Scandinavian Airlines Brings on Neustar® to Measure Marketing’s Impact on Key Business Drivers
Neustar®, Inc., a trusted, neutral provider of real-time information services, today announced that Scandinavian Airlines, has selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive greater impact of its marketing activities and to pinpoint more efficient marketing investments. As an authoritative, neutral provider connecting analytics to business growth, Neustar MarketShare® will provide Scandinavian Airlines with the data-driven insights to guide day-to-day marketing planning and buying decisions.
Scandinavian Airlines selected Neustar for its industry-leading Marketing Mix Modeling (MMM) approach as it allows the airline to examine key sales channels and essential regions to determine the optimal mix for driving bookings and other business outcomes. In addition, to give Scandinavian Airlines a holistic view across their media activities, Neustar MarketShare models will capture various impact drivers – media, non-media and exogenous (e.g. economy, competition, seasonality, etc.) – to help the airline run scenarios to measure and forecast the impact of changes in any of the drivers. Neustar’s first-class account management team with extensive analytical, strategic and tactical media experience will also assist Scandinavian Airlines with the development of advanced analytics models that value the return on investment (ROI) of marketing channels and tactics.
“Understanding the key drivers on our business and ensuring we allocate marketing spend where we see the highest returns, whilst mitigating any revenue risks, are essential to SAS,” said Didrik Fjeldstad, Vice President, Brand and Marketing, SAS. “Building a robust analytics and ROMI measurement practice is of utmost importance to us as it ensures we optimize our media spend whilst mitigating any risk to the business. Working with a partner like Neustar will allow us to make much faster and smarter decisions about our marketing investments and increase profitability.”
Scandinavian Airlines is taking a laser-focused approach to building a standard framework for measuring the return on marketing investment (ROMI) across its three major markets – Denmark, Norway and Sweden. By building a robust ROMI culture across its organization and geographic footprint, Scandinavian Airlines will be able to allocate marketing expenditures more efficiently and shift spend to high performing channels, markets and activities. In doing so, it is bringing the marketing intelligence decisions in-house and with its appointed media agencies and platforms, creating a more transparent media measurement and attribution process. For example, Scandinavian Airlines can now access the Neustar MarketShare always-on measurement and optimization platform to be predictive in how they most effectively and efficiently plan and deploy media.
“Now more than ever marketers want to distinguish between marketing activities that are driving business value and those that don’t,” said Luis Chaves, Managing Director, Marketing Solutions EMEA, Neustar. “Marketers who take a holistic and unified approach to marketing analytics and measurement will undoubtedly outsmart the competition. We are thrilled to be working with such a highly regarded and forward-thinking European airline to help them make better and faster decisions.”
The Neustar MarketShare Marketing Planning and Allocation solution offers advertisers a guide to budgeting and planning decisions, as well as trade-off scenarios for allocations – predictively – across products, markets, segments and channels. It takes into consideration both the offline marketing tactics and the non-media drivers (e.g. weather, economic indicators, competitor actions, etc.) in order to help clients examine the true value of their marketing performance. Marketers can build an optimal marketing plan to boost their revenue and more accurately allocate their marketing resources, course correcting to improve ROMI. The Neustar MarketShare next-generation tool for unified marketing impact analytics keeps pace with the rapidly changing marketing landscape to assure that marketers are maximizing their business results and proving marketing’s contribution to revenue at every opportunity.
Neustar, Inc. is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. As the only company capable of understanding who is on the other end of every interaction, Neustar is trusted by the world’s great brands to grow and guard their businesses with the most complete knowledge of how to connect people, places and things. The combination of Neustar’s unique, accurate, and real-time identity system and our cloud-based workflow solutions empower our clients to make actionable, precise and valuable decisions across marketing, risk, IT/security, network and operations departments. More information is available at https://www.home.neustar.
About Scandinavian Airlines (SAS)
SAS carries more than 30 million passengers annually and is Scandinavia's leading airline with close to 800 daily flights on 272 routes to 123 destinations in Scandinavia, Europe, USA and Asia. SAS is a member of Star Alliance™ and can together with our partner airlines offer more than 18,400 daily flights to 1,300 destinations around the world in over 191 countries. For more information, visit www.flysas.com.
Neustar Media Contact
Hotwire Global (on behalf of Neustar)
+44 07393 465 537
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Tilaa tiedotteet sähköpostiisi
Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.
Lue lisää julkaisijalta Business Wire
Yokogawa Joins Global 100 Most Sustainable Corporations in the World Index23.1.2019 07:00 | Tiedote
Yokogawa Electric Corporation (TOKYO:6841) announces that it has been included in the 2019 Global 100 Most Sustainable Corporations in the World Index (Global 100). This is Yokogawa’s first time on the Global 100, one of the world's leading sustainability indices. Now in its 15th year, the 2019 Global 100 was disclosed in Davos on January 22nd by Corporate Knights, a Canadian media and research company focused on clean capitalism, to coincide with the World Economic Forum. To determine the 2019 ranking, Corporate Knights undertook a rigorous analysis of more than 7,500 companies with US$1B+ in revenues against global industry peers on a suite of up to 21 quantitative key performance indicators, weighted to reflect each industry’s impact profile. Yokogawa was ranked in the top 25% in both the clean revenues* and innovation capacity categories. In its core industrial automation and control business, Yokogawa works with customers in the energy, chemical, iron and steel, water, and other i
V-CAT to Begin a New Type of Crowdfunding, Using Digital Currency23.1.2019 03:00 | Tiedote
V-CAT Vietnam will develop a new type of crowdfunding services that uses digital currency. A platform that uses the JC-coin digital currency will be built, and all data involved in transactions will be safely protected with leading-edge blockchain technology. Any user with JC-coins can exchange any physical or digital assets they might own on the platform for more JC-coins. This will provide the funding needed to develop revolutionary new products and services, together with users worldwide, and will enable new investments in all kinds of different businesses. V-CAT is proceeding with development of the MALLLESS platform in advance of an April 2019 launch of services. The goal is to host 10 million users worldwide by 2020. What makes MALLLESS unique is that businesses and individuals can take advantage of the point-transfer transaction model website and the proprietary wallet mechanism, both of which enable any selling of new or used goods, or of intangibles. There is also conversions
Prominent Trade Consulting Firm in South Korea Switches to Rimini Street Support for Its Oracle Database23.1.2019 02:00 | Tiedote
Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products, today announced that EC21, a leading export marketing and trade consulting firm in Korea, has switched to Rimini Street support for its Oracle Database software. By switching to Rimini Street, EC21 is able to dramatically reduce the total cost of maintenance of its Oracle Database by approximately 75 percent, and improved productivity within its IT department as resources can be reallocated to more strategic projects across the organization. EC21 can also maintain its robust, stable database platform for a minimum of 15 years from the time the company moved to Rimini Street, avoiding any unnecessary upgrades just to retain full support from the vendor. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190122005104/en/ Prominent Trade Consulting Fir
IFF to Release Fourth Quarter and Full Year 2018 Results February 1323.1.2019 00:15 | Tiedote
Regulatory News: International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of scent, taste, and nutrition, announced that it will release its fourth quarter and full year 2018 earnings results following the market close on Wednesday, February 13, 2019. The management team will host a live webcast on Thursday, February 14, 2019 at 10:00 a.m. ET to discuss results and outlook with the investor community. Investors may access the live webcast and accompanying slide presentation on the Company's website at ir.iff.com. For those unable to listen to the live webcast, a recorded version will be made available for replay. Meet IFF International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF) is a leading innovator of scent, taste, and nutrition, with over 110 manufacturing facilities, 100 R&D centers, and 33,000 customers globally. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what i
Gilead Sciences to Release Fourth Quarter and Full Year 2018 Financial Results on Monday, February 4, 201923.1.2019 00:05 | Tiedote
Gilead Sciences, Inc. (Nasdaq: GILD) announced today that its fourth quarter and full year 2018 financial results will be released on Monday, February 4, after the market closes. At 4:30 p.m. Eastern Time, Gilead’s management will host a conference call to discuss the company’s financial results for the fourth quarter and full year 2018 and provide a business update. The live webcast of the call can be accessed at the company’s Investors page at http://investors.gilead.com/. Please connect to the company’s website at least 15 minutes prior to the start of the call to ensure adequate time for any software download that may be required to listen to the webcast. Alternatively, please call 877-359-9508 (U.S.) or 224-357-2393 (international) and dial the conference ID 3826138 to access the call. Telephone replay will be available approximately two hours after the call through 8:00 p.m. Eastern Time, February 6, 2019. To access the replay, please call 855-859-2056 (U.S.) or 404-537-3406 (int
Oxford Nanopore Prevails in Patent Ruling against Pacific Biosciences22.1.2019 20:04 | Tiedote
Today the European Patent Office revoked Pacific Biosciences patent EP3045542 with claims to a single molecule sequencing process wherein two strands of DNA are linked by a connecting nucleic acid. The validity of the patent had been challenged by Oxford Nanopore. The EPO ruled that the claims to a single molecule sequencing process were unsupported in the application and that the application only supported a template-directed synthesis sequencing method. As Pacific Biosciences were unwilling to accept this change, the patent was revoked. The decision by the EPO is consistent with a recent decision by the International Trade Commission (ITC) to limit the claims of a related Pacific Biosciences US patent to template-directed synthesis. View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005733/en/ Contact information Oxford Nanopore Zoe McDougall firstname.lastname@example.org Website: https://nanoporetech.com/
Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.Tutustu uutishuoneeseemme