Business Wire

GreenCity Partners With ASM Global for Development and Operation of Proposed Henrico County, Virginia, Arena to Be Greenest in United States


GreenCity Partners and ASM Global announced today they have entered into an agreement for the development and operation of the proposed 17,000-seat GreenCity Arena in Henrico County planned to be the greenest venue in the U.S.

This press release features multimedia. View the full release here:

To view this piece of content from, please give your consent at the top of this page.

GreenCity development in Richmond, Virginia, site of proposed greenest arena in the U.S. (Photo: Business Wire)

The venue will be designed for touring concerts, family shows, sports and tournaments, and will be a central feature of the $2.3 billion development.

The agreement also provides for ASM Global to partner in other components of GreenCity, including its main street retail and hospitality uses that developers believe will provide additional district synergies.

ASM Global is the world’s leading venue management company and producer of live-event experiences. With over 350 premier venues worldwide, the company has a diverse sports and entertainment portfolio of arenas, stadiums, performing arts centers, theaters and convention centers across five continents.

“What we wanted in an arena-development partner is someone that also understood district programming,” GreenCity Partners principal Michael Hallmark said. “The arena may well be the main attraction, but GreenCity is much more.”

Henrico first announced GreenCity in December 2020 as a mixed-use development featuring office, residential, retail and hotel uses designed to high-sustainability standards as an eco-district. The arena is being planned as a net-zero energy project with additional design features and practices that developers believe will make it the greenest arena in the nation.

“A growing list of touring artists as well as corporate sponsors are viewing climate change action strategies as key factors in their decision process. They can go anywhere. We want them to come here,” Hallmark said. “Developing science-based targets and net-zero goals is just good business.”

“Henrico County is thrilled to welcome ASM Global as another key partner in GreenCity,” said Board of Supervisors Chairman Frank J. Thornton of the Fairfield District. “The company has a stellar record operating hundreds of premier sports and entertainment venues throughout the world, including State Farm Stadium in Glendale, Arizona—the site of yesterday’s Super Bowl LVII. With our Community Development Authority in place and ASM Global added to our all-star team, GreenCity has tremendous momentum and is ready for takeoff.”

The arena construction will be largely paid for by bonds issued through the GreenCity Community Development Authority, which was established by the Henrico Board of Supervisors on Jan. 24. The CDA will be overseen by a separate board. JPMorgan Chase & Co. is expected to lead the underwriting effort.

“Through most of last year, we had been focused on the formation of the CDA and the arena financing,” GreenCity Partners’ Susan Eastridge said. “With the development entitlements in place and development agreements signed with the county, partnering with a world-class arena development and management partner was one of the last remaining pieces to advancing the arena design and construction.”

The arena site, located along Interstate 95 between East Parham Road and Interstate 295, is seen as the best location for a major arena in Virginia.

“We believe this location is optimal within the greater region, as the I-95 corridor connects touring shows from Boston to Miami. It will be a tremendous venue for us as well as Central Virginia,” ASM Global Executive Vice President of Development Liam Thornton said. “Additionally, the extensive work already done by Henrico County in terms of completing planning approvals, the development agreement and the formation of the CDA demonstrates their track record of successfully partnering with the private sector on consequential projects.”

The mixed-use nature of the development, the creation of a district around the arena and its extensive focus on sustainability standards also were draws for ASM Global.

“It’s a beautiful development plan, impressive at every level,” ASM Global President and CEO Ron Bension said. “GreenCity offers tremendous synergies for the talent we hope to attract as well as the corporate partners we believe will be eager to be a part of this exciting project.”

Design for the arena will be finalized in the fall. Construction is expected to begin in early 2024 with completion in 2026. Images are available courtesy of GreenCity Partners and ASM Global.

About Henrico County, Virginia

Located along interstates 95, 64 and 295 in Virginia's capital region, Henrico County is a diverse, highly educated community of about 340,000 residents and one of the Commonwealth’s top localities in both public and private sector employment as well as visitor spending. Henrico holds a AAA bond rating from the three major rating agencies, and its commitment to fiscal management is matched by its leadership in economic development and environmental stewardship.

About GreenCity

GreenCity is a $2.3 billion private, mixed-use eco-district development that includes a 17,000-seat arena for major concerts, sporting events and other entertainment. GreenCity would be designed around principles that promote environmental sustainability, civic engagement and inclusion. The development would integrate extensive parks, trails and open spaces, and include 2 million square feet of office space, 280,000 square feet of retail space, 2,400 housing units, hotels and the arena.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. Follow ASM Global on Facebook, Instagram, Twitter, and LinkedIn.

To view this piece of content from, please give your consent at the top of this page.

Contact information

Jim Yeager
breakwhitelight (for ASM Global)
Mobile: 818-264-6812

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Advent Technologies' Chairman and CEO, Dr. Vasilis Gregoriou Elected as Chair of EU IPCEI Hy2Tech Group29.3.2023 16:03:00 EEST | Press release

Advent Technologies Holdings, Inc. (NASDAQ: ADN), an innovation-driven leader in the fuel cell and hydrogen technology sectors, is pleased to announce the election of its Chairman and CEO, Dr. Vasilis Gregoriou, as the Chair of the Important Project of Common European Interest (“IPCEI”) Hy2Tech Facilitation Group (the “Facilitation Group”). The election took place at the 1st General Assembly for Hy2Tech and Hy2Use, two of the European Union's IPCEIs, which aim to promote research, innovation, and the first industrial deployment of hydrogen technology infrastructure in Europe. This press release features multimedia. View the full release here: Dr. Vasilis Gregoriou (Chairman and CEO, Advent Technologies) during the 1st General Assembly for Hy2Tech and Hy2Use in Berlin, Germany. (Photo: Business Wire) The General Assembly was held on March 28, 2023 in Berlin, and was jointly organized by the German Federal Ministry for Economic Af

FarEye and Syscons Partner to Deliver a Unified Last-mile Consumer Experience29.3.2023 16:00:00 EEST | Press release

FarEye today announced a strategic partnership with Syscons to deliver a streamlined, end-to-end pre- and post-purchase last-mile delivery experience for retailers, fashion brands and manufacturers in Europe. The FarEye delivery management platform becomes part of Syscons’ supply chain and omnichannel solutions they support and implement, with the aim to simplify and expedite customers’ implementations, leading to faster time-to-market and increased value on their investments. FarEye will work closely with Syscons with customers particularly in Southern Europe to deploy their last-mile solutions. FarEye will work with both divisions of Syscons Group - Syscons Interactive and Syscons Industries- which supports fashion brands and retailers in their digital transformation journey and manufacturers in their direct-to-consumer transformation journey. Together, the companies will provide a superior last-mile technology platform with Syscons’ omnichannel portfolio for a complete end-to-end co

Vaultree Achieves Google Cloud Ready - AlloyDB Designation29.3.2023 16:00:00 EEST | Press release

Vaultree, the Data-In-Use Encryption leader, today announced that it has successfully achieved Google Cloud Ready - AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. This market-expanding milestone follows Vaultree’s successful $12.8 million series A funding round, selection as the only Irish recipient of the European Innovation Council (EIC) grant and the appointment of renowned tech industry veteran Rinki Sethi to its executive board of directors. Google Cloud Ready - AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. These partners have closely collaborated with Google Cloud to add support for AlloyDB into their solutions and tune their existing functionality for optimal outcomes. This designation recognizes the partner solutions that have met a core set of functional requirements and been validated

Planview and UiPath Partner to Optimize Test Automation with Value Stream Management Capabilities29.3.2023 16:00:00 EEST | Press release

Planview, the leading platform for connected work from portfolio planning to delivery, today announced a new strategic collaboration with UiPath (NYSE: PATH), a leading enterprise automation software company. The integration is designed to fuse the UiPath Business Automation Platform with the Planview market-shaping Value Stream Management (VSM) solution Planview® Tasktop Hub. By combining UiPath Test Suite and VSM, teams can improve the automation of repetitive and time-consuming tasks, reduce manual errors, and accelerate the delivery of their products. “Our collaboration with UiPath is a game-changer for technology leaders looking to solve efficiency and visibility challenges,” said Louise K. Allen, Chief Product Officer, Planview. “Rapid and continuous automation testing is no longer a nice-to-have; it’s critical to accelerating digital transformation and fostering the future of connected work. A recent Planview report found that bottlenecks frequently happen at the end of the rele

Zayed Sustainability Prize Launches New Category to Accelerate Climate Solutions and Protect the Planet for Future Generations29.3.2023 15:14:00 EEST | Press release

The Zayed Sustainability Prize, the UAE’s pioneering global award for recognising excellence in sustainability, has launched a special category called ‘Climate Action.’ This new category is aimed at recognising and promoting innovative solutions that address climate change and protect the planet's natural resources. This press release features multimedia. View the full release here: Employee of Zayed Sustainability Prize winner, Okuafo Foundation, demonstrates how to use a drone to optimise agricultural production (Photo: AETOSWire) The launch of the Climate Action category coincides with the UAE's Year of Sustainability, a national initiative that aims to accelerate sustainable development across the country in line with the UAE’s national strategy. It also comes ahead of the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28), which will be hosted in the UAE later this year. H.E. Dr. Sultan

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom