LR Health & Beauty Builds Most Modern Aloe Vera Production Plant in Europe
LR Health & Beauty continues to grow and is expanding its production capacities. The most modern production facility for LR Aloe Vera products in Europe is being built at the headquarters of the network marketing company in Ahlen (Westphalia, Germany) until December 2017. LR invests EUR 4.5 million in high-tech machinery alone and underscores its leading position in the production and marketing of first-class Aloe Vera products, which are distributed by LR sales partners.
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Model view of the new Aloe Vera production site of LR Health & Beauty. Copyright: Assmann Group/LR
The new Aloe Vera production plant is part of LR’s sustainable growth strategy. On an area of approx. 4,000 m2, the popular LR Aloe Vera Drinking Gels, of which LR has sold more than 55 million litres since 2002, will be produced and dispatched starting from the end of the year. “Aloe Vera products are one of the core competencies of LR. We have made Aloe Vera popular in Germany and boast the most extensive know-how in this area. To meet the increasing demand by our sales partners, we are expanding our production capacities in Ahlen,” explained Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
Quality has top priority for LR. The highest hygienic standards apply at the production site. The tanks used for the production of the Aloe Vera Drinking Gels are manufactured individually; there are no ready-made solutions here. The dimensions are huge. Each of the three high-tech containers is 6.5 metres high with a capacity of 39,000 litres. The machinery corresponds to the latest state of the art.
Another highlight of the new building is the so-called skywalk. A 40-metre-long walkway will be built on the first floor which runs in parallel to the production rooms. It will be glazed on one side so that visitors can follow the individual production steps live – from blending through to filling of the bottles and packaging. “This serves to reinforce our claim ‘Made in Germany’ with highest quality standards which become tangible for our LR sales partners through our transparent production,” explains Dr. Thomas Stoffmehl.
LR Health & Beauty
Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. The range includes care and decorative cosmetics, dietary supplements and perfumes. In the fragrance segment, the company, which was founded in 1985, has established exclusive cooperations with celebrities such as Guido Maria Kretschmer, Karolina Kurkova and Bruce Willis. With 1,200 employees as well as thousands of registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. LR also established the LR Global Kids Fund e. V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.
LR Health & Beauty
Head of PR / Public Affairs
Tel: +49 2382 70 60 114
impact Agentur für Kommunikation GmbH
Tel. + 49 69 955264-33
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