Business Wire

Saffron releases 2022 Tourism City Brand Barometer report on 104 cities

Share

Saffron Brand Consultants has launched the Tourism City Brand Barometer 2022, a proprietary biannual study that measures which cities from around the world have the strongest brands to attract international tourism. Overtaking Paris and London, Tokyo has built the strongest tourism city brand according to this new research conducted by the independent global brand consultancy.

After the Business edition in 2021, the 2022 City Brand Barometer analyses the highly competitive post-pandemic landscape, and measures 104 of the most relevant cities to the global tourism industry. To define the strength of each city’s ‘tourism brand’ Saffron assessed their ‘buzz,’ or the perception of each city, and combined it with their ‘assets’ such as weather, cost, number of attractions, overall infrastructure and development. Breakout lists highlighted include the Top Ten, the Challengers, the Underperformers and the Ones to Watch.

First released in 2008, the City Brand Barometer has analysed city tourism and business brands throughout the years. This is the first CBB tourism report in which Tokyo has reached number one. The CBB 2022 report includes comparative case studies on city brands in Spain, Japan, and Saudi Arabia, and Challengers Abu Dhabi and Jaipur, and One to Watch Miami.

Ben Knapp, Chief Growth Officer and place brand practice leader at Saffron commented: “As travel reaches pre-pandemic levels, competition for the attention and spending power of tourists is more intense than we’ve seen over the past 15 years. This implies that in order to be relevant and differentiated, cities need to be clear on what assets their brand is built on and how they can best generate buzz internationally.”

###

Access the full report, results, methodology, and case studies at https://cbb22.saffron-consultants.com/

Visual assets here.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Media contact and interview requests:
Liz Moe
liz.moe@saffron-consultants.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

AGC to Exhibit Next-generation Mobility-enabling Products & Technologies at CES20238.12.2022 18:00:00 EET | Press release

AGC, the provider of a wide range of solutions from automotive and display glass to the cutting-edge materials essential for next-generation mobility, will exhibit at CES2023, the world's leading technology trade show, being held in Las Vegas during January 3-8, 2023. The 3rd and 4th will be reserved for media and pre-show keynotes; the fair will be open to the public from the 5th. The company will exhibit 17 of its products, including several brand new releases. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221204005064/en/ AGC‘s booth at CES2023 (#4377, Vehicle Tech & Advanced Mobility, LVCC - West Hall) (Graphic: Business Wire) AGC has been a leading manufacturer of architectural, automotive and display glass for more than 110 years, supplying high-quality products worldwide. Today, the company leverages its technological expertise in the fields of glass, electronics, chemicals, and ceramics to provide a variety of cutti

ABS Explores Future of Cutting-Edge Maritime Tech in Broad-Reaching Report8.12.2022 18:00:00 EET | Press release

Will autonomous vessels dominate the oceans? Can artificial intelligence design an optimized offshore asset? Is nuclear power the ultimate energy source of the future? These are some of the questions facing maritime industry leaders as a wave of new technologies is poised to revolutionize the sector. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221207005783/en/ Cover Image: ABS Technology Trends (Graphic: Business Wire) ABS recognizes the coming surge of innovations and is charting a course for the future of marine and offshore technologies with a new report, Technology Trends: Exploring the Future of Maritime Innovation. The publication, launched at the ABS Hellenic Technical Committee, offers an executive glimpse into the future of advanced marine and offshore technologies, laying out a vision and timeline for key technological milestones on the journey to net-zero emissions and digitalization. “Innovation in the maritim

Metropolitan Premium Properties and Mallorca Properties close Dubai’s biggest residential land transaction for AED 690M8.12.2022 17:50:00 EET | Press release

Metropolitan Premium Properties (MPP) – a full-service real estate agency and the Metropolitan Group’s flagship property company, together with Mallorca Properties, a boutique commercial real estate firm specializing in high-end and private real estate investment opportunities, have closed Dubai’s single biggest residential land transaction to date – an AED 690M (USD 187.6M) deal for three plots at Dubai Marina. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221208005588/en/ Ahmed Abou El Naga, Head of Institutional Sales of Metropolitan Group (Photo: AETOSWire) The built-up area of the transaction is over 1.7 million sq. ft. and the total seafront plot is over 100,000 sq. ft. directly on Dubai’s most luxurious marina with unobstructed views of the sea, Dubai Eye and Palm Jumeirah. Ultra-luxury apartments and penthouses are expected to be developed on the plots which were sold to a leading Dubai-based real estate developer.

New Research Reveals Supply Chain Resiliency and Agility are Key Drivers for Process Automation8.12.2022 17:00:00 EET | Press release

Precisely, the global leader in data integrity, in collaboration with SAPinsider, today announced the results of new global research that highlights the importance of process automation in building robust supply chains. Findings from the new benchmark report, Process Automation in Supply Chain, show that 51% of respondents cite resiliency as the top supply chain concern driving the need for process automation, with agility close behind at 46%. A backdrop of disruptive world events means businesses are increasingly battling against global supply chain disruption, as well as mounting pressures to keep pace with changing consumer preferences for digital, local, and sustainable goods – resulting in an urgent need for supply chain transformation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221208005434/en/ 51% of business leaders cite resiliency as top supply chain concern driving need for process automation (Graphic: Business

Energy Vault Responds to Inaccurate and Misleading Short Seller Report8.12.2022 16:00:00 EET | Press release

Energy Vault Holdings, Inc. (NYSE: NRGV) ("Energy Vault" or the “Company”), a leader in sustainable, grid-scale energy storage solutions, today provided the following response to the recent short seller report issued by Bleecker Street Research who has a disclosed economic incentive to negatively influence the Company’s stock price. The report, issued on December 2, 2022, contains factual inaccuracies, mischaracterizations and misinformation. Key statements from the short report are addressed below: Statement #1: “440 MWh Deal With A Large Western Public Utility: We Think This Is Cancelled” The 440MWh project with a large western utility announced by Energy Vault has not been cancelled and in fact Energy Vault intends to publicly announce the specifics of the project while naming the public utility in the coming days. The short seller’s error appears to stem from their confusion of megawatts (MW) with megawatt hours (MWh) – conflating units of demand and capacity with units of storage

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom