Business Wire

Liv Cycling Celebrates 10th Anniversary of Business Dedicated to Women in Cycling

Jaa

Liv Cycling, the company dedicated to getting more women on bikes, today reignites its How We Liv global brand campaign and shares data sources behind its 3F Design Philosophy—the information fueling the company’s engineering and design process for high-performance bike design.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180418005880/en/

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global ...

Liv riders and friends on an urban night ride, photo released today as part of the How We Liv global brand campaign. Photo courtesy of Liv.

“At Liv, we take an innovative approach through our 3F Design Philosophy: Fit, Form, Function,” said Phoebe Liu, Chief Branding Officer. “Building bikes for women from the ground up using this lens is our brand compass, and this year we are excited to provide more transparency about our Fit data,” continued Liu.

Liv’s 3F Design Philosophy manifests from more than 15 sources, including NASA published research, a Global Body Dimension Database and Aerospace Medical Research laboratory published research. Informing thousands of data points about women’s anatomy, sizing variations, muscle energy and outputs, these extensive studies are analyzed by Liv design teams and segmented into three significant layers of data: Body Dimensions, Muscular Activity, and Strength Patterns.

“These three layers of data are the backbone of all Liv bike designs,” said Sophia Shih, Liv Product Development Advanced Engineer. “Our global team of riders and ambassadors is also important to our process. Using their feedback, we refine products to perform at the highest level possible. This involves frame design and stiffness, component design and selection, and positioning, so the entire bike build maximizes women’s power.”

Liv’s global brand campaign, “How We Liv,” this year features Liv Global riders Lesley Paterson, Shirin Gerami and the wild ideas that fuel their passion to ride, while encouraging women to push their personal limits and form community through cycling– a sentiment the brand believes can lead to joy and empowerment.

As part of the campaign and in honor of its 10-year anniversary, Liv also introduced its global #WildIdeasContest, calling on all visionaries, courageous dare-takers, and wild souls to share their personal narratives, further igniting the movement of women everywhere to ride and share stories of bike adventures.

In 2007, Liv founder and CEO Bonnie Tu went on a bike ride and found bikes and cycling clothing didn’t fit her. It was then that Tu declared, “If there isn't a brand suitable for female cyclists, then I should create one.” Liv brand was launched in Taiwan the following year on April 22nd, 2008 (Earth Day) with a media cycling Tour de Taiwan and opening its first retail shop in Taipei. Liv Cycling is now available around the world and has one of the largest ambassador programs in cycling, with more than 400 riders.

“This decade has been a tremendous journey. Today we renew our commitment to helping build community while making the best bikes for women around the globe,” said Tu.

About Liv

Liv is the only cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to support community and be the number one resource for women cyclists around the world. For more information, visit liv-cycling.com.

Contact information

Media:
Liv
Brook Hopper
brookhopper@liv-cycling.com
805-340-5034

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

2018 Healthcare+ Expo Taiwan: Where Tech Meets Medicine15.8.2018 16:03Tiedote

From November 29th to December 2nd 2018, global-leading biomedical and technology institutes will gather in Taipei for the top healthcare and technology event in Asia - The Healthcare+ Expo - Taiwan. In line with the theme “Med X Tech”, a lineup of global leaders in technology will share the latest technology advancements and how technology create better solutions for future medical applications. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180815005001/en/ This year, the expo gathers 400 + world-class medical institutes and multi-national IT/ICT/electronic giants. The IT giants will showcase medical innovations of AI, IoT and robotic technologies. The medical institutes will demonstrate advanced medical technologies, smart hospital designs, products, and services while bio-pharmaceutical, medical device, and genetic enterprises will provide the most current updates in precision medicine. In all, more than 1,400 booths wil

PEI-Genesis Names Kris Haggstrom Senior Director of E-Commerce and EMS15.8.2018 14:07Tiedote

PEI-Genesis, a global leader in the design and assembly of custom engineered connectors and cable solutions, has named Kris Haggstrom Senior Director of E-Commerce and Electronic Manufacturing Services (EMS), it was announced today by Peter Austin, Corporate Vice President, PEI-Genesis. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180815005021/en/ PEI-Genesis names Kris Haggstrom Senior Director of E-Commerce and Electronic Manufacturing Services (EMS). (Photo: Business Wire) “As PEI-Genesis has grown into a stronger, larger, global company capable of providing services across all markets, our customers have always considered us to be their connector solutions provider,” said Austin. “We have moved from being known as the fastest custom assembler of connectors, to having the largest available-to-sell connector inventory, to making finished cable assemblies, to providing total custom engineering and design capabilities. Wit

Quanergy Signs Oprema as Distribution Partner for UK and Ireland15.8.2018 13:00Tiedote

Quanergy Systems, Inc., a global leader in the design and development of solid state LiDAR sensors and smart sensing solutions, today announced a partnership with Oprema, the fastest growing U.K. security distributor. Through the partnership, Oprema will provide full distribution support for Quanergy’s QORTEX™ for Security system across the United Kingdom and Ireland. Oprema will be Quanergy’s first distributor in the U.K. and Ireland, and will provide access to Quanergy’s LiDAR-based security system QORTEX for Security, an intelligent 3D perimeter fencing system that combines LiDAR hardware and software to enable real-time 3D detection, tracking and classification of security breaches. The solution was developed for use across various industries in which large-scale perimeter monitoring is essential. Tim Duggan, technical director at Oprema commented: “We are delighted to have signed a distribution agreement with Quanergy and are extremely excited about the technological advancements

itslearning and Google for Education Strike New Education Partnership, Deliver Major New Integrations to Improve Learning Outcomes15.8.2018 09:00Tiedote

itslearning today announced its collaboration with Google for Education, delivering the first phase of a comprehensive technology roadmap. This initial milestone aligns with the itslearning mission to improve the efficacy of technology in education. The collaboration will involve significant work across R&D, Sales, and Marketing functions. With phase one complete, these capabilities are now available: Use of Google assignment templates to quickly ‘make a copy’ of a single Google file for each student with one click Easy administration of assignments within the itslearning environment by uploading from or linking to documents on Google Drive Ability to collaborate and give real-time feedback in Google Docs directly from an itslearning assignment screen Automatic management of file permissions to prevent learners from making post-deadline changes to a submitted file View, annotate, and grade submitted files with a grade or against a rubric, all from within one itslearning screen “We are

Pacific Drilling Announces Second-Quarter 2018 Results15.8.2018 00:38Tiedote

Pacific Drilling S.A. (OTC: PACDQ) today reported results for the second quarter of 2018. Net loss for the second-quarter 2018 was $103.7 million or $4.86 per diluted share, compared to net loss of $96.1 million or $4.50 per diluted share for the first-quarter 2018, and net loss of $138.1 million or $6.48 per diluted share for second-quarter 2017. Pacific Drilling CEO Paul Reese commented, “This quarter we continued to provide outstanding operational services to our clients, delivering revenue efficiency of 98.7 percent. Our strong operating results have been recognized by clients as we successfully secure new work for our high-specification, deepwater drillship fleet. Petronas recently exercised its option to contract Pacific Santa Ana for an additional year of work commencing in mid-2019. In addition, we have a letter of intent from Eni for Pacific Bora to work in Nigeria, as well as two letters of award for drilling services in the U.S. Gulf of Mexico for Pacific Khamsin and Pacific

Gilead Sciences Announces Executive Promotions15.8.2018 00:00Tiedote

Gilead Sciences, Inc. (NASDAQ: GILD) today announced that Gregg Alton has been appointed Chief Patient Officer, a newly created role that will facilitate access to the company’s medicines and increase focus on reaching patients. The company also announced that Diana Brainard, MD, has been promoted to Senior Vice President, HIV and Emerging Viral Infections, and that Andrew Cheng, MD, PhD, Chief Medical Officer, has decided to leave Gilead to pursue another opportunity. Mr. Alton joined the company nearly 20 years ago and was the architect of its access program, which has enabled Gilead’s HIV medicines to reach more than 11 million people in the developing world. He has helped shape the organization in a number of executive positions, including as general counsel, and more recently, leading the company’s international commercial operations and corporate affairs groups. Prior to joining Gilead, he was an attorney at the law firm of Cooley Godward, LLP, where he specialized in mergers and

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme