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mTAB® Acquires Slideworx, Amplifies Visual Analytics Capabilities

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mTAB, a global leader in research data analysis and visualization technology, has acquired software innovator Slideworx GmbH.

Slideworx specializes in best-practice digital storytelling and integrated customer insight. Recognized for visual excellence, the Slideworx software platform helps Global 2000 companies unleash the full power of their customer and market intelligence. The company headquarters are in Cham, Switzerland, with a development center in Poznan, Poland.

“We are thrilled to welcome Slideworx to the mTAB family,” said mTAB CEO Alex Gelman. “Slideworx’s industry-leading technology is simply stunning. We believe the combination of mTAB’s 30 years of expertise and Slideworx’s cutting-edge software will be a game changer in market research and enable us to better serve existing clients and rapidly expand into untapped markets.”

Commented Hugo Ehrnreich, Slideworx CEO: “We are excited to join forces with mTAB and pair Slideworx’s software with mTAB’s global footprint and data expertise. We believe this best-of-both-worlds combination will bring the benefits of our software to a wider audience, as well as strengthen user experience and support for our existing and future customers.”

As a combined entity, mTAB and Slideworx will be doubling down on the mission of providing “20/20 vision to the CMO Office.” This will be evident through accelerated product innovation and the full rollout of the next-generation mTAB platform version 10, including:

  • mTAB Analyze: Powerful, yet intuitive, data analysis, cross tabulation and visualization
  • mTAB Discover: Safe, self-service visual analysis and collaboration through interactive presentations and reports, and high-impact storytelling

mTAB v10 provides users across entire organizations – from market research professionals to senior executives – with a more holistic view of the customer journey and a single, integrated platform to warehouse, analyze, and visualize customer experience data.

Alex Gelman will continue to lead mTAB as CEO, and Hugo Ehrnreich has transitioned into the position of President Europe and Global CMO. Milestone Partners, the principal owner of mTAB, led the transaction.

About mTAB

Based in Anaheim, CA and Essex, UK, mTAB provides database services and cloud-based data analytics platforms to enterprise clients in a variety of end markets, including automotive, consumer electronics, insurance and consulting. The company specializes in standardizing and integrating customer experience survey and voice-of-the-customer data from multiple market research providers in different geographies over many years. mTAB’s proprietary data structuring engine is supported by reporting and business intelligence tools that enable customers to quickly present and visualize critical insights from the data and understand its implications.

About Milestone Partners

Milestone Partners is a private equity firm that partners with management to invest in leveraged buyouts and recapitalizations of lower-middle-market businesses. Milestone pursues companies in tech-enabled solutions, financial services and tech-driven manufacturing sectors. Based in suburban Philadelphia, Milestone Partners has closed a total of over 100 acquisitions, add-ons and sale transactions since 1995, while managing $660 million of committed equity capital.

Contact information

Wess Musso
wmusso@mtab.com
714-693-3110

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