Business Wire

Universal Beauty Group Expands Its Capital to Finance Development


The French natural cosmetics company, known for its Végétalement Provence brand, announces a €6m capital raise from a group of investors led by Connect Pro, an investment fund based in Marseille.

This press release features multimedia. View the full release here:

To view this piece of content from, please give your consent at the top of this page.

(Photo: Végétalement Provence)

New shareholders

The arrival of new investors to develop Végétalement Provence, is led by Connect Pro alongside the private equity funds BNP Paribas Développement and Etoile Capital, whose membership of leading banking groups, will ensure the sustainability of the support. The financing is completed by the Région Sud Investissement fund.

« We were won over by the commitment and geographic proximity of Connect Pro and its co-investors, to help companies of our region to grow in France and internationally».

Vincent Faraco,
Co-Founder of Universal Beauty Group

Following the transaction, the founders, Vincent Faraco and Jean-Marc Delabre, will remain reference shareholders and will continue to lead the group.

« We are proud to invest in Universal Beauty Group, which will be the first investment of our new Sud Rebound fund launched in June this year. This venture in the heart of the local economic ecosystem is fully in line with our strategy to support the development of key business in our region».

Franck Paoli,
President and Founder of Connect Pro

Partners in growth

The investors’ entry into the company’s capital will allow the business to accelerate its development in the rapidly expanding natural beauty sector, a market expected to show annual growth of 6-9% over the period 2021-2027.

This transaction follows the first investment in the company’s capital in 2017 made by the private-equity fund Audacia, whose support has made it possible to double the number of product references and open 3 own-brand concept salons alongside about twenty independent concept salons under the Végétalement Provence brand, including the most recent salon opened in Lyon in October.

Végétalement Provence – a committed beauty brand

In 2008, Universal Beauty Group started as a distributor of haircare brands before launching its own brand Végétalement Provence in 2011 to offer hairdressing professionals a technical product that was kinder to the environment and customers’ health. In the space of a few years, Végétalement Provence has become a premium beauty brand recognized as much by professionals as by a general public in search of wellness.

With 170,000 products sold in 2020, Universal Beauty Group forecasts sales of €4m in 2021, with an EBITDA margin of around 20%. 70% of sales are made in mainland France, 15% in the French island of Reunion, and 15% internationally. Its eco-responsible products have been rewarded with numerous prizes for their innovation, and are acclaimed by international colourists and hair stylists in search of natural and high-performance products. The brand is distributed via more than 500 points of sale and through its own e-shop.

Established in Saint-Rémy-de-Provence in the South of France since 2014, Universal Beauty Group, with the support of its teams, training academy, and logistics base, is ready to become a major player in alternative cosmetics and beauty.

« We are delighted to welcome our new partners who will bring their vision and support to the growth of Végétalement Provence whose potential is limitless ».

Jean-Marc Delabre,
Co-Founder of Universal Beauty Group

Among the projects for Végétalement Provence

The product range, designed and developed in Saint-Rémy-de-Provence will be further expanded. With the support of its new investor base focused on the region, Universal Beauty will place a particular emphasis on innovation

The company also plans to open a concept store in Paris in Spring 2022, a new base for Végétalement Provence. A significant investment will be dedicated to the digital development of the brand and to support e-commerce. Previously centred more on its domestic market, the new round of financing will allow the company to consolidate its international expansion.

"We are delighted to accompany the leaders of Végétalement Provence in this great adventure. With its unique products, Végétalement Provence responds to a fundamental trend. The increase in the number of people looking for natural products continues to grow and will offer significant development opportunities."

Rémy Garello,
Managing Director of Connect Pro

Fundraising process

The transaction is the conclusion of a competitive process launched in May 2021 to search for an investor. The process attracted very strong interest both in France and abroad from haircare and beauty companies, as well as private equity and family offices.

Universal Beauty Group was advised by Richard Morgan Advisory (Richard Morgan) and the law firm Volt Associés (Stéphane Letranchant, Lucas d'Orgeval). The investors were advised by the law firm Nova Partners (Olivier Nett, Julien Immoff), with the financial audit carried out by Deloitte Finance (Thomas Gorguis).

Universal Beauty Group - Végétalement Provence

Since its launch in 2011, with its hair and skincare ranges, Végétalement Provence quickly established itself as a real alternative to major brands among hairdressers and beauty professionals.

Its efficient plant-based product ranges, with natural and organic sourcing, meet the needs of a demanding professional public looking for technical prowess with a philosophy of eco-responsibility. In addition to the attractiveness and performance of its products, Universal Beauty Group benefits from a network of professional customers whose resale rate of Végétalement Provence products is unparalleled. While the usual resale rate of the sector in France is around 5%, it exceeds 20% with Végétalement Provence.

Today the brand offers a range of over 275 different beauty product references including 140 in hair and skincare for the general public, covering all needs.

Its ranges combine not just beauty and health, but also wellness based on the foundation of innovation and commitment.

The development of creative styling products, and the introduction of a specific line for ethnic hair, complete the product range. The Essentiels collection, with its shampoos and conditioners, has become a must-have for lovers of the brand.

For its professional clientele, Végétalement Provence offers a range of more than 130 colouring references, with an offer by oxidation and an organic offer based on plant powder.

Végétalement Provence currently has about twenty employees in its Saint-Rémy-de-Provence headquarters.

Connect Pro

Since its creation in 2007, Connect Pro has been supporting small and midcap businesses in the South of France in their development and transmission needs with more than €70m in capital invested. Among the latest equity investments, Mariton designs, manufacturer and distributer of custom-made mosquito nets and interior blinds, EITP, a heating and air-conditioning company and Pharma Santé Développement, a group of independent pharmacies. With Sud Rebond, Connect Pro launched its third fund in June 2021 with a fundraising of more than €15m from institutional investors and entrepreneurs in the South-East of France. It will be completed by a second round of fundraising in the first half of 2022 to reach €25m.

BNP Paribas Développement

One of the private equity funds of the BNP Paribas banking group, BNP Paribas Développement, manages €1 billion of its own funds, investing directly to support the development of successful mid-sized companies. BNP Paribas Développement, whose mission is to support management teams in the realization of medium-term strategic projects, has a portfolio of more than 400 holdings.

Etoile Capital

Etoile Capital, a subsidiary of the bank Crédit du Nord, is a shareholder of French small business in widely diversified sectors, with a portfolio currently of about twenty investments. It positions itself as a shareholder in the capital of corporate clients of the various regional banks that make up the Crédit du Nord group. The fund brings to the shareholders and managers of its invested companies its expertise in strategic thinking and the means to accelerate development.

Région Sud Investissement

Région Sud Investissement is the regional investment company created in 2010 by the Southern Region of France to support the emergence and development of high growth companies.
Région Sud Investissement, endowed with €134m, benefits from the support of the European Union through the ERDF (European Regional Development Fund), which contributes 42% of its funding. Région Sud Investissement is advised by Turenne Groupe in the management of its holdings.

To view this piece of content from, please give your consent at the top of this page.

Contact information

Press relations
+ 33 4 26 78 45 76 / +33 6 88 25 21 83

Financial communication
Stéphanie MILLAS
+ 33 4 26 78 45 70 / +33 6 77 85 02 38

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Altasciences Chosen by Virpax Pharmaceuticals, Inc. to Conduct First-in-Human Study of Epoladerm™ for Chronic Pain Associated with Osteoarthritis of the Knee21.1.2022 19:00:00 EET | Press release

Altasciences is pleased to have been chosen by Virpax® Pharmaceuticals, Inc. (“Virpax”) (NASDAQ:VRPX) to conduct a first-in-human study of Epoladerm™ (diclofenac epolamine) for chronic pain associated with osteoarthritis of the knee. This treatment is supplied in a pre-filled device for administration as a topical spray film. The study will be conducted in Q2 2022 at Altasciences’ clinical pharmacology unit in Montreal, Canada. “We look forward to working with Altasciences to accelerate the development of this analgesic treatment and provide robust data in support of the 505(b)(2) FDA approval pathway,” stated Virpax’s Chairman & CEO, Anthony P. Mack. Virpax’s proprietary technology provides a pre-filled canister for the therapeutic application of a clear, fast-drying spray film that is thinner than a standard liquid bandage. This technology offers convenience and eliminates the need for messy creams or gels. Altasciences leverages decades of experience conducting first-in-human clinic

OMRON Healthcare Remote Patient Monitoring Services Win “Best of” Honors at CES 202221.1.2022 18:21:00 EET | Press release

OMRON Healthcare, Inc., the global leader in remote blood pressure monitoring and personal health technology, spotlighted its new remote patient monitoring services at the 2022 Consumer Electronics Show (CES) and won “Best of” honors for its offerings in the U.K. and U.S: Hypertension Plus by OMRON in the U.K. was selected as a TWICE Picks Awards winner for the 2022 TWICE, Residential Systems and TechRadar Pro Picks Awards VitalSight™ by OMRON in the U.S. was recognised as an INSIDER “Best of” CES selection These remote patient monitoring services gained recognition at the world’s largest innovation show as breakthrough health technology designed to foster greater active health condition management, strengthen the patient-physician connection, and guide behavior change to reduce health risks, while advancing the company’s mission of Going for Zero heart attacks and strokes. “OMRON developed Hypertension Plus as the first step toward transforming chronic care in the U.K., while VitalSig

Schlumberger Announces Fourth-Quarter and Full-Year 2021 Results21.1.2022 14:50:00 EET | Press release

Schlumberger Limited (NYSE: SLB) today reported results for the fourth-quarter and full-year 2021. Fourth-Quarter Results (Stated in millions, except per share amounts) Three Months Ended Change Dec. 31, 2021 Sept. 30, 2021 Dec. 31, 2020 Sequential Year-on-year Revenue* $6,225 $5,847 $5,532 6% 13% Income before taxes - GAAP basis $755 $691 $471 9% 60% Net income - GAAP basis $601 $550 $374 9% 61% Diluted EPS - GAAP basis $0.42 $0.39 $0.27 8% 56% Adjusted EBITDA** $1,381 $1,296 $1,112 7% 24% Adjusted EBITDA margin** 22.2% 22.2% 20.1% 2 bps 208 bps Pretax segment operating income** $986 $908 $654 9% 51% Pretax segment operating margin** 15.8% 15.5% 11.8% 31 bps 401 bps Net income, excluding charges & credits** $587 $514 $309 14% 90% Diluted EPS, excluding charges & credits** $0.41 $0.36 $0.22 14% 86% Revenue by Geography International $4,898 $4,675 $4,343 5% 13% North America* 1,281 1,129 1,167 13% 10% Other 46 43 22 n/m n/m $6,225 $5,847 $5,532 6% 13% *Schlumberger divested certain busi

ZuluTrade - World’s Largest Social Trading Platform Joins the Finvasia Group21.1.2022 14:08:00 EET | Press release

ZuluTrade is strongly positioned to become the biggest and the largest broker neutral social trading platform with acquisition by Finvasia Group. 2022 will see ZuluTrade strengthening its current capabilities and widen its product line by venturing into different markets and financial instruments. The expansion will include contemporary asset classes like cryptocurrencies and traditional asset classes like stocks and bonds. This press release features multimedia. View the full release here: ZuluTrade - World’s Largest Social Trading Platform Joins the Finvasia Group (Graphic: Business Wire) ZuluTrade has been at the forefront of copy trading for more than a decade and has helped over a million investors across more than 100 countries trade a volume of over USD 2 trillion. ZuluTrade 2.0 Future plans include launching a more engaging social investing platform with enhanced social and technology features, built on ZuluTrade’s curre

Ipsen Nominates Karen Witts as New Independent Board Member21.1.2022 09:00:00 EET | Press release

Regulatory News: This press release features multimedia. View the full release here: Karen Witts (Photo: Business Wire) Ipsen (Euronext: IPN; ADR: IPSEY) announced today the nomination of Karen Witts to its Board of Directors as independent member. Karen Witts was Group CFO at Compass Group Plc until October 2021. Compass is the world’s leading food service company, operating in 43 countries and employing more than 500k people. She was responsible for corporate strategy and planning, business performance management and reporting, financial reporting and control, tax and treasury activities, M&A, internal audit and enterprise risk management, investor relations, and led the digital and technology function. Prior to this, Karen was Group CFO at Kingfisher Plc, the international home improvement company. She has also held various senior strategic finance positions at companies including Vodafone Group Services Ltd, and BT Plc. She

Peru Is Presenting Itself at FITUR 2022 as a Bio-safe Destination, Committed to Outdoor Experiences21.1.2022 04:48:00 EET | Press release

Peru is in attendance at the 42nd edition of FITUR 2022 to position itself as a safe and ready destination for international travellers, motivating them to rediscover the South American country, reported the Comisión de Promoción del Perú para la Exportación y el Turismo [Peruvian Export and Tourism Promotion Commission] (PROMPERÚ). This press release features multimedia. View the full release here: Inauguration of the Peru stand at FITUR 2022 by the executive president of PROMPERÚ, Amora Carbajal. ©PROMPERÚ In line with its promotion and recovery strategy, Peru is presenting a delegation made up of 19 co-exhibitors in order to show off the best of its tourist offering in the nature, adventure and culture segments. Likewise, it announced its collaboration with the Asociación Española de Agencias de Incentivos – IdeMICE, in order to enhance the attributes of the destination in this segment. In addition, the executive president of

McAfee Continues to Provide Leading Online Protection to Consumers21.1.2022 04:40:00 EET | Press release

Today, McAfee Corp. (NASDAQ: MCFE, “McAfee”), a global leader in online protection, provided an update regarding its pure-play consumer offering and the previously announced divestiture of its enterprise business. In July 2021, McAfee completed the sale of its enterprise business. This transaction allowed McAfee to singularly focus on its consumer business and accelerate its strategy to be the leader in online protection for consumers. “McAfee continues to safeguard the privacy, security and identity of our consumers as the digital world evolves rapidly,” said Gagan Singh, Executive Vice President & Chief Revenue and Product Officer, McAfee. “We continue to stand firm that meaningful protection is a personal right for consumers and have recently rolled out major updates and industry firsts, including McAfee Total Protection and Protection Score, that look out for consumers online, including their privacy and identity.” The McAfee Enterprise business was purchased by Symphony Technology

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom