Egypt Captures Attention at ITB China 2025 with Strong Tourism Growth and Strategic Vision30.5.2025 10:24:44 EEST | Egyptian Tourism Authority | Press release
Shanghai, China – 28 May 2025 — Egypt concluded its participation in ITB China 2025 with a high-impact press conference that drew the attention of international media and travel professionals. Led by Ahmed Youssef, the CEO of the Egyptian Tourism Authority, the delegation outlined Egypt’s tourism strategy for the Chinese market—emphasizing Egypt’s latest developments in the country’s tourism sector and future strategy. Youssef shared that Chinese arrivals to Egypt grew by 60,7% in 2024, with momentum continuing into 2025. "China is not only an important market," said Youssef. "Our focus is on personalization, accessibility, developing markets, and diversifying product consumption.” Grand Egyptian Museum to Become Cultural Landmark At the heart of Egypt’s presentation was the upcoming Grand Egyptian Museum (GEM), officially opening on July 3, 2025. The museum, located just outside Cairo near the famous Pyramids of Giza, will feature over 100.000 artifacts—including the full collection f