Messukeskus

The Habitare 2023 exhibition design makes a statement against society’s demands for efficiency

Share

The exhibition design for the furniture, interior decoration and design event Habitare in 2023 will be created by Studio Joanna Laajisto. “Time and money are the two drivers in the world that almost invariably have a negative influence on the outcome of design”, says the designer Joanna Laajisto. Habitare will be held at Messukeskus in Helsinki from 13 to 17 September 2023.

The exhibition design by Studio Joanna Laajisto is entitled Slow.
The exhibition design by Studio Joanna Laajisto is entitled Slow.

Habitare’s exhibition design for 2023 encompasses the Arena main stage and the entrances to the event. The exhibition design by Studio Joanna Laajisto is entitled Slow.

The 2023 exhibition design is a call to slow down

The exhibition design, Slow, is a statement against the demand for efficiency that dominates both the construction sector and society in general.

“I wanted to make a statement on the industry and world being driven by tight schedules and a demand for efficiency. Time and money are the two drivers before which the whole world has to bow. They almost invariably have a negative influence on the outcome of design, when we have to make compromises and settle for lower quality”, says the designer Joanna Laajisto.

The exhibition design aligns with the global phenomenon of adopting various means of slowing down. Slowing down can be seen in design, for example, in the slow travel phenomenon, with the design of destinations and hotels that bring time to a standstill.

“I have a feeling that, in the past, enough time would have been allotted for design and the acquisition of materials. For some reason, time does not seem to be available in the same way today”, says Laajisto.

Handmade materials used in the exhibition design

Laajisto thinks that it is important for the elements of the exhibition design to display the handmade aspect and the time spent in making them. The materials are manufactured by the Finnish company Verso Design.

The exhibition design is made up of large elements, the centrepiece being the large panels, which act as a manifesto for the materials and manufacturing methods used. The design uses recycled materials, including benches by Mattila & Merz, which were seen on the Habitare main stage in 2022.

“The Habitare exhibition design needs to use large brushstrokes, as the event attracts large masses of people. Completed alongside commercial projects, the creation of the Habitare exhibition design has been a kind of therapy project”, says Laajisto.

Previous projects of Studio Joanna Laajisto include the design of the interiors of the Runo Hotel in Porvoo and the newly opened restaurant Café Savoy, as well as the design of the rooms and corridors of Hotel Torni.

Habitare will be held at Messukeskus in Helsinki from 13 to 17 September 2023.

Habitare

Habitare, the largest furniture, design and interior decoration event in Finland, will be held at Messukeskus in Helsinki, from 13 to 17 September 2023. Habitare offers experiences and ideas on interior decoration, and on the functioning and look of homes and other spaces. Habitare highlights the ideas and works by a new generation of designers, and sparks discussion. | www.habitare.fi | @HabitareFair | facebook.com/habitare | #habitare2023

Keywords

Contacts

More information:

Laura Sarvilinna, creative director, laura.sarvilinna@messukeskus.com

Tarja Gordienko, communications manager, Messukeskus, tarja.gordienko@messukeskus.com

Images

The exhibition design by Studio Joanna Laajisto is entitled Slow.
The exhibition design by Studio Joanna Laajisto is entitled Slow.
Download
Joanna Laajisto. Kuva: Mikko Ryhänen.
Joanna Laajisto. Kuva: Mikko Ryhänen.
Download
Joanna Laajisto. Kuva: Mikko Ryhänen.
Joanna Laajisto. Kuva: Mikko Ryhänen.
Download

Links

About Messukeskus

Messukeskus
Messukeskus
Messuaukio 1
00520 HELSINKI

+358 40 450 3250http://www.messukeskus.com

Helsingin Messukeskus on ihmisläheinen media ja turvallisuudestaan palkittu tapahtumatalo, joka luo kasvua aitojen kohtaamisten kautta. Suomen suurin tapahtumajärjestäjä tuottaa laadukkaita tapahtumia sekä vuokraa tilojaan ja palvelujaan live-, hybridi- ja virtuaalitapahtumien areenaksi. | Messukeskus – kasvua kohtaamsista | www.messukeskus.com | @messukeskus | twitter.com/messukeskus 

Helsinki Expo and Convention Centre (brand name Messukeskus) creates growth through encounters. We are the largest event organiser in Finland producing or hosting 50 exhibitions and one thousand meetings and congresses annually. We provide a perfect venue with 7 adaptable halls, 40 conference spaces, the 4,400-seater Amfi Hall auditorium, 21 restaurants, a fully renewed event hotel, and all event services, including live, virtual and hybrid events. | www.messukeskus.com | @messukeskus |  | twitter.com/messukeskus 

Subscribe to releases from Messukeskus

Subscribe to all the latest releases from Messukeskus by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Messukeskus

Matkamessut 2023 -ohjelmassa uusimmat kohdevinkit, kulttuuria ja vastuullisuusasiaa2.12.2022 14:30:54 EET | Tiedote

Pohjoismaiden suurimman matkailualan tapahtuman Matka 2023 -ohjelman julkistus on aloitettu tapahtuman nettisivuilla. Ohjelmassa nousee uusia tuulia matkakohteista viimeisen kolmen vuoden ajalta sekä värikkäitä esityksiä ympäri maailman. Matkamessujen partnerimaa Kreikka on näyttävästi esillä ohjelmassa. Matkamessut järjestetään Helsingin Messukeskuksessa 20.–22.1.2023 (ammattilaispäivä 19.1.23).

Petrol Circus Custom Bike Show esittelee upeat rakennetut moottoripyörät25.11.2022 14:13:47 EET | Tiedote

Petrol Circus Custom Bike Show esittelee kolmen vuoden tauon jälkeen MP 23 moottoripyörämessujen yhteydessä rakennettuja moottoripyöriä, jotka kisaavat neljässä sarjassa. Näyttelyyn voi ilmoittaa moottoripyöriä ja mopoja vuoden loppuun asti. Tapahtuma on ainutlaatuinen ja ainoa rakennettujen moottoripyörien tapahtuma, joka järjestetään tässä mittakaavassa kaupallisen tapahtuman yhteydessä Euroopassa. MP 23 -messut järjestetään 3. – 5.2.2023 Helsingin Messukeskuksessa.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom