Expert and DNA enter into partnership - DNA's entertainment services and mobile subscriptions available in Expert stores from January

From the very beginning of the partnership, DNA's entertainment and telecommunications services will be offered at all Expert stores. In addition to television and broadband services, the offering will also include mobile telephone and data subscriptions. All services needed by consumers for their home and mobile devices will now be available at a single outlet.

"DNA is an innovative and competent operator that stands out from the competition. We want to offer our customers the best user experience across a variety of fields, such as smart phones, tablets and entertainment," says Kari Karipuu, Managing Director of Expert Finland Ltd.

"To us, the partnership with Expert signifies a fantastic opportunity to develop DNA's consumer sales, particularly through multichannel solutions. Expert has solid competence in customer services related to operator products, and in the implementation of home entertainment solutions," says Pekka Väisänen, Vice President, Consumer Business at DNA Ltd.

"The operating scope of both consumer electronics retailers and mobile operators is expanding constantly. Expert's solid experience and competence in television sales provides opportunities for both parties. This cooperation is a perfect solution to the customer needs created by the diversification of terminal devices and applications," Väisänen continues.

DNA and Expert have an excellent basis for success. Expert has more than 100 retail stores across Finland, and DNA's modern, ultra-fast telecommunications networks enable smooth and diverse service use. Both companies have a proven track record of customer satisfaction *) as well as competent and committed personnel.

"Our objectives and service networks are a perfect match. DNA's entertainment and subscription services will become even more widely available, since the Expert chain complements our current network of DNA Kauppa stores and retailers excellently. Customers will thus be able to purchase both quality televisions and high-definition content from the same professional outlet," Pekka Väisänen concludes.

The agreement between DNA and Expert entered into force on 1 January 2014, and the sale of DNA products will begin at all Expert stores during the first half of January.

*) According to the EPSI Rating 2013 study published in October, DNA Welho has Finland's best customer satisfaction in the pay TV and mobile broadband categories. www.epsi-finland.org.

Further information:
Pekka Väisänen, Vice President, Consumer Business, DNA Ltd, tel. +358 44 040 0168, pekka.vaisanen@dna.fi
Kari Karipuu, Managing Director, Expert Finland Ltd, +358 40 588 1978, kari.karipuu@expert.fi
Mika Aro, Managing Director, Expert ASA Ltd, +358 40 543 9707, mika.aro@expert.fi
DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi

DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data, and TV services to private customers and corporations. DNA’s 3G network reaches over five million Finns and is constantly expanding, and the 4G networks are reaching new cities and urban areas all the time. In 2012, DNA recorded a turnover of EUR 769 million and an operating profit of EUR 56 million. DNA Ltd has more than 3 million mobile communications and fixed network customers. DNA and WELHO are registered trademarks of DNA Ltd. The Group includes also DNA Kauppa, the largest operator retail chain in Finland. For more information, please visit www.dna.fi.

Expert is the fastest growing home electronics chain in Finland, with a strong online presence and a network of more than 100 stores throughout the country. Expert offers high-quality home and consumer electronics to private and corporate customers. The Expert chain's total net sales for 2012 amounted to EUR 260 million. For further information, please visit www.expert.fi.