Business Wire

Inaugural CES Unveiled Amsterdam Debuts Tomorrow


Consumer Technology Association (CTA):

This press release features multimedia. View the full release here:



CES Unveiled Amsterdam kicks off tomorrow, and is set to break records for most attendees and exhibitors of an inaugural CES Unveiled event abroad. More than 500 attendees are expected at the event, which will unite top media, startups, buyers and industry influencers and serve as a preview of the innovation to come at CES® 2018. Schedule is as follows:


Thursday, October 26, 2017


12:30-1:30 PM: Onsite Registration & Badge Pickup


1:30-1:40 PM: Introduction and Welcome Remarks

Gary Shapiro, President and CEO, CTA

HRH Prince Constantijn, the Netherlands


1:40-2:05 PM: CTA Trends and Market Research Presentation

Steve Koenig, Sr. Director Market Research, CTA


2:05-2:35 PM: CES 2018 News Conference

Gary Shapiro, President and CEO, CTA

Karen Chupka, Sr. VP, CES and Corporate Business Strategy, CTA


2:35-2:45 PM: Q&A with CTA Executives

Gary Shapiro, President and CEO, CTA

Karen Chupka, Sr. VP, CES and Corporate Business Strategy, CTA

Steve Koenig, Sr. Director Market Research, CTA


2:45-3:10 PM: Panel Discussion: Connectivity Improving Our Lives

Gary Shapiro, President and CEO, CTA

Charles Jackson, Deputy CEO, Pricer

Manuel Kohnstamm, Chief Corporate Affairs Officer, LibertyGlobal

Jeroen Tas, Chief Innovation and Strategy Officer, Philips

Willem Strijbosch, Head Autonomous Driving, TomTom


3:10-3:30 PM: Closing Remarks

HRH Prince Constantijn, the Netherlands

Gary Shapiro, President and CEO, CTA


3:30-5:30 PM: Networking Reception & Tabletop Exhibition



Beurs van Berlage

Damrak 243
1012 Z J Amsterdam


A total of 43 companies will exhibit new-to-market products across multiple verticals in the tech industry. Check out what some of the exhibitors will be showcasing with this pitch video playlist.

CTA is partnering with StartupDelta, led by HRH Prince Constantijn, to preview some of the budding startups that will be attending CES 2018. In 2018, even more Dutch innovative startups plan to exhibit at Eureka Park, the startup destination flagship at CES.

A featured exhibitor at CES Unveiled Amsterdam is Sure Petcare. Sure Petcare will be showcasing the SureFlap Microchip Pet Door Connect for the first time in the Netherlands. The world’s first app-controlled pet door enables owners to access the pet door from anywhere and gain valuable insights into their pet’s daily activities and behaviors via the app. Insight reports into pets’ health and wellbeing helps owners to identify and address the changing needs of their pet throughout its lifetime.

High-definition video b-roll from CES is available for easy download on . See exclusive photos from the CES show floor, keynotes, conference sessions, events and award ceremonies in the CES photo gallery .

Note to Editors: The official name of the global technology event is “CES ® .” Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.

Please note updated CES security measures on , including bag check points, bag restrictions and exceptions and badge pickup locations for CES 2018.

About CES:

CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)™, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at and on social.

About Consumer Technology Association:

Consumer Technology Association (CTA)™ is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.


  • CES Unveiled Amsterdam
    October 26, Amsterdam, Netherlands
  • CT Hall of Fame Dinner
    November 7, New York, NY
  • CES Unveiled New York
    November 9, New York, NY
  • CES Media Days
    January 7-8, Las Vegas, NV
  • CES Unveiled Las Vegas
    January 7, Las Vegas, NV
  • CES 2018 - Register
    January 9-12, Las Vegas, NV
  • CES Asia 2018
    June 13-15, Shanghai, China

Contact information

Consumer Technology Association (CTA)
Teresa Hsu, 703-907-5259
Bernice Morquette, 703-907-7651

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