Business Wire

Liv Cycling Celebrates 10th Anniversary of Business Dedicated to Women in Cycling

Jaa

Liv Cycling, the company dedicated to getting more women on bikes, today reignites its How We Liv global brand campaign and shares data sources behind its 3F Design Philosophy—the information fueling the company’s engineering and design process for high-performance bike design.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180418005880/en/

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global ...

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global brand campaign. Photo courtesy of Liv.

“At Liv, we take an innovative approach through our 3F Design Philosophy: Fit, Form, Function,” said Phoebe Liu, Chief Branding Officer. “Building bikes for women from the ground up using this lens is our brand compass, and this year we are excited to provide more transparency about our Fit data,” continued Liu.

Liv’s 3F Design Philosophy manifests from more than 15 sources, including NASA published research, a Global Body Dimension Database and Aerospace Medical Research laboratory published research. Informing thousands of data points about women’s anatomy, sizing variations, muscle energy and outputs, these extensive studies are analyzed by Liv design teams and segmented into three significant layers of data: Body Dimensions, Muscular Activity, and Strength Patterns.

“These three layers of data are the backbone of all Liv bike designs,” said Sophia Shih, Liv Product Development Advanced Engineer. “Our global team of riders and ambassadors is also important to our process. Using their feedback, we refine products to perform at the highest level possible. This involves frame design and stiffness, component design and selection, and positioning, so the entire bike build maximizes women’s power.”

Liv’s global brand campaign, “How We Liv,” this year features Liv Global riders Lesley Paterson, Shirin Gerami and the wild ideas that fuel their passion to ride, while encouraging women to push their personal limits and form community through cycling– a sentiment the brand believes can lead to joy and empowerment.

As part of the campaign and in honor of its 10-year anniversary, Liv also introduced its global #WildIdeasContest, calling on all visionaries, courageous dare-takers, and wild souls to share their personal narratives, further igniting the movement of women everywhere to ride and share stories of bike adventures.

In 2007, Liv founder and CEO Bonnie Tu went on a bike ride and found bikes and cycling clothing didn’t fit her. It was then that Tu declared, “If there isn't a brand suitable for female cyclists, then I should create one.” Liv brand was launched in Taiwan the following year on April 22nd, 2008 (Earth Day) with a media cycling Tour de Taiwan and opening its first retail shop in Taipei. Liv Cycling is now available around the world and has one of the largest ambassador programs in cycling, with more than 400 riders.

“This decade has been a tremendous journey. Today we renew our commitment to helping build community while making the best bikes for women around the globe,” said Tu.

About Liv

Liv is the only cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to support community and be the number one resource for women cyclists around the world. For more information, visit liv-cycling.com.

Contact information

Media:
Liv
Brook Hopper
brookhopper@liv-cycling.com
805-340-5034

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Key UK SEP Patent Win for TQ Delta20.3.2019 22:03:00 EETTiedote

TQ Delta LLC, a technology development and licensing firm, secured a judgment on March 18 by the High Court of Justice of England and Wales immediately enjoining ZyXEL Communications UK Ltd and its Danish parent company, ZyXEL Communications A/S, from further infringement of TQ Delta's European Patent (UK) 1 453 268. TQ Delta's patent relates to Digital Subscriber Line ("DSL") technology. In an earlier judgment, handed down on March 12, the Court found that the patent was valid and essential to the operation of ADSL2 and VDSL2. In that judgment, the Court held that the ZyXEL defendants have infringed and continue to infringe the patent. The Court also found that a second patent would have also been essential and infringed but was invalid. In its judgment earlier this week, the Court also found that the ZyXEL defendants were "holding out" against taking a licence to TQ Delta's portfolio of patents relating to DSL. It granted an immediate injunction and costs against the ZyXEL defendants

Lehman Brothers Treasury Announces the Successful Auction of a Portion of its Intercompany Claim against Lehman Brothers Holdings Inc.20.3.2019 21:15:00 EETTiedote

In connection with its previously announced partial wind-down, Lehman Brothers Treasury Co. B.V. in liquidation (“LBT”), through its U.S. counsel Kramer Levin Naftalis & Frankel LLP, announced that its placement agent, Seaport Loan Products LLC, successfully concluded an auction of a US$10,475,844,413 portion of LBT’s US$34,548,000,000 intercompany claim (the “Intercompany Claim”) against Lehman Brothers Holdings Inc. for a total gross purchase price of US$179,472,166. The sale is expected to close during the first week of April 2019. The net proceeds of the sale (after deducting various sale-related costs and expenses), together with certain available cash, will be used to fund a final distribution to creditors of LBT who do not receive substitute notes as a result of LBT’s prior solicitation process. For more information on the partial wind-down, including information about the Intercompany Claim sale, the final cash distribution, and anticipated timelines, an Information Notice has

Susan Ochs Joins PSB as Global Head, Financial Services20.3.2019 20:34:00 EETTiedote

PSB, a global research-based consultancy, announced today that Susan Ochs has joined the firm as Senior Vice President and Global Head, Financial Services, effective immediately. Ochs is based in New York and is responsible for the global development of the financial services practice and will contribute to other industry practices as well. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190320005671/en/ Susan Ochs, SVP, Global Head, Financial Services, PSB (Photo: Business Wire) “We are proud of the amazing brands we currently partner with across the financial sector,” said Mike Chuter, CEO, PSB, to whom Ochs reports. “With Susan’s combination of private and public finance expertise we’ll be able to deliver even more meaningful insights to our current and future partners. We are delighted to welcome Susan and are excited about the deep experience she brings.” Ochs has more than two decades of experience across the financial

Corsair Infrastructure Partners Announces Long Term Investments by HarbourVest Partners20.3.2019 17:35:00 EETTiedote

Corsair Infrastructure Partners (“CIP”), the global infrastructure investment business of Corsair Capital (“Corsair”), today announced that HarbourVest Partners (“HarbourVest”), a leading institutional investor active across multiple asset classes and geographies, has invested in three new CIP-managed funds established to deploy capital in the aviation, port, and road sectors. Earlier this year, CIP’s new funds closed on the acquisitions of shareholdings in three platform companies – the airport developer Vantage Airport Group, the Australian stevedore DP World Australia, and the Spanish toll-road operator Itínere Infraestructuras – from various selling shareholders including Gateway Infrastructure Investments, a legacy CIP-managed vehicle. The investments from HarbourVest come from a long-term pool of institutional capital dedicated to supporting infrastructure equity sponsors like CIP, and will play an important role in the execution of CIP’s growth strategies for all three platforms

Fishawack continues to build best-in-class service offering with Dudnyk acquisition20.3.2019 16:00:00 EETTiedote

Fishawack, a leading independent healthcare communications specialist, is excited to announce its acquisition of Dudnyk, the Philadelphia-based healthcare communications agency. Dudnyk is an award-winning, full-service agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190320005204/en/ Dudnyk leadership team includes Christopher Tobias, PhD, President; Laurie Bartolomeo, EVP, Creative Director; Drew Desjardins, EVP, Chief Strategy Officer; Annemarie Armstrong, EVP, Director of Client Services; John Kemble, EVP, Creative Producer. (Photo: Business Wire) Fishawack’s goal is to increase the range of healthcare communications services that it can offer to commerc

ExaGrid Nominated in Six Categories for the 2019 Network Computing Awards20.3.2019 15:00:00 EETTiedote

ExaGrid ®, a leading provider of intelligent hyperconverged storage for backup, today announced that it has been nominated in six categories for the 2019 Network Computing Awards. ExaGrid has become a finalist for Data Centre Product of the Year, The Return on Investment Award, Hardware Product of the Year, Product of the Year, The Customer Service Award, and Company of the Year. Voting to determine the winner in each category is underway now and closes on April 23. The results will be revealed at an evening award ceremony in London on May 2. ExaGrid’s model EX63000E backup storage appliance with data deduplication is a nominee in four categories. The model provides the largest scale-out system and offers up to a 2PB full backup with an ingest rate of 432TB/hr, which is three times faster than any other backup storage on the market. “We are thrilled to be nominated by IT staff, and recognized by Network Computing, in six prestigious categories this year,” said Bill Andrews, CEO and Pre

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme