IFA 2017 Provides a Huge Boost for Industry and Retail
IFA 2017 has attracted more than 253,000 visitors to Berlin, as the power of innovation and brands yet again turned the event into the world’s most important tradeshow for consumer electronics and home appliances. With more than half of all trade visitors coming from abroad, IFA Berlin provided a huge boost for both manufacturers and retailers in the crucial run-up to the holiday period, which runs from Thanksgiving in the United States all the way to Christmas and the New Year. Once again, IFA was operating at full capacity, with 1,805 exhibitors showing their latest products and services on 159,000 square meters of fully booked show floor at Messe Berlin. The mood among exhibitors was highly optimistic, not least given the expected order volume of 4.7 billion euro achieved during the six days of the event. IFA Berlin is closing its doors on 6 September.
Once again, IFA 2017 demonstrated that it is a key driving force for both brands and retailers. In the run-up to the industry’s most important sales season, the high order volumes seen in Berlin point to a strong and positive end-of-year business. IFA was also the showcase for numerous innovations and product launches, which demonstrates that “IFA is and remains the ideal meeting place and market place for trade and industry," said Hans-Joachim Kamp, Chairman of the Supervisory Board of the IFA organizer, gfu Consumer & Home Electronics GmbH.
“IFA has strengthened its role as the world's most important trade show in this anniversary year, with the tenth edition of Home Appliances@IFA. It just shows the extraordinary contribution of the event to the expected positive development in the global market for domestic appliances," said Dr. Reinhard Zinkann, Chairman of the ZVEI Association for Electric Appliances and CECED President.
"By bringing together the world´s great innovators, brands, technologies, products, entrepreneurs and media all in one place, IFA is the most efficient platform to tell your story worldwide – whether you are a start-up or a long-established brand," said Dr. Christian Göke, CEO of Messe Berlin. “We are extremely happy with the enthusiasm and energy shown by all our exhibitors."
Exceptional global media awareness
Journalists from more than 70 countries came to Berlin to report on the flood of new and innovative products and technology trends shown this year at IFA.
Jens Heithecker, IFA Executive Director, said: "IFA is the global powerhouse for innovation, and the volume of media coverage around the world just serves to underline IFA’s global importance. In 2017, we welcomed 6,000 journalists here in Berlin, and nearly 2,800 came from more than 70 countries."
IFA’s Global Broadcast Center played host to broadcasters from all around the world, including news agencies such as AP and Reuters, public broadcasters from the EBU and commercial broadcasters partnering through ENEX. Among the broadcasters reporting from IFA were Al Jazeera from the United Arab Emirates, Nine Network from Australia, CCTV and Tianjin TV from China, 01net TV, LCI, BFM TV and OUATCH.tv from France, Eurosport, the BBC and BeIn Sport from the UK, RAI from Italy, NHK from Japan, YTN and KBS from South Korea, IBA International from Israel, TRT from Turkey and NDTV from India as well as US broadcasters CNBC / NBC and CNN.
Huge Success for IFA Global Markets
This year also saw a huge success for IFA Global Markets, which brings together OEMs and ODMs at one location in the heart of Berlin, in what is now Europe’s largest sourcing and supply chain event for the consumer electronics and home appliances industry.
The CEO of Messe Berlin, Dr. Christian Göke, described the event as “absolutely impressive”. "This year, IFA Global Markets truly made a quantum leap, both in terms of size and quality," he said.
"Our exhibitors are thrilled," said Zhang Jing, director of the Chinese Chamber of Commerce, who supports 150 IFA Global Markets exhibitors. "Just an hour after the opening, my exhibitors already had some of the biggest and most important customers at their booths," she said.
Changwoo Yoon, senior researcher at the Korean Electronics and Telecommunications Research Institute praised the high quality of the event: "Last year, we gained a large company from China as an important customer. IFA Global Markets is an opportunity for us to meet global companies all in one space."
With IFA Global Markets, the growing B2B segment of OEM / ODM manufacturers has an exclusive new home at STATION Berlin. Compared to last year, the size of IFA Global Markets doubled, and still the event was fully booked.
Sensational Kick-Off for IFA NEXT
However, the biggest success was arguably delivered by a new concept - IFA NEXT, which exceeded all expectations. From the very first day, IFA's new innovation hub was hugely popular with all visitors, bringing together a full range of 130 start-ups, 70 companies, as well as industry alliances, organizations and research facilities.
IFA NEXT benefited from the fact that it was based right next to the venue for all IFA Keynotes, the IFA + Summit congress as well as IFA guest conferences. The layout of the new venue gave the event an extra boost, making IFA NEXT an attractive location for both exhibitors and visitors. The open layout of the hall, with clear paths leading to the stage at its center, together with the modern, modular design of the stands, all contributed to the overall impression that this was a marketplace for ideas and the perfect meeting point for a lively community of innovators. Many international encounters, together with visits by ambassadors from Japan and Korea, and leading politicians and business leaders provided plenty of buzz for all at IFA NEXT. The great feedback from journalists also underlined that IFA NEXT is a fantastic platform for innovators of all sizes.
Exhibitor statements will soon be available online.
IFA 2018 will take place from 31 August to 5 September.
