MFA: The new visual identity of the Ministry for Foreign Affairs reacts to world events
The new visual identity of the Ministry for Foreign Affairs and the diplomatic missions is being taken into use on 18 January. The Global Cycles concept of the new identity illustrates an internationally credible, agile and innovative actor that operates in a stable manner and exerts influence in a tumultuous world. The undulations of the globe-shaped basic blue logo denote things that affect Finland and that Finland can influence through the Foreign Service. The identity is designed to be flexible for different uses and adapts to both dignified representation and marketing-oriented needs.
In a digital world the logo becomes functional
The globe image, a key element of the new visual identity, functions dynamically in digital environments. A specific user interface capable of receiving real-time data signals has been built for the globe of the logo. This enables the Foreign Service to communicate in a new way about themes important to it, and to visualise different aspects of world events. The dynamic logo can react, for instance, to statistics or sound. At the launch of the visual identity at the travel fair Matka 2018, the new feature is utilised to visualise travel information on a hemisphere bigger than two metres.
The functionality of the Foreign Service’s new visual identity is a concrete illustration of innovativeness and Finnish technological know-how. It also highlights the active nature of Finland’s foreign policy. The new visual identity was designed by Mikael Kivelä, Head of Design at the design agency 358, on the basis of the goals created jointly by the staff.
Inquiries:
Jouni Mölsä, tel. +358 295 351 725, Director General of Communications, concept and visual identity
Sanna Silventoinen, tel. +358 295 351 374, Project Manager for Visual Image Reform, project implementation and requests for material
Mikael Kivelä, tel. +358 400 613 493, Head of Design at 358, concept, dynamic logo and creative work
Julius Tuomisto, tel. +358 50 413 5412, CEO of Delicode Ltd, technical implementation of the dynamic logo
The Foreign Ministry's email addresses are of the format firstname.lastname@formin.fi.
Images
Links
About Ulkoministeriö / Utrikesministeriet
Laivastokatu 22, PL 176
00023 Valtioneuvosto
0295 16001http://um.fi
Subscribe to releases from Ulkoministeriö / Utrikesministeriet
Subscribe to all the latest releases from Ulkoministeriö / Utrikesministeriet by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Ulkoministeriö / Utrikesministeriet
Ulkoministeriön tiedotteet ja uutiset tilattavissa valtioneuvoston verkkosivuilta20.10.2023 10:30:25 EEST | Tiedote
Ulkoministeriön tiedotteiden jakelu STT Infon kautta päättyy 20. lokakuuta. Ulkoministeriön tiedotteet julkaistaan jatkossa vain ulkoministeriön ja valtioneuvoston verkkosivuilla ja ne voi tilata sähköpostiin valtioneuvoston kautta. Mediakutsut lähetetään jatkossakin STT Infon kautta.
EU:s handelsministrar diskuterar den ekonomiska säkerheten och handelsrelationerna mellan EU och Indien19.10.2023 10:31:13 EEST | Tiedote
Utrikeshandels- och utvecklingsminister Ville Tavio deltar i handelsministrarnas informella möte i Valencia, Spanien den 19-20 oktober. Ministrarna ska diskutera den ekonomiska säkerheten och handelsrelationerna mellan EU och Indien. Deltagarna får också en översikt över EU:s pågående förhandlingar om handelsavtal.
EU:n kauppaministerit keskustelevat taloudellisesta turvallisuudesta ja EU–Intia-kauppasuhteista19.10.2023 10:31:13 EEST | Tiedote
Ulkomaankauppa- ja kehitysministeri Ville Tavio osallistuu EU:n kauppaministerien epäviralliseen kokoukseen Valenciassa, Espanjassa 19.–20. lokakuuta. Ministerit keskustelevat taloudellisesta turvallisuudesta sekä EU:n ja Intian välisistä kauppasuhteista. Lisäksi kokouksessa luodaan katsaus EU:n käynnissä oleviin kauppasopimusneuvotteluihin.
EU trade ministers to discuss economic security and EU–India trade relations19.10.2023 10:31:13 EEST | Press release
Minister for Foreign Trade and Development Ville Tavio will attend an informal meeting of EU trade ministers in Valencia, Spain, on 19–20 October. The ministers will discuss economic security and trade relations between the EU and India. The ministers will also discuss the EU’s ongoing bilateral trade negotiations.
Utrikesministeriets enkätundersökning: ryssarna förhåller sig negativare till Finland, ungdomarna har positivare inställningar13.10.2023 09:00:00 EEST | Tiedote
Enligt den av Finlands ambassad i Moskva beställda enkätundersökningen förhåller sig en dryg tredjedel av de ryssar som svarade på enkäten positivt till Finland. För ett år sedan uppgav ungefär hälften att de är positiva till Finland. Enligt enkätundersökningen har Finlands rykte försämrats främst av att ryska medier har gett en felaktig och negativ bild av Finlands Natomedlemskap. Ungdomarnas inställningar till Finland är positivare.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom