Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers
The Greater Fort Lauderdale Convention & Visitors Bureau has launched an unprecedented new destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. The campaign, which includes a new brand video and comprehensive digital marketing strategy, launched on United Nation’s World Tourism Day, a day that celebrated the importance of tourism and its cultural, political and economic values.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171003005728/en/
Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers (Photo: Business Wire)
The #greatertogether video is an expression of Greater Fort Lauderdale’s open-door/open heart philosophy for visitors in times of travel bans and safety concerns. “In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the colour of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.
Central to the initiative is a 1:45 minute video that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds. It opens with an iconic visual of yoga on the beach and continues with a portrayal of diverse activities and visitors, including two Muslim women wearing hijabs enjoying a cup of coffee together with a non-Muslim friend, millennials of mixed nationalities at play, LGBT couples and friends in warm embraces, members of the indigenous Seminole tribe, a not-so-mythical mermaid, local African-American street art and ending with a reveal of a human thumbprint and a welcome message in multiple languages. The video serves to foster resident’s continued pride in community and let the world know that in Greater Fort Lauderdale, everyone is welcome…every day.
An international marketing campaign has launched the #greatertogether video to consumers and international tour operators. The video is featured on the CVB’s website (www.sunny.org/greatertogether) including the stories of diverse residents and visitors describing why they enjoy living in Greater Fort Lauderdale and how they welcome visitors to the community. The “Faces” social media component of the program includes key local residents that were featured in the video and communicate diversity of the destination and how proud they are of the community that they live in.
The #greatertogether video is now featured on Greater Fort Lauderdale’s 24/7 streaming, multi-platform network, Hello Sunny TV and will be at prominent trade shows and conferences. The initiative will also include a digital distribution strategy through social media platforms, as well as international tour operator programs including Travel Audience, Travel Port, Tourico Holidays, LMT Club and Hotelopia. Marking efforts have been directed to audiences in the U.S. and Canada, the U.K., Scandinavia, Germany, Spain, France, Brazil, Colombia, Dubai, India/Sri Lanka, and other international markets with airline service to Fort Lauderdale-Hollywood International Airport.
Created by Starmark International, the CVB’s advertising agency, and produced by Diamond View, the video design conveys a strong human message: “A thumbprint symbolizes unity. No matter where you come from or what you look like, it represents the universal truth that people are one in the same. We are all human beings,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.
The 1.8 million population of the Greater Fort Lauderdale area, that celebrated its centennial in 2015, can easily justify its claim of being a progressive international visitor region. It is the most diverse county in the state of Florida with 32 of residents being foreign born. It also has one of the largest concentrations of LGBTQ households in the nation, with more than one million LGBTQ visitors annually.
Please find images here.
- End -
About Greater Fort Lauderdale
From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, Instagram, Foursquare, and Pinterest: @visitlauderdale.
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme tältä julkaisijalta, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
The Idle Man Signs Extension with Radial to Support International Business Growth14.12.2017 11:00 | Tiedote
Radial, the leader in omnichannel commerce technology and operations, today announced London-based menswear fashion retailer, The Idle Man, has signed an extension with Radial to support its international growth and expansion plans. The extension follows Radial’s ability to quickly launch fulfilment, international shipping, and customer service solutions on behalf of The Idle Man from its U.K.-based operations center in Manchester, in just three months. Radial’s services have improved overall customer satisfaction as The Idle Man expands its international footprint. Founded in 2014 by Oliver Tezcan, former menswear buying manager at Asos.com, The Idle Man was established to fill the gap left by mainstream retailers for fashionable men’s clothing at affordable prices. Quickly becoming the third largest menswear destination in the U.K., with over 1.5 million unique visits each mon
SES Drives 5G Satellite Demonstration Testbed Initiative with ESA14.12.2017 10:55 | Tiedote
SES is expanding its efforts to support 5G developments as part of ESA’s ARTES project, SATis5, where it will be enabling demonstrations of satellite-terrestrial integration for 5G networks. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171213006286/en/ SES Drives 5G Satellite Demonstration Testbed Initiative with ESA (Photo: Business Wire) The testbed infrastructure will comprise SES's fleet of Geostationary Earth Orbit (GEO) and Medium Earth Orbit (MEO) satellites, which will be integrated with terrestrial networks and state-of-the-art technologies. In addition to providing the space segment, SES's headquarters in Luxembourg will also host a SATis5 testbed node with prototypes of networks for satellite integration, along with other nodes located in Berlin and Erlangen, and an additional portable no
Alibaba Cloud Becomes the First Cloud Computing Company to Obtain C5 Attestation with Additional Requirements14.12.2017 10:00 | Tiedote
Alibaba Cloud, the cloud computing arm of the Alibaba Group, announced today that it had completed its assessment for the Cloud Computing Compliance Controls Catalogue (C5) set out by the Federal Office for Information Security in Germany, also known as Bundesamt für Sicherheit in der Informationstechnik (BSI). Alibaba Cloud is the world’s first cloud provider to achieve this attestation with the additional requirements. The attestation covers Elastic Compute Service (“ECS”), Relational Database Service (“RDS”), Object Storage Service (“OSS”), Content Delivery Network (“CDN”), Server Load Balancer (“SLB”), Virtual Private Cloud (“VPC”) and Alibaba Cloud Security available on Alibaba Cloud’s regions in Singapore and Germany. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171213006271/en/ Alibaba Cloud becomes t
Alps Electric to Exhibit at Major Chinese Trade Show ELEXCON 201714.12.2017 09:00 | Tiedote
Japanese electronic components manufacturer Alps Electric Co., Ltd. (TOKYO:6770) (President: Toshihiro Kuriyama; Head Office: Tokyo) will exhibit at ELEXCON 2017, to be held at the Shenzhen Convention & Exhibition Center in Shenzhen, China, from December 21. The company will introduce a wide range of technologies, particularly in the Internet of Things (IoT) domain. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171213005033/en/ Alps Electric Booth Design (Graphic: Business Wire) At ELEXCON 2017, one of China’s largest electronics expositions, Alps Electric will showcase technologies and solutions targeting each of the Internet of Things (IoT), Mobile and Automotive markets. Exhibit Highlight: IoT Sensor Network Module A sensor module for collecting a variety of data,
Photo Press Release: Giant Gingerbread Burj Khalifa Unveiled at DXB14.12.2017 08:57 | Tiedote
A 14 metre tall Burj Khalifa made of gingerbread takes centre stage at Dubai Airports’ Winter Wonderland DXB now open at Dubai International’s Terminal 3, B gates. “ Winter Wonderland DXB is the perfect way to get in the festive spirit just moments before jumping on a plane. An instagrammable village scene, set right in the middle of the airport, with entertainment for children and adults, visits from the main man in red on his sleigh and more!” said Helen Mellor-Mitchell, VP Media and Brand Engagement, Dubai Airports. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171213006275/en/ Winter Wonderland DXB arrives at Dubai International Airport (Photo: AETOSWire) Editors Notes Dubai Airports manages the operation and development of both of
As Part of the Fourth Annual Forum for Promoting Peace in Muslim Societies14.12.2017 08:20 | Tiedote
Undersecretary-General Adama Dieng, United Nations Special Adviser on the Prevention of Genocide, announced a joint cooperation agreement between the United Nations and the Forum for Promoting Peace in Muslim Societies to organize ten research workshops to promote religious education in the Islamic world. Dieng said the agreement was attained following a set of previous meetings with His Excellency Shaykh Abdallah bin Bayyah, President of the Forum for Promoting Peace in Muslim Societies. Both parties discussed a potential cooperation between them to promote religious education via extensive academic programs, and agreed to organize ten research workshops the details of which shall be announced later. Dieng explained that the United Nations highly appreciates the efforts exerted by the Forum for Promoting Peace in Muslim Societies to promote tolerance and coexistence among p
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme