YouGov survey in 14 countries: Trust in router manufacturers from different regions European consumers mistrust Chinese routers29.6.2026 11:00:00 EEST | FRITZ! GmbH | Press release
Two thirds of consumers in Finland mistrust routers from Chinese manufacturers (66%) Many mistrust devices made in the USA (45%) European routers enjoy a high level of trust across Europe (60%) For half of Europeans (55%), the ‘Made in Europe’ label important to when making a purchase Berlin | The market and public opinion research institute YouGov conducted a representative survey in 14 countries with more than 16,000 participants to examine the views of European consumers on the trustworthiness of European and non-European router manufacturers. The router is the heart of the digital home and connects all of the devices in the home to the internet. The results for Finland and the 13 other European countries who participated reveal a strong interest in European routers and a high level of mistrust of products from China, Russia, and the USA. Furthermore, respondents are often unaware of where the devices they have purchased or obtained through their internet provider were manufactured.