Business Wire

MANTIS Startup to Disrupt Online Advertising Industry With Advanced Online Video Vetting AI Technology

Jaa

Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris, May 2018 at startup booth: D17-001, Viva Technology Paris 24-26 May, 2018.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180522005610/en/

Mantis working process (Graphic: AETOSWire)

Mantis working process (Graphic: AETOSWire)

Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser control over ad placement within relevant content.

Mantis is a video moderation system that uses state-of-the-art AI techniques to identify video content that is relevant for advertisers through a highly efficient content vetting system. The Mantis vetting system detects, classifies and categorizes relevant content based on specified brand attributes and characteristics, ensuring brand safety and efficient spending of online advertising budgets.

Feras Maddah the CEO says, “Advertisers will now have the option of applying pressure on publishers to only place ads in videos that adhere to a brand’s specified ‘safe list.’ This new tool will allow advertisers to conduct online video campaigns more effectively and efficiently, securing brand perception associated with selected content. Within the next 3 months, ongoing trials will conclude and results of the trials will be published with full reports on Mantis’ performance.”

Dr. (PhD) Bernard Ghanem, the Project Director for Mantis says, “Mantis presents an innovative tool for the online advertising world. The system uses sophisticated AI techniques developed in-house to translate brand-safe attributes (similar to those found in an advertising campaign brief) into visual cues that can be very quickly found and recognized in a video. Mantis technology can be used by advertisers in two main ways: (1) to quickly earmark thousands of videos that follow brand specific attributes for ad placement or (2) to assess whether videos with ads already placed in them are coherent with these brand attributes.

Maddah adds, “Mantis will significantly help reduce wastage in advertising spending caused by ad spillovers onto irrelevant or brand-unsafe content and, in turn, improve budget allocation”.

Dr. Ghanem outlines two major benefits of Mantis, “First, Mantis can determine if an activity or cue in a video can be considered brand-safe or unsafe, and consequently, alert the advertiser to whether or not an ad should be placed in that specific video.

Second, Mantis is equipped with an added-value feature where ads can be placed at specific time intervals in a video based on its relevance and favorability to the brand. For example, Mantis can enable advertisers to embed banner ads for sportswear at the exact time a basketball dunk happens in a video across the publisher’s platform. Mantis does this by automatically detecting when that specific activity (basketball dunk) occurs in the video and earmarks it for ad placement.”

For more information, please visit:
http://mantis-ai.com/
http://www.mantis-ai.com/news
Twitter: @mantis_ai

*Source: AETOSWire

Contact information

Mantis
FERAS ALMADDAH, +966560690606
Chief Executive Officer
f.almaddah@mantis-ai.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

Manchester United Shoots for Success with a “Digital Experience Platform” Powered by HCL16.8.2018 22:02Tiedote

Manchester United (NYSE:MANU) has today announced a major milestone on its digital transformation journey with HCL Technologies, with the successful launch of the Manchester United Official app powered by HCL’s digital experience platform. The launch is part of the ongoing digital transformation of the club to provide a real-time, engaging, personalized, and unified experience to Manchester United’s 659 million global followers, which supports the club’s strategy to become a Digital Sports Enterprise. At the heart of this transformation is the digital platform developed by HCL, providing the club with a single view of fans across web and app touchpoints, offering fans a one-stop shop for everything Manchester United. Manchester United’s Group Managing Director Richard Arnold comments: “This app will allow our 659 million Manchester United followers to easily connect to the club they love, wherever they are in the world. Fans will now have the opportunity to follow all Manchester United

4K 4Charity Fun Run Announces Open Registration for IBC201816.8.2018 20:41Tiedote

AWS Elemental, an Amazon Web Services (AWS) company, today announced that the fifth annual 4K 4Charity Fun Run at IBC Show will take place at 7:00 a.m. local time on Saturday, Sept. 15 at Amstelpark in Amsterdam. Registration is open at https://4k4charity.com/ibc. Among the non-profits supported by the 4K 4Charity Fun Run at IBC Show is Amsterdam-based StichtingNewTechKids, which provides computer science education for girls, minorities, and economically challenged youth in the Netherlands. The organization supports a computer science teacher training program for primary school teachers with proceeds from 4K 4Charity. Also supported is Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. Through their two programs, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to new technologies and empowers and equips them to apply those technol

2018 D.I.C.E. Cannes Announced Round 3 Speakers16.8.2018 17:01Tiedote

The Academy of Interactive Arts & Sciences’ D.I.C.E. Cannes event will take place 9-11 September 2018 at the Hotel Barrière Le Majestic Cannes in France. Leading video game executives will participate in the premier networking opportunities, listen to key speakers address the conference theme - Trailblazers - to tackle some of the industry’s biggest ideas and trends. Newly announced speakers include: Craig Duncan, Studio Head at Rare – Duncan will share his studio’s experience and learnings with “A Rare Voyage of Adventure.” Duncan will provide insight into Rare’s bold new IP Sea of Thieves, a game that has inspired friendships and players creating stories together. David Hubert, Animation and Cinematic Director at Eidos Montreal – In Hubert’s talk he will discuss how cinematics are redefining AAA story-driven games and how they will continue to shape the medium to push the envelope throughout the production process. Adam Orth – In a session titled “Digging for Fire: Virtual Reality 20

GN Hearing and Google Announce Partnership to Bring Direct Mobile Streaming from Android Devices to Hearing Aids16.8.2018 16:00Tiedote

GN Hearing and Google have today announced a new technology partnership that will make GN Hearing the first manufacturer to enable a full spectrum of direct audio streaming from Android devices to hearing aids. The expectations are that direct streaming will become available to hearing aid users of the recently launched hearing aids ReSound LiNX Quattro™ and Beltone Amaze™ in a future Android release. “According to the World Health Organization, around 466 million people worldwide have disabling hearing loss. This number is expected to increase to 900 million people by the year 2050. Google is working with GN Hearing to create a new open specification for hearing aid streaming support on future versions of Android devices,” states Seang Chau, Vice President of Engineering at Google. Users will be able to connect and monitor their hearing aids, so they can get the full advantages of their Android devices without using an intermediate device for streaming to their hearing aids. This will

Zurich Expands Global Use of Guidewire InsurancePlatform with Selection of Guidewire Cyence Risk Analytics16.8.2018 15:55Tiedote

Guidewire Software, Inc. (NYSE: GWRE), the provider of the industry platform Property and Casualty (P&C) insurers rely upon, today announced that Zurich Insurance Group (Zurich) has selected Guidewire Cyence™ Risk Analytics (Cyence) to leverage the cyber risk knowledge and insights the solution provides to help the company prospect, underwrite, and price risks. Zurich will roll out Cyence globally with an emphasis on enhanced analytics and intelligence for risk selection. Unprecedented technological advances of the 21st century have shifted the nature of risk across the P&C insurance industry. Ever-evolving cyber risks present unique challenges including limited availability of traditional actuarial data needed to model these risks. Cyence combines economic modeling, cybersecurity, machine learning and Internet scale data collection to help risk takers assess the financial impact of cyber risk. “After conducting a thorough search, we found that the capabilities of Guidewire Cyence Risk

Scientist.com Named One of America’s Ten Fastest-Growing Private Companies by Inc. Magazine16.8.2018 15:06Tiedote

Scientist.com, the world’s leading marketplace for outsourced scientific services, today announced that it ranked no. 9 on Inc. magazine’s 2018 list of the 5,000 fastest-growing, privately owned companies in America. Scientist.com ranked no. 2 nationally in the Health category and no. 2 in the state of California. The San Diego-based company builds private marketplaces that connect life science research organizations with a global network of over 2,600 contract research organizations (CROs) and providers of scientific services. “Our mission is to empower and connect scientists worldwide and make it possible to cure all human diseases by 2050,” stated Kevin Lustig, Scientist.com’s CEO and Founder. “On Scientist.com, a single, highly trained scientist can run an entire drug discovery program from concept to clinic from his or her laptop without ever physically entering a laboratory.” The pharmaceutical industry spends about $150B a year on medical research and produces about 25 new medic

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme