Business Wire

Visa Returns Zlatan Ibrahimović to the 2018 FIFA World Cup Russia™

Jaa

Visa (NYSE:V), the Official Payment Services Partner of FIFA, today announced that professional footballer and face of Visa’s 2018 FIFA World Cup Russia™ global marketing campaign, Zlatan Ibrahimović, will return to the tournament with Visa and join football fans in Russia this summer.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180510005256/en/

Football icon Zlatan Ibrahimović and social media influencer Tatiana Vasilieva show off the speed an ...

Football icon Zlatan Ibrahimović and social media influencer Tatiana Vasilieva show off the speed and ease of Visa’s contactless payment technology that will be featured at the 2018 FIFA World Cup Russia™ (Photo: Business Wire)

“I have been telling the world that I will be at the 2018 FIFA World Cup Russia™ – Visa is now helping me and fans around the world get in on the action,” said Zlatan Ibrahimović, star athlete and FIFA World Cup™ legend. “Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup™.”

Whether traveling to the tournament or watching from home, Visa’s fast and easy payments will help fans catch every moment of the FIFA World Cup™. In Russia, fans will spend less time in line and more time focused on the pitch, by utilizing the more than 3,500 point-of-sale terminals and 1,000 mobile concessionaires that have been equipped with the latest in payment innovation – whether it is a dip, tap or swipe. Fans at home can also join in on match-time excitement through the eyes of Zlatan armed with Visa’s exclusive access during the tournament.

Zlatan and Influencers Defeat FIFA World Cup™ FOMO

Visa’s FIFA World Cup™ campaign, “Visa's Ultimate FIFA World Cup™ FOMO” will document Zlatan’s journey to the tournament and his return to the FIFA World Cup™ stage, showcasing the ease of contactless payment technology throughout his adventure. Visa and Zlatan will help fans defeat FIFA World Cup™ FOMO by offering a glimpse into what takes place behind-the-scenes at the world’s largest sporting event, leveraging Visa’s exclusive access to the centre circle and team warm-ups prior to official matches.

Zlatan is joined by a top roster of global social media influencers to ensure all fan FOMO is defeated. A first for Visa, the five football, lifestyle and fashion influencers – representing Germany (freekickerz), Japan (Kotaro Tokuda), Mexico (Pamela Allier), United Kingdom (Chris MD) and Russia (Tatiana Vasilieva) – will serve an integral role within Visa’s global marketing campaign. Several influencers will be featured throughout different campaign films and give their millions of followers insight into how Visa’s innovative payment technology and exclusive access helps keep fans connected to the tournament.

“Visa is committed to enhancing the fan experience at sporting venues around the world and FIFA World Cup™ is no exception,” said Lynne Biggar, chief marketing and communications officer, Visa Inc. “Our FIFA World Cup™ campaign is focused on helping football fans across the globe not miss a moment of the action, whether that is by implementing innovative new ways to pay in-stadium or by giving fans at home a behind-the-scenes glimpse into the tournament.”

Shot by award-winning directors, Traktor, the creative campaign follows Zlatan’s journey back to the FIFA World Cup™. Developed globally and shot in the United Kingdom, the campaign features a combination of more than 20 hero and social films, and spans television broadcast, digital, video, social, print and out of home.

Cashless from Kick-off to the Final Match

For the 2018 FIFA World Cup Russia™, Visa is the exclusive payment service in all stadiums where payment cards are accepted. In-stadium, fans can pay with contactless Visa credit and debit cards and mobile payment services at contactless terminals. Visa is also providing fans in Russia the ability to purchase innovations for fast, easy and cash-free payment experiences:

  • 6,500 payment rings
  • 30,000 payment bands
  • Commemorative contactless Visa prepaid cards

For the latest news around Visa’s FIFA World Cup™ activities, engage in the conversation at #PayLikeZlatan, join Visa at @Visa_US and Zlatan’s 31 million followers on Instagram at @iamzlatanibrahimovic or visit Visa.com.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visacorporate.tumblr.com and @VisaNews.

Contact information

Visa Inc.
Sheerin Salimi
shesalim@visa.com

Tietoja julkaisijasta

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Tilaa tiedotteet sähköpostiisi

Haluatko tietää asioista ensimmäisten joukossa? Kun tilaat mediatiedotteemme, saat ne sähköpostiisi välittömästi julkaisuhetkellä. Tilauksen voit halutessasi perua milloin tahansa.

Lue lisää julkaisijalta Business Wire

AbuDhabi Dubai STOB Series 22 Investment Enters into Favorable Tender Offer Agreement with MINDOL HOLDINGS21.9.2018 04:00Tiedote

AbuDhabi Dubai STOB Series 22 Investment Limited Partnership, hereafter AbuDhabi22, and MINDOL HOLDINGS LIMITED, hereafter MINDOL, listed on the Hong Kong-based Coinsuper exchange (https://www.coinsuper.com) have reached an agreement where AbuDhabi22 will acquire the minimum 33.3 percent holding for the MINDOL cryptocurrency (MIN, https://mindol.net) to be issued by MINDOL, via a tender offer (TOB). Implementation of the TOB will serve to strengthen the strategic partnership with MINDOL. Both companies expect that the AbuDhabi22 bid will greatly exceed any bids made via ordinary exchange channels. With a bid offering at a stable price, the TOB method was chosen for its strategic worth. The MINDOL business vision for 2019 sets a target for its cryptocurrency, from among the more than 2,000 types of cryptocurrencies currently available, to have a top-30 market capitalization. As a business that focuses on "the fusion of subculture and blockchain," they will develop an online game that ta

Afton Chemical’s S$380 Million Phase II Expansion of Its Jurong Island Plant is Now Complete20.9.2018 23:30Tiedote

Afton Chemical Corporation, a global leader in the lubricant and fuel additive market, today announced the completion of the Phase II expansion of its Chemical Additive Manufacturing Facility in Jurong Island, Singapore. This milestone was marked by a special visit from Singapore’s Minister for Trade & Industry Mr. Chan Chun Sing, who also made a speech and toured the facility. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920005903/en/ Afton Chemical Corporation – Singapore Chemical Additive Manufacturing Facility Phase II Expansion (Photo: Business Wire) As a wholly owned subsidiary of NewMarket Corporation (NYSE: NEU), Afton has been a leading player in the lubricant and fuel additive marketplace for over 90 years. The company was founded on a Passion for Solutions® and has maintained a focus on customizing commercial and industrial solutions that meet customer needs. Afton begun its Singapore manufacturing operations

IFF Announces Pricing of €1,100,000,000 Senior Notes Offering20.9.2018 23:15Tiedote

Regulatory News: International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF), a leading innovator of sensorial experiences that move the world, today announced that it has priced its public offering of €300,000,000 aggregate principal amount of its 0.500% senior notes due 2021 and €800,000,000 aggregate principal amount of its 1.800% senior notes due 2026. IFF intends to use the net proceeds from the offering to pay a portion of the consideration for the previously announced merger with Frutarom Industries Ltd. and to pay related fees and expenses. IFF anticipates that the offering will close on September 25, 2018, subject to customary closing conditions. The offering is not contingent upon the consummation of the merger. If the closing of the merger has not occurred on or prior to February 7, 2019, or, if prior to such date, the merger agreement with Frutarom is terminated, IFF will be required to redeem all of the notes on the special mandatory redemption date at a redem

Pierre Fabre Receives EU Approval for BRAFTOVI® (encorafenib) + MEKTOVI® (binimetinib) in Adult Patients with Advanced BRAF-Mutant Melanoma20.9.2018 20:21Tiedote

Pierre Fabre today announced that the European Commission (EC) has granted marketing authorisation for the combination of BRAFTOVI® (encorafenib) and MEKTOVI® (binimetinib) for the treatment of adult patients with unresectable or metastatic melanoma with a BRAF V600 mutation, as detected by a validated test.1,2 The EC decision is applicable to all 28 European Union (EU) member states plus Liechtenstein, Iceland and Norway. "We are extremely pleased that European patients with advanced BRAF-mutant melanoma will now have the combination of BRAFTOVI and MEKTOVI as a new treatment option”, said Frédéric Duchesne, President & CEO of the Pierre Fabre Pharmaceuticals Division. “All of us at Pierre Fabre are driven to make a real difference for patients. Bringing more than 30 years of oncology experience and our heritage in dermatology to our partnership with Array BioPharma, we have been able to harness our expertise in order to help men and women living with this devastating disease. Today’s

Clothesource Report Shows Retail Sales Aren’t Falling or Moving Online: Management’s Let Itself Get Misguided20.9.2018 20:19Tiedote

According to a new Clothesource report, “The Emperors’ Clothes” retail sales aren’t falling, and they’re not leaving physical stores. Both the UK’s Office of National Statistics and the US Bureau of the Census report higher retail sales than ever – with sales in physical stores still growing every year. Retailers just need to rely on their own customer understanding, recapture their self-confidence, and rediscover their traditional frugality. Among recent front-page stories have been Sears in the US hinting it’s about to go under and profits at Britain’s John Lewis falling 99%. But the well run clothing retailers are prospering. Primark goes from strength to strength: the biggest clothing specialists on either side of the Atlantic (Inditex and TJX) have just upped their sales and profit forecasts. So it’s not about consumer purchasing: The main problem lies with management, says Clothesource CEO Mike Flanagan in a new report “The Emperors’ Clothes”. They’ve lost touch with their custom

BCW Names Latin America Market Leaders20.9.2018 19:23Tiedote

BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the appointment of market leaders in Latin America who will be responsible for business growth, client satisfaction and talent development. All market leaders report to Francisco Carvalho, President, Latin America, BCW. “BCW has a dominant presence in Latin America, thanks to Burson-Marsteller’s 40-year-history and expansive footprint across the region and Cohn & Wolfe’s strength in Brazil and Mexico,” said Carvalho. “This team has unmatched market knowledge, strong client relationships and deep commitment to talent, all of which is critical for our continued success in the region. Those strengths, together with our industry-leading expertise in delivering digitally driven integrated communications programs, make BCW a powerful partner for our clients.” All of BCW’s Latin America market leaders have been drawn from the legacy Burson-Marsteller organization and had been leading their respective markets, e

Uutishuoneessa voit lukea tiedotteitamme ja muuta julkaisemaamme materiaalia. Löydät sieltä niin yhteyshenkilöidemme tiedot kuin vapaasti julkaistavissa olevia kuvia ja videoita. Uutishuoneessa voit nähdä myös sosiaalisen median sisältöjä. Kaikki STT Infossa julkaistu materiaali on vapaasti median käytettävissä.

Tutustu uutishuoneeseemme