Roland M. Stehle
Presse- & Öffentlichkeitsarbeit
Tel.: +49 911 3777900
Nicole von der Ropp
IFA PR Manager//Corporate Communication
Tel.: +49 30 3038 2217
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme tältä julkaisijalta, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
California Sports Surfaces Announces New Senior Leadership22.9.2017 23:21 | Tiedote
The California Sports Surfaces (CSS) brand, as part of ICP Construction (ICP), today announces the appointments of Steve Lock as global vice president; John Graham as leader, strategic accounts and global relationships; and Malcolm Parkes as managing director, Australia California Sports Surfaces. CSS is the leading supplier of such prestigious sports surfacing solutions as DecoTurf, Plexicushion Prestige, Rebound Ace, Premier Sports Coatings, Premier Court and Plexitrac. These world-renowned product lines supply the US Open, the Australian Open and other distinguished sporting events. Steve Lock has assumed the role of global vice president, responsible for managing the US and global sales and marketing teams for California Sport Surfaces. He was previously the leader for California Sports Surfaces in Australia and the Asia/Pacific region, and will be relocating to ICP global headquar
CORRECTING and REPLACING Smiths Detection Wins Biggest Ever Single Order for Next-Generation Hold Baggage Scanner for Frankfurt Airport22.9.2017 19:02 | Tiedote
Please replace the release with the following corrected version due to multiple revisions to the headline, subhead and body of the release. The corrected release reads: SMITHS DETECTION WINS BIGGEST EVER SINGLE ORDER FOR NEXT-GENERATION HOLD BAGGAGE SCANNER FOR FRANKFURT AIRPORT Advanced HI-SCAN 10080 XCT hold baggage scanners offer flexible, sophisticated detection capabilities Smiths Detection has won its largest single order ever for its advanced HI-SCAN 10080 XCT hold baggage scanners, with an associated eight-year service agreement. The contract covers 35 of our HI-SCAN 10080 XCT next-generation scanners to support the upgrade to the ECAC Standard 3 explosives detection systems. The solution will deliver increased security and operational efficiency, and can easily be upgraded to mee
California Sports Surfaces’ Rebound Ace Portable Court to be Used at Inaugural Laver Cup22.9.2017 17:37 | Tiedote
California Sports Surfaces (CSS), a brand under ICP Construction (ICP), is pleased to announce its innovative Rebound Ace Portable sport surfacing system is being used in the inaugural Laver Cup in Prague, Czech Republic, Sept. 22-24, 2017. CSS’s Rebound Ace system was selected to provide comfort, consistency and playability to the Laver Cup participants, who represent the best tennis players in the world. For this event, organizers worked with California Sports Surfaces to create a stunning black surface that would keep spectators focused on the game play. Rebound Ace Portable is an interlocking, temporary court system that provides premium cushion and comfort to maximize players’ performance. It has been chosen for use for several high-profile events, including the Fed Cup, Davis Cup, and the Singapore-based WTA Finals, for which it was specifically created. Laver Cup is modeled afte
Mobile RPG ‘King’s Raid’ Set to Launch in European Markets22.9.2017 14:00 | Tiedote
Mobile RPG “King’s Raid” which was launched in February in Korea, North America and SEA, is officially launching in European Markets (Google Play and Apple App Store) this month. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170922005006/en/ Mobile RPG King’s Raid is officially launching in European Markets (Google Play and Apple App Store). It is a Character Collection mobile RPG game full of charming characters and high-end graphics. It includes real-time PvP and large scale Raid content. King’s Raid was launched in February in Korea, North America, and SEA. King’s Raid developed by Vespa Interactive went viral and became a hot Mobile RPG even with limited marketing and lack of brand recognition. As it slowly made the charts in Popularity and Grossing Sales in both markets, it succeeded in reaching the Top 5 in both major App markets in Korea within a month
Smiths Detection is Supplying the Latest Technology for ECAC Standard 3 EDS Upgrade at Frankfurt Airport22.9.2017 14:00 | Tiedote
Smiths Detection is providing the latest hold baggage scanning technology to support the upgrade to ECAC Standard 3 explosives detection systems at Frankfurt Airport. Awarded by the Procurement Office of the Federal Ministry of the Interior in Germany, the contract includes 35 x HI-SCAN 10080 XCT next generation scanners which will not only detect the explosive threats specified by the new standard, but can also easily be upgraded to meet future requirements to identify evolving threats, such as homemade explosives. Frankfurt is Europe’s second largest airport in terms of cargo and fourth in passenger numbers (over 60 million in 2016) and these figures are expected to continue growing. The new technology will deliver the security and operational efficiencies required by such a busy airport both now and into the future. For deployment ahead of the upcoming ECAC deadline of 20
IBC2017 Reports Record Visitor Numbers in Its 50th Year22.9.2017 12:32 | Tiedote
In its 50th anniversary, IBC2017 has confirmed a year-on-year increase in visitor numbers, marking a record attendance of 57,669 across the six day event. Visitors from across the expanding media ecosystem had the opportunity to learn about the opportunities offered by technologies - including social media TV, OTT, VR, AR, Cloud, IP, Bots and 5G - and to meet the most intelligent robots. Visitors to the 15 exhibition halls witnessed many exciting new launches; Launch Pad grew year-on-year with a record number of exhibitors; the Future Reality Theatre and Content Everywhere Hub free programmes were packed with diverse and new exciting content, embracing the transformation. Conference delegates packed the Forum to hear from leading experts from Facebook, Google, CNN, HTC Viveport, Dolby, C4 and ITV to discuss and debate the hot topics challenging the industry with a focus on m
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme