Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe
Digital customer engagement company Urban Airship today announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets and other channels. Customers from each company will quickly benefit from access to new technology and expanded engineering resources, as well as support from Europe’s largest team of digital customer engagement experts.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190116005215/en/
Urban Airship customers include 25 percent of the Fortune 100 with companies such as Adidas, ASOS, BBC, Caesars Entertainment, Jet Airways, Shop Direct, Vodafone and Zeit Online. Accengage adds hundreds more global brands including Air France-KLM, Lidl, Mediaset España, OUI.sncf, Orange, Sephora Europe, vente-privee.com and Zalando. Urban Airship has already delivered over 2.4 trillion messages, and going forward the companies will combine to send more than 90 billion messages per month worldwide.
The businesses share expertise in many of the same high-growth industry verticals — retail, finance, media and travel — and use the same back-end technologies and programming languages, enabling teams to quickly incorporate expertise and technology from one platform to the other. The businesses perfectly complement each other’s regional strengths, with Urban Airship the dominant vendor in the Americas, Nordics and UK, while Accengage leads in France, Germany, Spain and Italy.
Globally, customers will benefit from combined technology and process expertise that will accelerate innovation. Urban Airship’s platform brings advanced analytics, predictive machine learning, in-app automation, SMS, mobile wallet, email and intelligent orchestration of messages across channels. Accengage brings expertise in Facebook Messenger support, advanced targeting capabilities, additional marketing cloud integrations and customer support in five languages.
All Accengage employees will join Urban Airship, including CEO and co-founder Patrick Mareuil who will lead European operations as managing director of EMEA from Urban Airship’s new Paris office. Urban Airship will continue to enhance and fully support Accengage’s platform as it rapidly develops a combined platform offering the best of the combined companies’ capabilities.
“More than ever, business growth is dependent on customer experience, and no company creates unique experiences for more brands than Urban Airship,” said Brett Caine, CEO and president, Urban Airship. “By adding the amazing team from Accengage, we can grow customer value for more businesses around the world while setting new standards for innovation and local support. We’ll use our newly combined expertise and technology to ensure our customers take their digital customer engagement strategies to even greater heights.”
“Accengage and Urban Airship come from a very similar background, we both serve enterprise marketers that want to connect with customers in innovative ways,” said Patrick Mareuil, CEO and co-founder, Accengage. “Urban Airship’s scale and global leadership combined with the strength of our local customer success and technical teams will put the competition far behind as we unlock more value for more businesses around the world.”
“Forrester believes notifications provide a North Star for the evolution of digital experiences. ... Across all industries, digital business professionals want to improve customer experience (CX), increase engagement, and improve revenues. Successful notifications deliver on all fronts.” (Forrester Research, Inc., Notifications: Build Your Best Practices, September 28, 2018).
For additional information on Urban Airship’s solutions download:
- Gartner “Critical Capabilities for Mobile Marketing Platforms” by Charles S. Golvin, Mike McGuire, Bryan Yeager, October 30, 2018
- Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018
About Accengage
Founded in 2010, Accengage is Europe’s leading push notification technology for mobile apps, websites and Facebook Messenger.
Accengage works with hundreds of international customers from 70 countries, empowering marketers with the most advanced features to boost customer engagement, conversion and retention. The company sends over 10 billion push notifications monthly to 900 million customers worldwide for hundreds of brands. To learn more about Accengage, please visit: www.accengage.com.
About Urban Airship
Urban Airship® is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190116005215/en/
Contact information
North America:
Dave Struzzi
Bateman Group
+1 415-697-2560
urbanairship@bateman-group.com
Corey Gault
Urban Airship
+1 503-206-9164
corey@urbanairship.com
UK:
Ella Darlington
Octopus Group
0203 837 3756
urbanairship@octopusgrp.com
France:
Sarah Amsellem Arbre / Marine Cressot
Hotwire PR France
0143125553
/ 69
UrbanAirshipFR@hotwireglobal.com
Germany:
Julia da Silva Bastos
Hotwire Global
089 2620 81
89
urbanairshipDE@hotwireglobal.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Global CIOs geared up to scale AI but organizations aren’t as ready25.4.2024 06:00:00 EEST | Press release
AI is the CIO’s top priority, according to findings of Lenovo’s third annual global CIO report. Inside the Tornado: How AI is Reshaping Corporate IT Today, reveals that while CIOs need to adopt and scale AI urgently, their ambitions are threatened by speed, security, and other organizational functions lagging in AI readiness. In a stark contrast to previous years, CIOs are tabling non-traditional responsibilities to sharpen their focus on core IT functions. Slightly more than half (51%) of CIOs feel AI/ML is an urgent priority to address, matched only by cybersecurity. This urgency is directly correlated to the pressure that CIOs are under to drive business impact, rather than operational maintenance and preservation. 84% of CIOs revealed they are being evaluated on business outcome metrics more than ever before. “Today’s CIOs are working in a tornado of innovation. After years of IT expanding into non-traditional responsibilities, we’re now seeing how AI is forcing CIOs back to their
Mundipharma acquires all assets and rights related to REZZAYO® (rezafungin), reinforcing continued commitment to management of infectious diseases and specialty care therapeutic area24.4.2024 23:01:00 EEST | Press release
Mundipharma* today announced the acquisition of all assets and rights related to rezafungin globally from Cidara Therapeutics. This provides Mundipharma with global ownership of rezafungin including ongoing development and distribution. Rezafungin is a novel once-weekly echinocandin indicated for the treatment of invasive candidiasis in adults.1 Invasive candidiasis, is a severe, life-threatening infection of the bloodstream and/or deep/visceral tissues.2,3 It affects seriously ill people, especially those with a weakened immune system and the mortality rate can be 40%4 or more.5,6 It can place a large burden on the healthcare system, with the potential for extended treatment regimens and long hospital stays.6 Over the last 15 years, there have been no new treatments and morbidity and mortality rates remain largely the same, indicating the need for alternative treatment options.7,8 “This acquisition places Mundipharma in the best position to realise the full potential of rezafungin inc
Global Oncology Innovator BeiGene Highlights New Data across Hematology and Solid Tumor Portfolio at 2024 ASCO Annual Meeting24.4.2024 23:01:00 EEST | Press release
BeiGene, Ltd. (NASDAQ: BGNE; HKEX: 06160; SSE: 688235), a global oncology company, today announced it will share research outcomes from its broad hematology and solid tumor portfolio at the American Society of Clinical Oncology (ASCO) Annual Meeting in Chicago, May 31 - June 4, 2024. “Our presentations at this year’s ASCO highlight the strength of our growing oncology portfolio and our commitment to developing treatments that address the unmet needs of patients with B-cell malignancies and solid tumors,” Mehrdad Mobasher, M.D., M.P.H., Chief Medical Officer, Hematology at BeiGene. “The exciting data we will share during ASCO showcase BRUKINSA’s uniquely differentiated clinical profile and add to the growing body of evidence supporting its role across the blood cancer treatment paradigm.” BeiGene will share new data for BRUKINSA (zanubrutinib), which add to the robust efficacy and safety evidence differentiating it within the BTK class. Key highlights include: A network meta-analysis co
TSMC Celebrates 30th North America Technology Symposium with Innovations Powering AI with Silicon Leadership24.4.2024 22:30:00 EEST | Press release
TSMC (TWSE: 2330, NYSE: TSM) today unveiled its newest semiconductor process, advanced packaging, and 3D IC technologies for powering the next generation of AI innovations with silicon leadership at the Company’s 2024 North America Technology Symposium. TSMC debuted the TSMC A16TM technology, featuring leading nanosheet transistors with innovative backside power rail solution for production in 2026, bringing greatly improved logic density and performance. TSMC also introduced its System-on-Wafer (TSMC-SoW™) technology, an innovative solution to bring revolutionary performance to the wafer level in addressing the future AI requirements for hyperscaler datacenters. This year marks the 30th anniversary of TSMC’s North America Technology Symposium, and more than 2,000 attended the event, growing from less than 100 attendees 30 years ago. The North America Technology Symposium in Santa Clara, California kicks off TSMC Technology Symposiums around the world in the coming months. The symposiu
Rimini Street Appoints Steve Hershkowitz as Chief Revenue Officer24.4.2024 19:50:00 EEST | Press release
Rimini Street, Inc. (Nasdaq: RMNI), a global provider of end-to-end enterprise software support, products, and services, the leading third-party support provider for Oracle and SAP software, and a Salesforce and AWS partner, today announced the appointment of Steve Hershkowitz as its new Chief Revenue Officer (CRO). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240424061249/en/ Rimini Street Appoints Steve Hershkowitz as Chief Revenue Officer (Photo: Business Wire) “Steve’s leadership and extensive experience scaling businesses to deliver top-line growth will expand our sales reach to capture new logos and increase our opportunity to provide even greater value to our clients,” said Rimini Street president and CEO Seth Ravin. “The global revenue team and I are excited to work closely together with Steve to drive growth and broader capabilities for our company.” Leading the Next Chapter of Sales Growth and Continued Success f
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom