Bose headphones and speakers are now available from DNA Store – customers can try the devices before they buy

Music, as well as TV and movie content are increasingly being enjoyed on mobile devices. This entails a sharp rise in the demand for high-quality headphones and wireless speakers. The range of Bose products offered by DNA will particularly appeal to mobile device owners who appreciate high audio quality when they listen to music or watch TV and movies on their mobile devices.

”We want DNA Stores to offer the best equipment for the mobile lifestyle. We are proud to be able to include these products from Bose – known for their high-quality audio equipment – in our offering,” says Sami Aavikko, Managing Director of DNA Store.

The Bose headphones included in DNA’s product range are sold at all DNA Stores, while the speakers are currently available at ten DNA Store outlets. The products can also be purchased from DNA’s online store, and they can be ordered for home delivery at all DNA Stores.

Try them on your own device before you buy

To get the best feel for audio quality, you should listen to your own music on your own device. All the headsets in DNA’s product range, with the exception of in-ear headphones, can be tried at all DNA Stores. Speakers can initially be tried at ten stores.

”DNA Store’s strong emphasis on the possibility to try out the products is in line with Bose’s way of thinking: ‘try for yourself, hear the difference and be delighted’. This is a significant factor in the choice of a product,” remarks Perttu Vänttinen, Sales Director, Bose Finland.

”DNA’s comprehensive store network enables us to get closer to mobile music users in concrete terms. DNA is actively working to make mobile music available in a variety of ways. Bose products serve all of DNA’s customers, regardless of their device, which makes DNA and Bose together a great combo,” Vänttinen continues.

Bose products can also be bought from DNA with an interest-free and charge-free payment plan, with payments spread over 12, 24 or 36 months.

Points of sale:

• Bose headphones are sold at all DNA Stores.
• Bose speakers are initially sold at the following DNA Stores: Helsinki (Hakaniemi), Espoo (Sello and Iso-Omena), Vantaa (Tammisto and Jumbo), Oulu (Arkistokatu, Hallituskatu and Limingantulli), Lappeenranta and Kotka (Pasaati).
• All Bose products in DNA’s offering can be ordered from DNA’s online store at www.dna.fi/bose.
• They can also be ordered for home delivery at all DNA Stores.

Further information:

Sami Aavikko, Managing Director, DNA Store Ltd, tel. +358 44 044 3069, sami.aavikko@dna.fi
Perttu Vänttinen, Sales Director, C.E. Bose Finland, tel. +358 50 531 9095, perttu_vanttinen@bose.com

DNA Corporate Communications, tel. +358 44 044 8000, viestinta@dna.fi

DNA Store is Finland’s most extensive retailer of mobile phones, other mobile devices and mobile subscriptions, with a chain of over 70 outlets. DNA Store's offering also includes TV and broadband services and the related terminal devices. The chain is part of the DNA Group, whose turnover was EUR 831.5 million and profit EUR 25.6 million in 2014. DNA has more than 3.5 million mobile and fixed-line network customer subscriptions. For more information, please visit www.dna.fi, Twitter @DNA_fi and Facebook.

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.
Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world - everywhere Bose does business.