Business Wire

Liv Cycling Celebrates 10th Anniversary of Business Dedicated to Women in Cycling

Jaa

Liv Cycling, the company dedicated to getting more women on bikes, today reignites its How We Liv global brand campaign and shares data sources behind its 3F Design Philosophy—the information fueling the company’s engineering and design process for high-performance bike design.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180418005880/en/

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global ...

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global brand campaign. Photo courtesy of Liv.

“At Liv, we take an innovative approach through our 3F Design Philosophy: Fit, Form, Function,” said Phoebe Liu, Chief Branding Officer. “Building bikes for women from the ground up using this lens is our brand compass, and this year we are excited to provide more transparency about our Fit data,” continued Liu.

Liv’s 3F Design Philosophy manifests from more than 15 sources, including NASA published research, a Global Body Dimension Database and Aerospace Medical Research laboratory published research. Informing thousands of data points about women’s anatomy, sizing variations, muscle energy and outputs, these extensive studies are analyzed by Liv design teams and segmented into three significant layers of data: Body Dimensions, Muscular Activity, and Strength Patterns.

“These three layers of data are the backbone of all Liv bike designs,” said Sophia Shih, Liv Product Development Advanced Engineer. “Our global team of riders and ambassadors is also important to our process. Using their feedback, we refine products to perform at the highest level possible. This involves frame design and stiffness, component design and selection, and positioning, so the entire bike build maximizes women’s power.”

Liv’s global brand campaign, “How We Liv,” this year features Liv Global riders Lesley Paterson, Shirin Gerami and the wild ideas that fuel their passion to ride, while encouraging women to push their personal limits and form community through cycling– a sentiment the brand believes can lead to joy and empowerment.

As part of the campaign and in honor of its 10-year anniversary, Liv also introduced its global #WildIdeasContest, calling on all visionaries, courageous dare-takers, and wild souls to share their personal narratives, further igniting the movement of women everywhere to ride and share stories of bike adventures.

In 2007, Liv founder and CEO Bonnie Tu went on a bike ride and found bikes and cycling clothing didn’t fit her. It was then that Tu declared, “If there isn't a brand suitable for female cyclists, then I should create one.” Liv brand was launched in Taiwan the following year on April 22nd, 2008 (Earth Day) with a media cycling Tour de Taiwan and opening its first retail shop in Taipei. Liv Cycling is now available around the world and has one of the largest ambassador programs in cycling, with more than 400 riders.

“This decade has been a tremendous journey. Today we renew our commitment to helping build community while making the best bikes for women around the globe,” said Tu.

About Liv

Liv is the only cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to support community and be the number one resource for women cyclists around the world. For more information, visit liv-cycling.com.

Contact information

Media:
Liv
Brook Hopper
brookhopper@liv-cycling.com
805-340-5034

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Tory Burch Names Pierre-Yves Roussel Chief Executive Officer12.12.2018 00:26Tiedote

Tory Burch, LLC, today announced it has named Pierre-Yves Roussel Chief Executive Officer, starting early 2019. A longtime LVMH executive, Mr. Roussel will be based out of Tory Burch’s New York headquarters; he will join and report to the Company’s board of directors. In partnership with Ms. Burch, he will lead and implement the company’s global strategy with a focus on operations. “There are very few leaders in the industry who have both a commercial track record and a deep admiration for the creative process. I respect what he has built at LVMH and value the way he thinks about business, luxury and the fashion industry as a whole. He also shares my belief in the importance of a culture-led company. We have a strong management team in place and Pierre-Yves is a natural fit as we continue to focus on long-term growth and global expansion,” said Tory Burch, who is currently Chief Executive Officer and will assume the role Executive Chairman and Chief Creative Officer. “I’m very excited

United Nations Climate Action Award Goes to Germany for the First Time11.12.2018 22:00Tiedote

Within the context of the United Nations Framework Convention on Climate Change, two ProVeg projects were awarded the Momentum for Change Climate Action Award 2018 in the category Planetary Health. One of these is the health promotion project Aktion Pflanzen-Power, jointly initiated with BKK ProVita. ProVeg and its partner received the award for their work in schools. It marks the first time that this award has gone to Germany. The award ceremony took place yesterday in the Polish city of Katowice as part of the 24th UN Climate Change Conference. ProVeg and BKK ProVita promote children’s health and climate action Aktion Pflanzen-Power aims to improve the availability and quality of vegan and vegetarian dishes in schools. Together with BKK ProVita, ProVeg has so far reached 24,800 students at 41 schools throughout Germany on the subject of wholesome, plant-based nutrition as part of the health promotion project. Healthy nutrition with Aktion Pflanzen-Power Andreas Schöfbeck, member of t

Thales and Gemalto are granted regulatory clearance by the European Commission11.12.2018 20:01Tiedote

Regulatory News: Reference is made to the joint press release by Thales (Euronext Paris: HO) and Gemalto (Euronext Amsterdam and Paris: GTO) dated 27 March 2018 in relation to the launch of the recommended all-cash offer by Thales for all the issued and outstanding shares of Gemalto (the “Offer”), the publication of the Offer Document, and the joint press release of Thales and Gemalto dated 10 August 2018 in relation to the further extension of the Acceptance Period. Terms not defined in this press release will have the meaning as set forth in the Offer Document. Thales and Gemalto announce today that they have been granted merger control Regulatory Clearance by the European Commission, following Thales’s commitment to divest its general purpose hardware security modules (GP HSM) business globally1 to a suitable purchaser. This clearance is effective immediately. Together with the merger control clearances obtained in China, Israel, South Africa and Turkey, and clearances relating to f

Starr Insurance Companies Expands Aviation Insurance Operations to Brazil11.12.2018 18:43Tiedote

Starr Insurance Companies today announced that Starr International Brasil Seguradora S.A. (“Starr Brazil”) has been granted a local license to offer aviation insurance. “We are thrilled to be adding aviation capability in an important, growing economy like Brazil,” stated Steve Blakey, president and chief executive officer for Starr Insurance Holdings, Inc. “As a worldwide leader in aviation insurance solutions, we are constantly seeking new opportunities and markets to meet the growing needs of the aviation and aerospace industry around the globe.” Fernanda Strachino, aviation specialist underwriter, has joined Starr Brazil to head the new aviation division. Fernanda brings more than 16 years’ of experience in the aviation and insurance market. Starr Brazil will offer a variety of aviation coverages, including: Aircraft Hull & Liability; Spare Parts; Third-Party Legal Liability; Corporate Non-Owned Aircraft Liability; General Liability; RETA Insurance (Mandatory Liability), Hangarkeep

Andersen Global Continues Growth in United Kingdom With Claritas Tax Limited11.12.2018 17:30Tiedote

Today, Andersen Global expanded its reach in the United Kingdom with the addition of Claritas Tax Limited, a tax advisory and compliance services firm based in Birmingham, the second largest city in the country. Claritas is the fourth firm collaborating with Andersen Global in the UK. “Adding a sought-after firm like Claritas is not only a logical extension for Andersen Global, but it broadens our offering in the UK. Their practice focuses on corporation tax, R&D tax reliefs, mergers and acquisitions, private equity and venture capital in addition to serving individuals,” said Mark Vorsatz, Andersen Global Chairman and Andersen Tax LLC CEO. “Iain Wright and his team enhance our already robust core competences in the UK, a critical market for our clients, and we look forward to working with Claritas on a number of upcoming corporate opportunities.” Founded in 2012, Claritas Tax Limited is an advisory led business that provides a full range of tax advisory and compliance services to entr

Seoul Semiconductor Wins Patent Litigation against Everlight in Germany and Is Awarded Statutory Litigation Costs11.12.2018 17:00Tiedote

Seoul Semiconductor Co., Ltd. (KOSDAQ:046890) (“Seoul”), a leading global innovator of LED products and technology, announced that it won a patent litigation against Everlight Electronics Co., Ltd. (“Everlight”) in Germany. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181211005233/en/ Seoul Semiconductor's Headquarters in Korea (Photo: Business Wire) The patent involved in this litigation relates to an LED package structure for thermal dissipation. Everlight purchased this patent from a U.S. company in 2017, and subsequently brought a patent lawsuit against Seoul in the Manheim Court of Germany. In December 2018, however, the Manheim Court ruled in favor of Seoul and ordered that Everlight, as the losing party, should bear the statutory costs of the court proceeding. In the United Kingdom, Seoul had already won a patent litigation against Everlight earlier this year. At that time, the UK Patent Court also ordered that Ever

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme