PubMatic Q3 2017 Quarterly Mobile Index Report Shows Header Bidding Gaining Worldwide Adoption
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced findings from its Q3 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that header bidding continued to thrive worldwide as more publishers replace the old auction waterfall system with this solution. Mobile PMP impression volume in PubMatic’s platform rose 75 percent year-over-year (YOY) in Q3 2017, making it the seventh annual improvement in as many quarters. Desktop remained strong in the overall picture as app monetization still provided the largest mobile advertising opportunity. The volume split between app and mobile web environments normalized after six quarters of market rebalancing.
Mobile continued to drive header bidding growth with a 252 percent year-over-year increase in mobile web impression volume in Q3 2017. This trend is indicative of the need for wrapper solutions like PubMatic’s OpenWrap that empowers publishers to utilize a holistic approach of both client and server-side across formats, including mobile web and in-app. Publishers can use header bidding to improve their mobile monetization while retaining control of their user experience and performance.
“Mobile, once regarded as the third screen is now quickly becoming the first screen for many consumers globally which has accelerated header bidding on mobile,” said Rajeev Goel, co-founder and CEO at PubMatic. “Publishers should be in control of their ad decisioning and those looking to take advantage of both server-side and client-side header bidding should implement a single, holistic wrapper solution to avoid the limitations of a multi-wrapper solution.”
Video, which is designed for higher consumer engagement, made a strong showing as mobile opportunities remained on the upswing. Nearly one-quarter of monetized video impressions in PubMatic’s platform were served on mobile devices in Q3 2017. Crucially for publishers’ video strategy, mobile video eCPMs earned an 8 percent premium over the average eCPMs paid for desktop video impressions during the same quarter.
More highlights from the Q3 2017 Quarterly Mobile Index include:
- Monetized header bidding impression volume rose by 220 percent YOY in Q3 2017.
- Average eCPMs in the mobile PMP channel rose by 153 percent YOY in Q3 2017.
- EMEA and APAC were the catalysts of mobile web header bidding growth with the regions’ shares of total monetized impression volume increasing to 28 and 18 percent, respectively, in Q3 2017.
- Retail publishers saw mobile web impressions rise at a double-digit clip during the 2017 Back-to-School season.
Visit the PubMatic website to view the full Q3 2017 Quarterly Mobile Index report.
PubMatic’s yield and data analytics team analyzes billions of impressions on a daily basis, utilizing the company’s best-in-class analytics capabilities. The Q3 2017 QMI incorporates impressions, revenue and eCPM data from these daily reports to provide a high-level analysis of key trends within the mobile advertising industry. Data is from the third quarter of 2017 (July 1, 2017 through September 30, 2017), as well as corresponding prior year periods. “Monetized impressions” or “paid impressions” are defined as impressions that were sold through the PubMatic platform, and “eCPM” is defined as the effective cost per one thousand impressions.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing over one trillion ad impressions per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic's focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
This press release and the QMI may contain inaccuracies, and the QMI is based on operational data that has not been audited or reviewed by a third-party. They may contain forward-looking statements about future results and other events that have not yet occurred. Actual results may differ materially from PubMatic’s expressed expectations due to future risks and uncertainties. PubMatic does not intend to update the information contained in this press release or the QMI if any information or statement contained herein or therein is, or later turns out to be, inaccurate.
Samson Adepoju, 646-731-9773
Director, Corporate Communications
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista jo ennen kuin ne uutisoidaan? Kun tilaat tiedotteemme, saat ne sähköpostiisi yhtä aikaa suomalaisen median kanssa. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Off on Holiday with Mytyres.co.uk – but Safe25.6.2018 12:00 | Tiedote
Summertime is holiday time. And the car is still the main means of transport that families use to get to their holiday destination. This is why responsible drivers should place great importance on their own safety – and that of their passengers. One of the simplest and most effective measures is to start preparations as early as possible. If you pack, load and leave early enough, you won’t need to race and you’ll arrive relaxed. It’s also helpful to give the vehicle the once over at least one week before departure. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180625005265/en/ The brakes should be in proper working order and the oil, coolant and brake fluid levels should all be checked. The windscreen washer reservoir should also be refilled. When fully loaded, the headlamps must also be adjusted – a good opportunity to consult the manual again. If the total weight of the vehicle increases due to the heavy luggage and sever
Tokenization under the EU Regulations with Smartlands Will Define the Future of Investment Banking25.6.2018 11:00 | Tiedote
The volatile nature of the cryptocurrency market is the largest threat that keeps a majority of investors away from the industry, and many businesses from wide adoption of blockchain. The Smartlands Platform solves this challenge by creating the necessary legal framework to enforce assets tokenization in full compliance with the law. Smartlands is going to employ a crowdfunding platform license to create a solid foundation for the future of assets tokenization within the platform. In order to be fully compliant with the law, the company plans further expansion by launching a new office in Vilnius. Asset-backed tokens issued on Smartlands, under crowdfunding platform license, will be sold as securities. The tokens will combine the advantages of blockchain technology and classical investment instruments. They will be in compliance with the legislation of the European Union, provide greater protection for investors, and will be a secure tool to attract investments for companies, whilst pr
Lenovo Attains Status as Largest Global Provider of TOP500 Supercomputers25.6.2018 10:01 | Tiedote
Today, at the International Supercomputing Conference (ISC) in Frankfurt, Lenovo Data Center Group (HKSE: 992) (ADR: LNVGY) continued its global momentum, becoming the world’s largest TOP500 supercomputing provider measured by the number of systems ranked on the TOP500 list. 117 of the 500 most powerful supercomputers included in the TOP500 are Lenovo installations, meaning nearly one out of every four systems (23.4 percent) on the prestigious list is a Lenovo solution. “Last year, we set a goal to become the world’s largest provider of TOP500 computing systems by 2020. We have reached that goal two years ahead of our original plan,” said Kirk Skaugen, President of Lenovo Data Center Group. “This distinction is a testament to our commitment to prioritize customer satisfaction, deliver cutting edge innovation and performance and be the world’s most trusted data center partner. We are motivated every day by the scientists and their groundbreaking research as we work together to solve hum
Enterprise DevOps for the Cloud25.6.2018 10:00 | Tiedote
XebiaLabs, the recognized leader in enterprise DevOps and Continuous Delivery software, today announced a DevOps framework that provides a smooth pathway to the cloud for companies who are moving applications to cloud-based resources on a large scale. The framework connects enterprise DevOps practices with common cloud management functionality and provides an essential foundation as enterprises accelerate their transformations to cloud-based applications. Cloud Does Not Equal DevOps Easy access to public cloud technologies creates a common misconception: moving to the cloud will not only provide more flexible and scalable infrastructure at a lower cost, but it will also accelerate the delivery of applications to the customer. In reality, moving to the cloud is just one step in that journey. Enterprises that are looking to improve and accelerate software delivery are implementing DevOps practices that span the entire software delivery value stream. These practices are generally unrelate
XebiaLabs Unveils “Periodic Table of DevOps Tools” v.3 at DevOps Enterprise Summit London 201825.6.2018 10:00 | Tiedote
XebiaLabs, the recognized leader in Enterprise DevOps and Continuous Delivery software, today announced the release of The Periodic Table of DevOps Tools v.3, an update of its free, industry-recognized DevOps landscape tool. The latest release of this acclaimed tool features 52 new DevOps tools, a new design, and the addition of categories, such as Analytics and AIOps, to reflect the expanding DevOps tools and technologies market. In addition, users can select a tool in the Periodic Table and immediately visualize it in the software delivery pipeline using XebiaLabs’ integrated DevOps Diagram Generator. DevOps pipeline diagrams can be easily customized, downloaded, printed, and shared. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180625005106/en/ XebiaLabs Unveils “Periodic Table of DevOps Tools” v.3 at DevOps Enterprise Summit London 2018 (Graphic: Business Wire) Given the fast pace at which new DevOps tools become availa
Pierre Fabre & Array BioPharma Announce a 62% Observed OS at One Year from the Phase 3 BEACON CRC Safety Lead-In of the Combination of Encorafenib, Binimetinib and Cetuximab in BRAF-Mutant CRC at the ESMO GI Congress23.6.2018 14:00 | Tiedote
Not intended for UK- and US-based media Pierre Fabre and its partner Array BioPharma Inc. today announced updated safety and efficacy results, including OS, from the safety lead-in of the Phase 3 BEACON CRC trial evaluating the triplet combination of encorafenib, a BRAF inhibitor, binimetinib, a MEK inhibitor and cetuximab, an anti-EGFR antibody, in patients with BRAF V600E -mutant metastatic colorectal cancer (CRC). The results showed that, at the time of analysis, the OS data were fully mature through 12.6 months and that the median OS had not yet been reached. The one-year overall survival rate for this cohort was 62%. These data were presented in an oral presentation on Saturday, June 23, at the ESMO 20th World Congress on Gastrointestinal Cancer in Barcelona, Spain. The median progression-free survival (mPFS) for patients treated with the triplet was 8 months [95% CI 5.6-9.3] and is similar between patients receiving one prior line of therapy and patients receiving two prior lines
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme