurrencies through bank transfers and cash deposits, but the volatility of cryptocurrency markets dictates the need for additional operational flexibility. Investors require faster, safer, more reliable, and more comfortable ways to complete purchases. “One minute can make the difference between a million lost and a million earned. That is pr

Upon Conclusion of the Fourth Annual Forum for Promoting Peace in Muslim Societies, Scholars and Intellectuals Visit the Louvre Abu Dhabi Museum15.12.2017 14:38Tiedote

A high-level delegation of dignitaries, scholars and intellectuals participating in the fourth annual Forum for Promoting Peace in Muslim Societies, visited the Louvre Abu Dhabi museum. The delegation was headed by H.E Mustafa Ceric, former Grand Mufti of Bosnia; alongside Sheikh Mohammad Mukhtar Ould Imbala, Head of Mauritania’s Fatwa & Grievances Supreme Council; H.E Amar Mirghani Hussein, Sudanese Minister of (religious) Guidance and Endowments; and H.E Salho Jay, Imam of the Juma Masjid in South Africa. The Forum was held in Abu Dhabi from 11-13 December 2017, with the participation of more than 700 scholars, intellectuals and religious dignitaries from around the world. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171215005255/en/ Group Photo of the Scholars and Intellectuals during their visit to the L

Kennedy Wilson Acquires 124-Unit Northbank Apartments in Dublin, Ireland for €45 Million15.12.2017 14:00Tiedote

Global real estate investment company Kennedy Wilson (NYSE: KW) announces that it has acquired Northbank Apartments, a wholly-owned 124-unit apartment community in Dublin’s North Docks, for €45 million from Jarmar Properties Limited (In Receivership) acting through David Carson of Deloitte as Statutory Receiver, the lender being the National Asset Management Agency (“NAMA”). Situated in Dublin’s North Docks, Northbank is located just 50 meters from Kennedy Wilson’s existing 84-unit Liffey Trust apartments. The two buildings benefit from great transport links as the LUAS Red line is immediately adjacent connecting to Dublin’s city centre and main train stations in five minutes. “The successful acquisition of Northbank in such close proximity to our Liffey Trust asset allows us to leverage our existing presence and implement our value-add asset management strategy, including a

AML BitCoin Enters Phase II of ICO15.12.2017 12:00Tiedote

NAC Foundation, LLC announces today that the initial coin offering for the AML BitCoin – the world’s only patent-pending compliant digital currency – has been extended for another month to accommodate a torrent of last minute, new coin purchasers and the demands of thousands of current owners of the coin, who have had difficulty navigating the process of establishing the specialized wallet required to hold the innovative digital currency. This second phase of the AML BitCoin initial coin offering will see an increase in the price of the coin, from US $1.00 to US $1.25. The company has already been contacted by prospective purchasers in the slightly higher priced Phase II, and anticipates a further price increase to US $1.50 within a week or two. HitBTC, one of the world’s largest and most active digital currency exchanges, was prepared to list the AML BitCoin for trading on

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme