Business Wire

Truata Delivers Next-Generation Data Protection and Analytics to Europe

Jaa

Trūata has been designed specifically to help organisations conduct analytics in full compliance with Europe’s upcoming privacy and data protection framework, the European General Data Protection Regulation (GDPR). Trūata will enable companies to meet the standards of data protection envisioned by the GDPR while continuing to innovate and deliver the services and experiences their customers demand.

Conceived by Mastercard, one of its founders, Trūata will provide a new standard in data hosting and anonymisation. Using proprietary processes, methodologies and intellectual property, its offerings will make it possible for organisations to analyse their data while complying with the privacy and data protection requirements of the GDPR.

IBM has been selected by Trūata to be its foundational partner for strategic technology and services that will include cloud, analytics and cognitive computing capabilities. A cornerstone of the collaboration will be to apply market leading anonymisation technologies from IBM's global Research teams.

Felix Marx will lead Trūata as CEO. An Austrian national, Mr. Marx brings more than two decades of experience in telecommunications, identity management and payments, most recently as executive vice president of services in Asia-Pacific for Mastercard. His previous roles include CEO and president of C-SAM, Inc., CEO of Identiv Group and CEO of SCM Microsystems.

Mr. Marx said: “Trūata is built on the long-standing demand for data, security and privacy. This demand will be catalysed by the arrival of the GDPR and other developments like 5G and the Internet of Things. The Trūata data trust, paired with data anonymisation and analytics, is a natural next step in the evolution of the data economy.”

Trūata’s innovative trust structure offers a new and unique solution that proactively safeguards privacy and engenders trust. Because of its governance structure, Trūata will operate independently of its beneficiaries and customers, thereby allowing it to maintain direct control over data hosting and analytics on behalf of its client companies.

In addition to being one of Trūata’s founders, Mastercard has signed on as one of its first customers, using the Trūata solution for data anonymisation and analytics.

“At Mastercard, data privacy and security are part of our stock in trade. Data and analytics are central to our business. For security. For business intelligence. For enabling personalized experiences and faster, more relevant service to our customers and their customers,” said Kevin Stanton, chief services officer, Mastercard. “We are proud that Trūata builds on a rock solid foundation of security, privacy, technology, trust and expertise. With true independence and advanced technologies, Trūata will be key to answering businesses’ biggest data questions.”

"Data is a powerful resource and companies have a clear responsibility to protect it. That is why we believe that GDPR represents a catalyst for digital transformation that will lead to enhanced data privacy, more efficient and integrated data processing, and the ability to gain deeper insights for enterprises as they meet these requirements," said Arvind Krishna, senior vice president Hybrid Cloud and director of IBM Research. "We are proud to partner with Trūata to offer our industry-leading technologies to help businesses extract greater value from their data, while maintaining its integrity and protecting the rights of individuals."

Prominent technologists and data protection experts have joined the Trūata board, including Professor Barry Smyth, Digital Chair of Computer Science at University College Dublin; Aoife Sexton, principal at Tech Law Services and co-founder and director at Frontier Privacy, a data protection services consultancy firm; and Kevin Butler, managing director of TMF Group Ireland.

“The explosion of data and advanced analytic technologies mean that businesses can deliver personalised experiences that make life easier, safer and more convenient. If we can’t, as technologists, enable businesses to continue to maximise the promise of data while protecting the rights of consumers, then we all stand to lose,” said Professor Smyth. “By placing boundaries between how data is stored, protected and used, Trūata can safeguard the benefits of data for modern businesses and consumers.”

“Under the GDPR, companies will have more responsibilities in terms of how they manage personal data of consumers,” said Ms. Sexton. “In my day job and now with Trūata, we see the disruption businesses can face if they don’t put these safeguards at the centre of their data strategies.”

Further details about Trūata, which will be based in Ireland, will be announced in the coming weeks.

About Trūata

Set up as a trust, Trūata offers a new approach to handling data anonymization and analytics to help organisations meet the standards of personal data protection envisioned by the GDPR. Trūata offers its customers a service to fully anonymise data and provides analytic services to assist customers with tools, data insights, algorithms and reports that customers can use in their own products and solutions. The trust will be based in the Republic of Ireland. www.Truata.com

Contact information

Paul Meller, +32 497 322 966
paul.meller@ketchum.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

2018 Busan One Asia Festival to Take Place October 20-2820.9.2018 14:00Tiedote

BUSAN METROPOLITAN CITY announced that the Busan One Asia Festival (BOF) will be held from October 20th to 28th in Busan. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920005024/en/ The Busan One Asia Festival (BOF) will be held from October 20th to 28th in Busan. BOF will open with a spectacular BOF Opening Performance on October 20th and end with the BOF Closing Performance on the 28th, both will be at the Busan Asiad Main Stadium. During the opening event, EXO, Wanna One, SEVENTEEN, NCT 127, Mamamoo, EXID, GFriend, and Celeb Five will show up and present wonderful K-POP performances. The closing event will have a colorful finale with performances by Red Velvet, NCT Dream, Favorite, Dynamic Duo and Rhythm Power. The photo is 2017 Busan One Asia Festival BOF Opening Performance. (Photo: Business Wire) BOF will open with a spectacular ‘BOF Opening Performance’ on October 20th and end with the ‘BOF Closing Performance’ on

L4MS Launches Its First Open Call for Cross-Border Application Experiments20.9.2018 13:30Tiedote

The European Project L4MS (Logistics for Manufacturing SME’s) is looking for European manufacturing SME’s and mid-caps to develop new, innovative solutions to boost their factory-floor logistic. As a Factories of the Future (FoF) project participating in I4MS (ICT for Manufacturing SMEs) and with the support of the European Union's Horizon 2020 research and innovation programme, the aim of L4MS project is to reduce the installation cost and time of mobile robots by a factor of 10. It will enable inexpensive deployment of small and flexible logistics solutions requiring no infrastructure change, no production downtime and no in-house expertise. In addition to equity-free funding, the companies will receive extensive technological support from the L4MS network. The best applicants with highest innovation potential will get access to: Matchmaking with system integrators and mobile robots manufactures, funding up to €250,000, state-of-the-art test environment within your region, mentoring

Uphold Makes Cred’s LBA Tokens Available For Purchase in 170+ Countries20.9.2018 13:00Tiedote

Uphold, the global digital money platform that has powered more than $3.5 billion in transactions across 184 countries, and Cred, the leader in crypto-backed credit, today announced the next step in their commercial relationship which will allow Uphold users access to LBA tokens on the Uphold platform. “Cred has secured more lending capital than any other lending company in the space by orders of magnitude,” said JP Thieriot, CEO of Uphold. “Our ability to offer Cred’s LBA token is another important milestone for our members since Cred is one of the fastest growing lending ecosystems in the crypto community. Uphold members will have access to fiat loans at a lower cost via the LBA token. Cred’s lending services can also provide a financial lifeline to the many ICO companies that have raised a significant amount of ETH and BTC and would like to receive a USD loan to diversify their balance sheets and avoid having to sell at diminished prices.” Cred and Uphold will offer two special arra

Ant Financial Launches Ant Financial Technology Brand with Full Suite of Technology Products and Services to Support Growth of Financial Institutions20.9.2018 12:43Tiedote

Ant Financial Services Group (“Ant Financial” or “the Company”) today announced that the Company would open up a full suite of technology products and services under a new brand, Ant Financial Technology, to support the growth of financial institutions by improving user experience and lowering costs. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920005319/en/ Ant Financial launches Ant Financial Technology, a new brand supporting the growth of financial institutions, at ATEC 2018 in Hangzhou, China. (Photo: Business Wire) Announcing the launch of the Ant Financial Technology brand at the 2018 Ant Technology Exploration Conference (ATEC) in Hangzhou, Xi HU, Deputy CTO of Ant Financial said, “Since our establishment in 2014, Ant Financial has focused on developing cutting edge technologies to enable inclusive finance. We are pleased that our technology products and services have already been used to improve efficiency and

Invengo Releases Latest Version of Its ACUITY Digital Platform for Linen Inventory Management20.9.2018 11:00Tiedote

Invengo today announced hot new improvements to its ACUITY digital platform, underscoring its commitment to help laundry groups, hotels and healthcare facilities take full control over their linen inventories, anywhere and at any time. This new milestone release is a significant leap forward from its previous version, taking linen professionals one step further with 100% automatic real-time linen stock visibility, enabling stock levels optimization and availability through cloud-based reporting, dashboards and data analysis. This latest version of ACUITY provides a superior full cloud-based, software-as-a-service (SaaS) offering for companies seeking a plug-and-play solution, significantly reducing total cost of ownership, technical complexity, and setup time, while providing users with instant access to their linen management platform through a web browser on any device. This eliminates the hassle of hosting and maintaining their own server and dealing with software updates while enjo

Alibaba Announces Smart Mobility Initiatives with Partners20.9.2018 10:17Tiedote

Alibaba Group Holding Limited (NYSE: BABA) announced today a series of smart mobility initiatives in partnership with auto brands and technology service providers. The announcement was made during The Cloud Computing Conference, the company’s largest technology showcase, held over four days in Hangzhou, Alibaba’s home base. Partnering with Bosch on Automated Valet Parking Alibaba Cloud, the cloud-computing arm of Alibaba Group, and Bosch, a leading global supplier of technology services, announced plans to introduce Automated Valet Parking (AVP) solutions in China. Both parties will work together to enable the infrastructure-based, driverless parking solution. The technology is powered by software in a cloud and it will offer a fully automated valet parking service in the near future. As part of the cooperation, Bosch will provide its AVP technology, its experience in systems engineering and its IoT competencies. Alibaba Cloud, meanwhile, will share its technologies and its experience

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme