JUKKA-PEKKA VUORI APPOINTED HALTI´s NEW CEO

 "Halti needs to move on to a new phase with a sharpened business direction. The company's brand equity has performed well, but now there is need for concrete changes in order to strengthen the competitive position. Halti`s traditions and strengths will be ensured naturally. Jukka-Pekka Vuori has a remarkably track record of change projects in brand companies and the kind of leadership qualities and teamwork skills, which I believe will take us forward, "says Halti's Chairman of the Board Robert Ingman.

"The market situation in the outdoor business category is very tight. Consumer behavior and purchasing channels are changing rapidly. Halti's brand value is strong, but now there is a need to create the company's next phase of growth and form sharpened competitive position. Brand differentiation is based on unique product innovation, the unique story and the attractive design. Ensuring the profitability is our number one priority in the near future. Our keen focus will be on existing customer relationships and product portfolio rationalization. Investments into a deeper understanding of consumer trends, innovation, and online distribution channels are essential and very critical for future growth, " says Jukka-Pekka Vuori.

For more information :
Chairman of the Board Robert Ingman, Halti Oy, tel 020 142 4650
Jukka- Pekka Vuori , tel 050 5987 064