Business Wire

Vestel and Intertrust Partner to Deliver TVs using Intertrust ExpressPlay XCA for Broadcast Video Protection and Management

Jaa

(IBC) Vestel and Intertrust today announced that Vestel will ship TVs and digital set-top boxes in 2019 with Intertrust’s ExpressPlay XCA™ for broadcast video management and protection. ExpressPlay XCA is Intertrust’s video conditional access system (CAS) based on the open standard Marlin DRM (Digital Rights Management) technology. ExpressPlay XCA brings massive cost reductions and market efficiencies to broadcasters and operators as well as device makers by using the Marlin DRM engine to implement conditional access for broadcast streams and Marlin DRM for broadband streams.

The announcement was applauded by leading DTH operators in Europe who have long sought to break free from the overhead of traditional CAS, which have failed to penetrate the TV market to date. Developed for custom set-top boxes, traditional CAS are costly and non-scalable. The Marlin DRM engine is designed for modern smart TVs and can support both CA and DRM business models.

“This move marks the first real step in the convergence of broadband and broadcast,” said Alberto Sigismondi, chief executive officer of Italy’s Tivù. “For years operators have dreamt of delivering secure broadcast content to TVs without an external module; ExpressPlay XCA makes this happen efficiently.”

“Delivering broadcast TV programs directly through the TV will transform the user experience, Plug & Play, for viewers who purchase our Smart TVs,” said Hakan Kutlu, Vice President of Marketing, Vestel. “ExpressPlay XCA is enabling this breakthrough, ensuring that important security requirements for high-value content are met. This means that we can focus on providing the best possible viewing experience for our customers and offering a real differentiator in the market.”

Intertrust co-founded the Marlin DRM open standard with Sony, Samsung, Philips, and Panasonic in 2005. Marlin DRM is used globally in over a billion devices and apps and is the only open standard for content management and protection. As the walls breakdown between Internet and broadcast services, operators seek common, cost effective content protection for both over the top and broadcast video. Marlin DRM is ideal for this and through its open nature, is devoid of proprietary agendas and hidden costs and provides operators with a seamless bridge between over the top, broadcast, and mobile video services.

About Vestel

As one of the leading enterprises in Turkey, Vestel is a major player in consumer electronics such as smart TVs, digital set top boxes, mobile technologies, household appliances, professional displays and LED lighting. Vestel Trade, the company responsible for the marketing and sales of Vestel products overseas, exports 73 percent of its production under leading Japanese and European brands to 155 countries.

Please visit Vestel at www.vestelinternational.com.

About Intertrust Technologies Corporation

Intertrust provides trusted computing products and services to leading global corporations – from mobile, CE and IoT manufacturers, to service providers, and enterprise software platform companies. These products include the world’s leading digital rights management (DRM), software tamper resistance, and technologies to enable private data exchanges for various verticals including energy, entertainment, retail/marketing, automotive, fintech, and IoT.

Founded in 1990, Intertrust is headquartered in Silicon Valley with regional offices in London, Tokyo, Mumbai, Bangalore, Hyderabad, Beijing, Seoul, Riga, and Tallinn. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.

Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.

Contact information

For Vestel:
Ms Neslihan Kalafatoğlu, + 90 531 4716 327
Marketing Specialist
neslihan.kalafatoglu@vestel.com.tr
or
For Intertrust:
Intertrust Technologies Corporation
Nishtha Sharma, +91 981-932-6284
nishthas@intertrust.com
or
Actual Agency
Brian Regan, +1 908-399-7161
brian.regan@actual.agency

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